As a key leader at Equifax, I oversee the strategic direction and execution of alternative and multi-data solutions, including open banking, specialty finance, telecom, utilities, and traditional credit data. These innovative solutions and analytical products empower our clients to enhance marketing performance, improve credit and fraud risk decisions, and unlock new growth opportunities.Key Responsibilities & Achievements:★ Leadership & Collaboration: Leading cross-functional teams to deliver data-driven solutions, fostering a culture of innovation, collaboration, and high performance.★ Data & Analytics Product Strategy: Driving the vision and execution of data and analytics product strategies, aligning with client needs and business objectives to fuel growth.★ Product Roadmap & Lifecycle Management: Overseeing the end-to-end product lifecycle, from ideation and development to launch and iteration, ensuring products are delivered on time and within scope.★ Business Development: Cultivating relationships with key stakeholders and clients, identifying opportunities to expand product offerings and enhance market presence.★ Regulatory Compliance: Ensuring adherence to industry regulations and data governance standards, mitigating risk and maintaining trust with clients and regulators.★ Team Leadership & Mentorship: Coaching and mentoring team members to foster professional growth and build high-performing teams that deliver impactful results.

★ Drove transformational opportunities leveraging alternative data. Led Fincity open banking products, UltraFICO, supported Experian Boost and guided Experian's Ascend and Clear Data Platforms which integrated all alternative data assets and analytics.★ Defined and drove strategy for the acquisition, enhancement and delivery of new data and analytics, including build, buy, partner recommendations★ Researched, designed and brought to market innovative solutions that leveraged AI/ML for Credit, Fraud & Identity, Verifications and Marketing use cases. Solutions were tailored for several verticals including, Fintech, Financial Services, Mortgage and Insurance industries

★ Advised executive team on go-to-market strategy after analyzing market trends, emerging technologies, core assets and capabilities★ Defined product and platform roadmaps, including how to leverage AI/ML for SuperMoney's recommendation engine★ Provided guidance to Marketing and Business Development teams, to ensure go-to-market strategies, plans and activities were aligned with strategic insights and company business drivers

★ Founded after winning Google's Startup Weekend Hackathon. ★ Led all aspect of product and platform for Haberdashion's online marketplace which helped consumers "Discover their fashion DNA". Haberdashion was cross between Pinterest and Pandora for curation and intelligent recommendations, based on user-user profile matching and style signatures derived from computer vision attributes.

BUSINESS DEVELOPMENT EXECUTIVE★ Identified and secured strategic partnerships that grew incremental revenue for direct-to-consumer (D2C) and business-to-business-Consumer (B2BC) markets★ Advised executive team on investments and acquisitions based on analysis of market conditions, core assets and capabilities as well as emerging technologies★ Provided expertise and strategic insight in the definition of product roadmaps, and ensured TransUnion’s products and partnerships delivered a unique mix of value that wasn't easily duplicatedDIRECTOR IN ENGINEERING★ Led a variety of groups to innovate, integrate, and continuously improve products and process across the organization. Oversaw re-platforming of SOA to Apigee based APIs.★ Responsible for all quality engineering concerns and status to Senior and C-Level Executives★ Responsible for the following mobile, web and white-label platforms that generated 200m per year, transunion.com, truecredit.com, zendough.com and transunion.ca, Creditwise PRODUCT MANAGEMENT★ Owned consumer credit and identity monitoring products that helped millions of consumers gain better access to quality credit. Managed 48+ releases per year in an Agile environment ★ Defined and implemented product and project management processes that significantly improved product, revenue and key account renewals★ Led major platform transitions from C++/DCOM to Java/J2EE and then to SOA

★ Designed brand from ground-up, including brand identity, wine labels, marketing collateral, and online presence★ Defined and implemented digital strategy and marketing plans which increased online traffic by over 25%, orders by 20%, and tasting room traffic by 33, by developing brand awareness via social media, establishing an online loyalty program, and promoting at strategic niche events where there was a low ratio of wineries to consumers★ Established significant presence in Top 5 wine markets, CA, NY, TX, IL and NC★ Secured agreement with international recording artists, Incendio, to design one-of-a-kind music and wine package. Incendio wrote the tribute song and titled their album, Vihuela, and the winery crafted a unique blend that embodied the spirit of the band.