Michael Peck Email & Phone Number

Detroit, Mi, Us

Detroit, Michigan, United States

Detroit Metropolitan Area

Provided leadership for nine (9) internal remote employees across North America overseeing multi-channel partnerships and projects with annual budgets of over $3M, prioritization of strategic initiatives and direction, and sales requests for global application development and infrastructure support.● Managed field and event marketing operations with US-based corporate sponsors and retailers, focusing on brand awareness across various touch points● Directed cross-functional teams, providing timely consumer and field relevant data to support departmental and corporate goals.● Managed and budgeted end to end digital and in store marketing campaigns for retailers and partners.● Oversaw executional roll outs for product launches and brand campaigns, both digitally and in store utilizing a 360 view strategy.● Developed, sought out, and maintained partnerships and relationships contributing to market share and ROI growth.● Organized consumer insights and focus groups to assess brand health and product awareness.● Collaborated with sales and partners to develop coop strategy for independent retail banners, byboth overall and individual store basis.● Provided strategy, and content creation for email marketing campaigns, and social channels, tracking conversion, sell-thru and ROI metrics. ● Recruited, hired, onboarded, and developed team members to achieve brand objectives and corporate sales and marketing goals. Pivoted resources to focus on market demand changes in the retail space. Developed strategies to enhance remote and digital shopping experiences including virtual learning summits, mobile app solutions, virtual end consumer fittings and appointment-based consultations.● Developed training courses and programs for product and brand education for global sales channels.● Transitioned team to meet the needs of the company through organizational and structural changes.

Detroit Metropolitan Area

Executed and led day-to-day retail monitoring in the areas of merchandising, program roll outs, product launches, sell-thru and intel, including problem and incident management for Michigan, Ohio, and Colorado retailers and partners.● Managed territorial strategic and independent “out of scope” related sales activities; product and brand presentations for retail channels, on-ice product demonstration, coordinate in-store trade marketing projects, market share and sell-through data validation.● Functioned as brand steward: Integral contributor to the full transition from Reebok to CCM in the field.● Implemented multiple nation-wide product demo campaigns aligning with new product and brand launches.● Executed the retail footprint strategy to increase store sales and brand presence within territory.● Collaborated with retailer partners and provided industry leading service for marketing requests including POP roll out, graphics, sales incentives, staff contests and staff education.● Partnered with various cross-functional business unit teams for consumer product validation, and market field testing.● Developed tailored retail marketing plans to deliver against sales targets; provided trouble shooting of in-field and in-store product and marketing issues.● Supplied digital marketing support for social media and e-commerce platforms including social media management and copy and content creation for all FaST social channels.● Provided event coordination for Minnesota, Massachusetts, and Michigan Amateur Player Development camps.● Developed tactical strategy to grow skate and stick categories within target demographic.

Farmington Hills, Michigan, United States

Maintained and executed book of business for both print and digital platforms. Actively pursued business opportunities nationally to increase sales goals.● Functioned as sales and marketing liaison between operations, editorial and graphic channels to deliver on-time products meeting strict deadlines to support new business development, sustain existing business and increase brand engagement.● Drafted, and negotiated contracts for existing partners and new business ventures.● Developed sales strategies and templates for self-service AD platforms.

Troy, Michigan, United States

Managed an account base of 30+ & exceeded 100% of sales goals set by ARC; utilized Salesforce.com to move clients through the sales cycle effectively; cultivated relationships with new and existing clients; crafted proposals/quotes; gained knowledge of over 100+ products across multiple manufacturers.

Rochester Hills, Michigan, United States

Exceeded monthly sales quota in Home Theater Department; assured consistent quality of customer service in a professional, yet friendly environment.

Warren, Michigan, United States

Drove sales through education and promotion of Warrior Sports product line; coordinated major tour elements: travel logistics, merchandising and product selection; organized daily budgets and prepared expense reports on a weekly basis; hired and led local staff of four or more employees per tournament.- Contributed to the concept development of field demonstration tactics to heighten consumer interest in products

East Lansing, Michigan, United States

Supported the catering division, Spartan Signature Catering, at Michigan State University.

East Lansing, Michigan, United States

- Barbecue festival brought in 2,000 guests.- Design invitations, brochures and posters for event.- Contact & maintain relationships with local businesses.

Bachelor Of Arts - Ba, Hospitality Business

Activities and Societies: Spartan Enology Society2011 IM Hockey Champion

Candidate, Master Of Science - Ms, Information Management Technology Systems