Maria Polikarpova Email & Phone Number

City Of London, England, United Kingdom

Company: Internet-first bank for SMEs and entrepreneurs, 3600 employees, est. 2015Product: Tochka XS, a start-up within the Bank, a separate banking app to experiment with a new radical approach to minimising costs.Achievements:- Team: grew team from 7 to 30 members. In March 2020, successfully transitioned the team to a full remote mode.- Product launch: the new banking app, including the back end, was created from scratch to launch in 10 months.- Product sunset: shared results of the experiment and recommendations with the Bank products teams, transferred clients to the main app and ensured legal and data safety.- Goals: Customer support cost lowered by 44% with absolute NPS at 72.Responsibilities:- Planning: turning product vision into a long-term plan with short-term goals and tasks.- Team: hiring, creating a supportive culture, ensuring clear communications and feedback loops, and providing growth opportunities for cross-functional team members.- Product Ops: managing tools that the product team uses, creating and maintaining business processes and communication between products and departments.- Data: from conducting initial user research (through interviews, data collection from various departments and teams, and analysing competitors) to creating dashboards and collecting customer feedback.- Development: collecting requirements, assessing risks and prioritising features, creating clear detailed specifications, and ensuring the success of all steps from feature idea to release.- Reporting: sharing qualitative and quantitative data and business metrics with the Bank management and various teams.

Moscow, Russian Federation

Company: The largest tech company in Russia, 3rd largest search engine worldwide. 10K employees, est. 1997.Product: Yandex.Navigator is an automotive navigation app for iOS and Android with DAU over 5.5M.Achievements:- Created a shortlist of possible markets with MAU prognosis and action plans for a soft launch.- New map night mode launched, improved readability for day mode.- Integrated new MapKit.- Launched two new ad formats and several special projects.Responsibilities:1. International development: market research.- Extensive research of foreign markets, starting with statistical data (economic conditions, market capacity) and local specifics study (laws, key competitors, etc), followed by user interviews and focus groups when necessary.- Assessment of the feasibility of i10n, I16n and launch in specific countries.2. Map design: Improvement of map readability in different user scenarios for various devices, including car head units.- Development of a set of principles for map design for automotive navigation app.- Prioritization of different types of map data (poi, toponyms, objects) for orientation during search, driving at any speed and in a “last mile” scenario.- Formulating and testing hypotheses in the absence of infrastructure for ABT.- Redesign launch, result evaluation.3. Monetization: Creating new ad tools — scalable standard formats and special projects.- Gathering and evaluation of usage data, advertiser’s preferences and competitor’s features.- Testing hypotheses and finding ways to make ads that create value without interrupting user’s driving.

Moscow, Russian Federation

Company: Global b2c and b2b online travel service with SaaS Solutions for FinTech companies. 400 employees, est. 2011.Product: The core product — Flights.Achievements:- The new flow was implemented with a 43.5% conversion increase.- New value-added services: online check-in and fare upgrade.- Launched first-ever OTA’s own fare.- Multiple hypotheses were formulated and tested, leading to product improvements proved by an increase in key metrics.- Established communication with other product teams, and, as a result, increased cross-selling.- Successful launch of two new locales — Turkish and Polish.Responsibilities:- Managing a cross-functional team of 8 people.- Prioritising, decomposing and assigning features and tasks, performing acceptance testing.- Working closely with all departments (development, commerce, support, analytics, marketing) and stakeholders.- Creating and executing strategy and roadmap.- Exploring new opportunities for products and functionality.- Formulating and testing hypotheses.- Driving product decisions through analytics.

Moscow, Russian Federation

The purpose of the course is to break a cycle of not having a job without any experience and not having any experience without a job.Every group consists of about 60-80 Graphic Design Faculty junior students. During 6 weeks course they make two concept works, use them to make a portfolio, work on their presentational skills and learn to compose a CV and a covering letter.

Moscow, Russian Federation

Company: On-demand B2C cleaning service. 140 employees, est. 2014, valued at $14,5M in 2016. Product: On-demand manicure service.Achievements: - Launched a new business, both online and offline sides, from unit economics to feedback loops.- A new iOS app was developed and launched in December 2015. - Established effective relationships with Essie (L’Oréal), suppliers and partners. - Created a “mobile salon”, a lightweight carry-on with all the necessary materials and equipment.- Established and adapted all internal processes, including hiring, routing, and support.

Moscow, Russian Federation

Company: Recruitment agency for the IT sector, specialising in engineering and design positions. 6 employees. Achievements:- Developed a web-based CRM system with built-in ATS for internal use (was later sold). - Signed with the largest IT companies (Yandex, Kaspersky, Rambler, 2GIS, Avito, Yota) and digital agencies.- Created a low-cost service for start-ups.- Spoke at Behance Review and three Design Weekend conferences. - Filled over 550 positions.