Co-founder and CEO at Roll, maker of beautifully simple business management software for consultants, creatives and all service businesses alike. Roll helps you manage all of your projects, track sales pipeline and understand and grow your business.My background growing and running my own SME business, digital agency 96black, gives me deeper insight into what it really takes to run a successful services based company. Roll is the embodiment of this experience, focusing on good metrics, sound process and most of all, keeping things simple (and fun!).I also work with various other organisations as their "chief technology partner". Working primarily on their digital solutions, ranging from complex eCommerce solutions to custom mobile applications.