Stephen Gaines Email & Phone Number

Fort Collins, Colorado, United States

• Designed & built lead generation & eCommerce ad campaigns through Search, Display, Shopping, Performance Max & YouTube with a primary focus on Google Ads.• Utilized over $5MM in ad spend for clients; optimized keywords, ad copy, location & audience targeting, & other performance levers.• Implemented Conversion Tracking through Google Tag Manager & Google Analytics, including Enhanced Conversions & Consent Mode.• Troubleshooted Google Ads policy issues, support tickets, ad verification & more.• Created custom DataStudio reports to monitor performance and demonstrate ROI for clients.• Spearheaded Conversion Rate Optimization & landing page build program for agency.• Consistently managed 50 client-facing accounts across SEO, Social Ads, Google Ads, Programmatic, Content & more.• Collaborated with clients on marketing channel fit, ensuring understanding of different channels -- their benefits, lead growth potential & more.

As an operations supervisor, I managed 30 personnel over the course of four years, 24 hours a day - on and off-duty. I supervised their daily operations, job proficiency training and physical fitness. It was here that I sharpened my leadership skills, attention to detail due to legal paperwork, as well as my proficiency with the Microsoft Office suite (Training slideshows, scheduling, etc.)