Craig Jackson Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Leading a team of dynamic marketing professionals in the Channel & Partner Marketing team across Australia and New Zealand, across Windows, Surface and Microsoft 365!

Australia

This role involves direct engagement with partner stakeholders to negotiate and finalize marketing budgets and plans, ensuring alignment with Microsoft's overall marketing objectives. My responsibilities extend to the execution of these marketing plans and the thorough analysis of their performance post-activity to drive continuous improvement and optimize ROI.

Australia

Changing roles, during the COVID period I directed the consumer digital marketing strategy for Microsoft across retail partners in Australia and New Zealand. My role was to engage directly with partner stakeholders from C-suite thru to marketing teams to transform their digital footprint, by implementing digital transformation programs such as guided buying, virtual product advisors and M365 attach programs. Additionally, I was charged with upskilling internal teams and providing actionable insights from tools such as SimilarWeb for sales leads to develop with partners.I was also responsible for Amazon account setup and marketing operations, including the setup of Microsoft’s ANZ's advertising account on Amazon Ads on Vendor Central and Amazon DSP.

Australia

Taking on additional responsibility for Partner Marketing in a Tier 1 retail account for Microsoft, I was responsible for executing channel marketing activities in the ANZ retail channel across this partner. This included a detailed 12 month campaign targeting Windows 7 upgraders with a full-funnel marketing strategy that incorporated an in-store upgrade path for customers backed by a national TVC campaign, for which I was lucky enough to be a Microsoft Gold Club award recipient in 2020.

Sydney, Australia

When my role expanded to incorporate our field facing labour force in retail, I became responsible for managing a multi-million budget each year to lead, manage and motivate a field force of 100+ territory managers, brand ambassadors and evangelists to deliver on the above mission statement - and deliver growth against hard sales targets for the company in Premium PC space and basket attach.Whilst in this role, our field labour and advocacy program has delivered a proven ASP increase of $140 per device in stores we touch, with incremental revenue of more than $15m PA delivered to our partners and stakeholders thru an 8% increase on average in the number of premium devices sold per store. This was achieved through a focus on team culture and identity, with retention of staff prioritised through development of a structured program, culture and formalised KPIs that encouraged progression and rewarded consistent performance. Key Achievements: • Increased ASP in labour covered stores thru an 8% uplift on Premium devices sold in those outlets.• Developed and implemented a program for field labour induction and development, resulting in a 90% completion to a 201 (advanced) standard.• Collaboration with Education, Commercial and other key divisional stakeholders to plan and execute partner facing ‘Experience Nights’ that incorporated all facets of the Microsoft story.• Restructured our existing labour program to reduce costs whilst maintaining coverage by in FY16/17.

Sydney, Australia

Joining Microsoft, I was charged with overseeing the retail sales professional audience marketing & training programs to ensure knowledge, skills and advocacy among retail sales professionals towards Microsoft & Windows ecosystem products in managed retail. During this period, I built a world-class team of evangelists who oversaw the creation of our retail channel engagement strategy and developed a platform that as adopted as best practice within the retail audience evangelism community at Microsoft. Key Achievements: • Launched the Microsoft ‘Insiders’ engagement program, resulting in hits to the portal and time spent on site doubling year on year. • 200% growth in site membership from 4,000 members to 12,300 in a 2 year period • Fronted the Surface Pro 3 national launch roadshow.• Recognised as the Winner of Q4 CCG Shine Award in FY14 for excellence in creating an online sales professional community.

Sydney, Australia

At Sony I managed several FMCG, Consumer Electronics and high-end camera specialty accounts, working with retail channels and category leaders to deliver on joint marketing plans against forecast. I was also responsible for renewal of retailer agreements and contacts including targets, rebate schemes and other trading terms. My goal was to ensure effective implementation of marketing campaigns, seasonal promotional offers and display matrices across key account shopfronts, as well as prepare and provide sell-in and sell-thru reports to the business on a weekly basis to assist with managing forecast commitments from the retailers.Key Achievements: • Achieved 95% forecast accuracy in supply-affected market after 2011 Japanese earthquake disaster impacted outbound volume from factory.• Grew D-SLR business for Sony in high-end specialists YOY.• Expanded home video and audio product range into Mass Merchants channel with Coles.

Sydney, Australia

Managed technology communications and training for the BRAVIA TV, 3D, IPTV, Audio, Blu-ray, Walkman, Traditional PA, Car Audio, and Home Theatre Projectors product categories. This involved sitting across category teams to plan and execute strategies for product launches into local market as well as participating in industry panels and evangelising key company messages to the public and managing the Product Specialist - Audio Visual. In addition, I was also responsible for creation and delivery of national training packages and road shows, briefing of and working with agencies to execute PR and retail campaigns. Key Achievements: • Created ‘Your.Start’ series of customer facing instructional support videos which were used as a key resource on sony.com.au and sony.com Asian regional support pages.• Developed and deployed a packaged demonstration solution for 3D displays in traditional retail.• Appeared on A Current Affair, Today Tonight, Fox Sports and other national programmes to evangelise the Sony product story including IPTV and 3D at launch.• Wrote technical content for ‘Pulse’ magazine customer and dealer guide.• Attended several global line-up meetings in Tokyo & Singapore to provide key feedback to the Product Marketing team and engineers on product planning and improvement.

Sydney, Australia

Managing technology communications for the Handycam product category.Sitting across category teams to plan and execute strategies for product launches into local market.Taking part in company wide sales & marketing forums to deliver comms updates and product demonstrations.Attending global line-up meetings in Tokyo & Singapore to provide key feedback to the Product Marketing team and engineers on product planning and improvement.Training and support for Sony staff nationally.Creation and delivery of national training packages and road shows.Creation of E-Learning content and web content for Sony.com.au.Creating and editing content for 'PULSE' magazine dealer guide.Managing local training representatives to deliver key messages.

Adelaide, Australia

Adelaide, Australia

On-air presenting for afternoon drive slot and early morning programs.Production of content for current affairs and political programs.News reading and promotional voice-overs.

Adelaide, Australia

Connecting business customers with mobile and internet solutionsTraining and mentoring of new staff

Diploma, Information Technology

Certificate Iv, Radio Broadcasting

Certificate Iv, Media, Arts, And Production Skills

S.A.C.E

Activities and Societies: 2nd XI Cricket 1997 Cricket tour to UK Bronze Duke of Edinburgh