Kevin Williams

Kevin Williams Email and Phone Number

Owner, Brand Strategist @ Promotionalism
Front Royal, VA, US
Kevin Williams's Location
Middletown, Virginia, United States, United States
About Kevin Williams

With a track record of driving ecommerce revenue, customer satisfaction, and operational excellence, I have 18 years of experience in the global B2C and B2B consumer goods space, including launching two ecommerce companies from zero to millions of dollars in revenue. WHAT’S MY SECRET?I dive deep into the details of the target market and the existing user experience (UX) to devise robust ecommerce strategies and conversion rate optimization (CRO) plans that address critical ecommerce business drivers: website navigation, content development, and checkout processes; SEO and keywords; paid and free digital marketing; and sleek operational processes.As a ‘data junkie,’ I continually optimize results through web analytics, KPI analysis, and A/B testing. At the same time, I keep things running smoothly on the operations side of things, cutting costs, accelerating processes, and aligning workforce strategies that mobilize committed, high-performing teams.WHAT’S MY STORY?In 2001, I launched SurgeStream.com, a B2B, B2C, and direct-to-consumer (DTC) digital agency. Over the next 18 years, I catapulted revenue, continually learning about emerging ecommerce trends and tools and integrating them into my business. In 2008, I started BoldRugs.com, a B2C e-commerce consumer products company and produced the same success!SAMPLE WINS★Grew website traffic 120%, improved return on ad spend (ROAS), and catapulted website keywords ranked in top three by 400%.★Multiplied a global client’s conversion 35%, organic SEO traffic 300%, and organic keyword count 245%.OTHER SPECIALTIESLeadership ♦ Budgets ♦ Pricing ♦ Strategic Partnerships ♦ 3rd-Party Vendors ♦ Process Development ♦ Process Improvement ♦ CMS ♦ User Interface DesignAbout RestorationBoost:Producing thousands of leads and millions of dollars of revenue for damage restoration businesses across America. I am the Founder and Lead Generation Executive of a nationally recognized digital marketing agency focused on the damage restoration industry.►Manage, nurture and convert inbound leads into sales opportunities.►Help identify high-quality prospects using initiative and analytical creativity to generate both inbound and outbound lead opportunities.►On a consistent and repeatable basis, generate leads with various digital marketing strategies, such as SEO, content development, paid ads, ebooks, cold email outreach and retargeting.>

Kevin Williams's Current Company Details
Promotionalism

Promotionalism

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Owner, Brand Strategist
Front Royal, VA, US
Kevin Williams Work Experience Details
  • Promotionalism
    Owner, Brand Strategist
    Promotionalism
    Front Royal, Va, Us
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  • Restorationboost
    Digital Marketing Director
    Restorationboost May 2010 - Present
    Washington Dc-Baltimore Area
    Producing thousands of leads and millions of dollars of revenue for damage restoration businesses across America. I am the Founder and Lead Generation Executive of a nationally recognized digital marketing agency focused on the damage restoration industry.►Manage, nurture and convert inbound leads into sales opportunities.►Help identify high-quality prospects using initiative and analytical creativity to generate both inbound and outbound lead opportunities.►On a consistent and repeatable basis, generate leads with various digital marketing strategies, such as SEO, content development, paid ads, ebooks, cold email outreach and retargeting.
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  • Bold Rugs
    Owner/Manager, Ecommerce & Digital Marketing (2008 – 2019) │ Consultant (2019 – Present)
    Bold Rugs 2008 - Present
    BoldRugs.com is a B2C, e-commerce consumer products company, which I built from the ground up, grew into a multi-million-dollar company, and recently sold for a profit. Over 11 years, I delivered 25% YoY revenue growth and a 4.7/5 customer satisfaction rating, leading the business P&L, ecommerce presence and systems, digital marketing, SEO, social media footprint, and teams.CUSTOMER EXPERIENCE► By revamping the customer cart and checkout process and initiating A/B testing, I triggered a 61% jump in sales conversion. I also boosted overall sales 15% by rolling out a live chat feature.► I drove customer satisfaction up 28% by bringing real-time product availability to the website.► Through a streamlined order fulfillment process, I cut customer service costs 65% and errors 80%.DIGITAL MARKETING► Strategizing a zero-cost digital marketing roadmap, I raised brand exposure, more than doubled traffic, and propelled newsletter subscriptions up 58%.► To stimulate a higher return on ad spend (ROAS), I increased high-margin product exposure on third-party platforms, such as Google, Amazon, and Houzz.► I paved the way for lucrative business on Black Friday by orchestrating a digital marketing campaign with keyword optimization, enticing product descriptions, custom content, and targeted links.OPERATIONS MANAGEMENT► Leveraging process improvement, automation, and deploying a test environment, I sped the product import process 300% and reduced effort.► I assembled and equipped a remote customer service team, including SOPs, a virtual phone system, and incentives, which slashed workforce costs 30% and improved customer satisfaction 25%.► Yielding a 15% spike in sales, I implemented a code system for recurring discounts.VENDOR MANAGEMENT► I built relationships with 20+ vendors to build a catalogue of 100K product SKUs rapidly.► To cut the cost of goods sold (COGS) and accelerate the time to ship 66%, I renegotiated with vendors & gained priority shipping status.
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  • Surgestream
    Director Of Ecommerce
    Surgestream Jan 2001 - Present
    Washington Dc-Baltimore Area
    Producing millions in revenue and winning long-term accounts with 100+ customers, I created and launched this B2B, B2C, and DTC digital agency that assists clients to optimize their e-commerce and digital marketing, including SEO, free and paid advertising, social media, content, and email marketing.ECOMMERCE STRATEGY► Turbocharging YoY revenue growth to a consistent 30%, I identified and positioned all of the ecommerce strategies, systems, processes, and cutting-edge digital marketing tools.► Fast-tracking company growth to $10M+ revenue, I led the full website and e-commerce presence, yielding thousands of top 3 and top 10 rankings for keywords, ~5K searches per month, and current ranks for 30,000+ keyword phrases.► I drove a global client’s conversion up ~35%, organic SEO traffic 300%, the organic keyword count 245%, Google search rankings 152%+, website speed 300%, and newsletter subscriptions 40%. Strategies included SEO optimization and a better user experience.► For a local client, I boosted conversion ~25%, organic SEO traffic 159%, the organic keyword count 1,400%, and Google page rankings by 420% on average while cutting the cost-per-click 318%. The approach spanned the resolution of technical issues, targeted keywords, a content calendar, and Google Ads.CUSTOMER EXPERIENCE► Through improved website usability and performance, recurring new content, and A/B testing, I raised a wholesale, niche D2C client’s revenue 25%+, conversion 81%, organic SEO traffic 131%, organic keyword count 36%, and top Google search rankings by average of 148%.DIGITAL MARKETING► Turning happy customers into brand champions, I built a global pipeline of referral business, satisfying an industrial distributor client for 20 years, leading the end-to-end marketing function.
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Kevin Williams Skills

Digital Marketing Conversion Optimization Online Marketing Email Marketing Marketing Marketing Strategy Social Media Marketing Social Media Google Analytics Business Development Strategic Partnerships Advertising Online Advertising Brand Development Customer Relationship Management Market Research Customer Acquisition User Experience Multi Channel Marketing Project Management Entrepreneurship Google Adwords Management Team Building Web Design Corporate Communications Web Development Google Webmaster Tools Customer Engagement E Commerce Optimization Search Engine Technology Link Building Seo Seo Copywriting Ppc Responsive Web Design Operations Management Change Management Customer Experience Product Marketing Cross Functional Team Leadership Ppc Bid Management Competitive Marketing Strategies Seo Audits Search Engine Ranking E Commerce Competitive Intelligence Global E Commerce Ecommerce E Commerce Consulting Content Marketing E Commerce Seo Website Promotion Building Business Partnerships

Kevin Williams Education Details

Frequently Asked Questions about Kevin Williams

What company does Kevin Williams work for?

Kevin Williams works for Promotionalism

What is Kevin Williams's role at the current company?

Kevin Williams's current role is Owner, Brand Strategist.

What schools did Kevin Williams attend?

Kevin Williams attended University Of Hartford.

What are some of Kevin Williams's interests?

Kevin Williams has interest in Raven Tools, Conversion Rate Optimization, Content Management Systems (Cms), Sql Server, Powerpoint, Moz, Shopping Ads (Pla), Illustrator, Opencart, Responsive Web Design.

What skills is Kevin Williams known for?

Kevin Williams has skills like Digital Marketing, Conversion Optimization, Online Marketing, Email Marketing, Marketing, Marketing Strategy, Social Media Marketing, Social Media, Google Analytics, Business Development, Strategic Partnerships, Advertising.

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