Luke Abbott

Luke Abbott Email and Phone Number

Social Director at BBH London @ BBH London
london, greater london, united kingdom
Luke Abbott's Location
United Kingdom, United Kingdom
Luke Abbott's Contact Details

Luke Abbott personal email

n/a

Luke Abbott phone numbers

About Luke Abbott

Luke Abbott is a Social Director at BBH London at BBH London. He possess expertise in social media marketing, facebook, integrated marketing, blogging, online advertising and 17 more skills. Colleagues describe him as "Luke is a pleasure to work with - both personally and professionally. He developed innovative strategies for the business across multiple social media platforms and set about implementing them in a systematic and professional manner - always with the wider objectives of the business foremost in his mind. His knowledge of what works (and what doesn't) in social media is unrivalled and he was always looking for the next opportunity to do something different in the name of… Show more" and "Due to the hard work and dedication of Luke in his role as Social Media Brand Manager, Paddy Power is now clear market leader within the social media space across the betting industry. Luke was both a creative thinker and a supreme strategist and the role he played in the success of Paddy Power’s social media footprint cannot be understated."

Luke Abbott's Current Company Details
BBH London

Bbh London

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Social Director at BBH London
london, greater london, united kingdom
Employees:
436
Luke Abbott Work Experience Details
  • Bbh London
    Social Director
    Bbh London Apr 2023 - Present
    London, England, United Kingdom
    Cannes Lions, bronze winner for socialTikTok UK Awards, judge for the 2023 event
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  • Bbh London
    Senior Account Director
    Bbh London Sep 2021 - Jun 2023
    London, England, United Kingdom
    My team's work has been featured in: The Sun, The Times, Campaign (most read), Ad Age (Editors Pick), The Daily Mail, The Mirror and Essex Live. Mostly for good reasons."BBH's Easter activation for Tesco took interactive Twitter live streaming to the next level. The ambition and scale of the execution created a moment on Twitter that drove an outsized level of engagement and conversation while the technical components delivered a seamless experience for participants and viewers." -… Show more My team's work has been featured in: The Sun, The Times, Campaign (most read), Ad Age (Editors Pick), The Daily Mail, The Mirror and Essex Live. Mostly for good reasons."BBH's Easter activation for Tesco took interactive Twitter live streaming to the next level. The ambition and scale of the execution created a moment on Twitter that drove an outsized level of engagement and conversation while the technical components delivered a seamless experience for participants and viewers." - Twitter"Tesco content goes viral with 14 million TikTok views" - CampaignCreative Review - Winner Social Category 2023Shorty Awards - TikTok Category, Bronze 2023TikTok Awards - Greatest Creative Award 2022Contagious - Most Contagious Campaigns 2022Marketing Week Masters - shortlisted for social media 2021Marketing Week Masters - shortlisted for social media 2022Marketing Week Master - winner multi-channel marketing 2021 (incl. social) Show less
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  • Bbh London
    Account Director
    Bbh London Mar 2019 - Sep 2021
    London, United Kingdom
    I work in BBH helping to deliver brilliant social for Tesco. Working with a great team of creatives, strategists, account management and production we've been lucky to be featured at;Marketing Week Masters: Best Use Of Social Media 2020Campaign Awards: Best Social Strategy 2020Twitter Pro: Campaign Of The Year 2019 Campaign Media Awards: Highly Commended 2020Cannes Festival Of Advertising: Best In Class (presented by Facebook) 2019Plus BBH has also won; IPA… Show more I work in BBH helping to deliver brilliant social for Tesco. Working with a great team of creatives, strategists, account management and production we've been lucky to be featured at;Marketing Week Masters: Best Use Of Social Media 2020Campaign Awards: Best Social Strategy 2020Twitter Pro: Campaign Of The Year 2019 Campaign Media Awards: Highly Commended 2020Cannes Festival Of Advertising: Best In Class (presented by Facebook) 2019Plus BBH has also won; IPA Effectiveness Agency Of The Year 2020 and Marketing Week Masters Agency Of The Year 2020. Show less
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  • Self-Employed
    Comedy Writer
    Self-Employed Nov 2019 - Present
    Writer of un-produced short films, comedy pilots and stand up.BBC Writersroom: Top 8% (2020)OutstageUs: Winner ('20)Lit Laughs International Comedy Festival: Quarter finalist (Happy Ending, '22)Lit Laughs International Comedy Festival: Finalist (Two Floors, '22)Kerry International Film Festival: Quarter finalist ('22)Austin Film Fest: Just outside the top 2% at a big US screenwriting festival ('22)Script Awards London: Best Comedy Screenplay Winner (‘23)
  • King Kong Company
    Manager
    King Kong Company Jan 2011 - Jan 2023
    London, United Kingdom
    Over the last decade I've helped guide King Kong Company to be one of the biggest bands in Ireland. All through stunts, content and maybe some paid media strategies that I later found out were the same as used in the 2016 US election. Below is one of our stunts, getting 13,000 people in a tent and turning members of our audience into cameramen to capture it for us. Gigs look so much better from down there.
  • Red Brick Road
    Social Media Senior Account Director
    Red Brick Road Aug 2018 - Mar 2019
    London, United Kingdom
    As Senior Social Media Account Director I was responsible for delivering content focused campaigns for Suzuki, Bio Oil, Yorkshire Building Society, Go Daddy, Eylure, Elegant Touch, Rubicon, Workspace, British Summer Fruits, Cluttons, Le Joli & Love Beetroot.
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  • Red Brick Road
    Social Media Account Director
    Red Brick Road May 2014 - Jul 2018
    London, United Kingdom
    Red Brick Road is an integrated agency based in Soho. Clients include Suzuki, L’Oreal, Go Daddy, Just Eat, Yorkshire Building Society and Jägermeister. I am the social lead at RBR working across Creative, Planning and Account Management to deliver content & campaigns for clients and new business.
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  • Eightytwenty
    Social Media Strategist
    Eightytwenty Mar 2013 - May 2014
    Dublin
    Consumers tell brands what they are thinking all the time, with purchases, social logins, competition entries, or social sharing, by downloading content, navigating through websites and searching. At Eightytwenty, we used this plethora of information to understand consumer behaviour and interests to produce content that resonates.Some of the outputs of the Eightytwenty Social team included Market and Sponsorship Research, Audience Profiling, Influencer Identification, Content… Show more Consumers tell brands what they are thinking all the time, with purchases, social logins, competition entries, or social sharing, by downloading content, navigating through websites and searching. At Eightytwenty, we used this plethora of information to understand consumer behaviour and interests to produce content that resonates.Some of the outputs of the Eightytwenty Social team included Market and Sponsorship Research, Audience Profiling, Influencer Identification, Content Development, Online Performance Reporting and Analysis and Brand Health Studies. Show less
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  • Eightytwenty
    Social Media Manager
    Eightytwenty Mar 2012 - Mar 2013
    Dublin
    Eightytwenty is part of Havas Worldwide, one of the world's largest global advertising, digital and communications groups.During this time I worked with a number of leading Irish brands to deliver more effective social media campaigns, content and projects. This was achieved by taking a more strategic approach to developing content and developing ongoing consumer insights to fuel this content. These clients include Bulmers, Jameson, Bank of Ireland, Microsoft, The Voice of Ireland and… Show more Eightytwenty is part of Havas Worldwide, one of the world's largest global advertising, digital and communications groups.During this time I worked with a number of leading Irish brands to deliver more effective social media campaigns, content and projects. This was achieved by taking a more strategic approach to developing content and developing ongoing consumer insights to fuel this content. These clients include Bulmers, Jameson, Bank of Ireland, Microsoft, The Voice of Ireland and Dragons Den.Some highlights;Bulmers - increased engagement by 400% within six monthsJameson - increased engagement by 210% within six months Show less
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  • Paddy Power
    Social Media Brand Manager
    Paddy Power Aug 2011 - Feb 2012
    Tallaght, Dublin
    Working with the Brand Marketing Team it was my responsibility to drive engagement and 'buzz' amongst consumers on Facebook, Twitter, Blogs and Youtube. I doubled the number of fans and followers the brand had on Facebook and Twitter, and through a diverse range of campaigns helped make Paddy Power the most talked about bookmaker in social media.
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  • Neworld Associates
    Social Media Manager
    Neworld Associates Jul 2010 - Sep 2011
    I led all social media activities for Neworld and their roster of clients. My role was to help clients identify what they want to achieve from social media, and then how to meet those objectives. Social media is a varied role that requires an extensive knowledge of the available technologies, design and copy writing, project management, technical knowledge, marketing skills and online reputation management. This is what I bring to every project.My work at Neworld Associates has been… Show more I led all social media activities for Neworld and their roster of clients. My role was to help clients identify what they want to achieve from social media, and then how to meet those objectives. Social media is a varied role that requires an extensive knowledge of the available technologies, design and copy writing, project management, technical knowledge, marketing skills and online reputation management. This is what I bring to every project.My work at Neworld Associates has been recognised with 5 nominations at the Social Media Awards 2011. Show less
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  • David Norris For President
    Social Media Consultant
    David Norris For President Feb 2011 - Jul 2011
    Dublin, Ireland
    I worked as a social media consultant on the 2011 Irish Presidential Campaign of Senator David Norris. David was the hotly tipped favourite for the role, and in becoming the president he would have been the first gay president of Ireland. It was an experience!
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  • Betapond
    Freelance Social Media Creative
    Betapond Oct 2009 - Jun 2010
    Waterford, Ireland
    I worked as a freelance social media creative for Betapond during this time. I worked mostly on pitch work helping the start up develop social ideas as they worked with a number of agencies in the UK and Ireland. Betapond were one of the leading Facebook app developers producing apps for Unilever, Visit Britain and Paddy Power. With the reduced relevance of apps in the Facebook ecosystem, the business pivoted to become StitcherAds.
  • C Venues
    Client Services Manager At Edinburgh Fringe Festival
    C Venues Jun 2007 - Sep 2007
    I was Client Services Manager for one season with C Venues at the Edinburgh Fringe Festival. The company is one of the largest venue operators at the festival with over 100 productions per day being performed by the 160 touring companies (clients). It was one of the most demanding roles I have ever worked in. My role covered everything from internal communications, to event management while always ensuring client satisfaction with the level of service provided by C-venues to the touring… Show more I was Client Services Manager for one season with C Venues at the Edinburgh Fringe Festival. The company is one of the largest venue operators at the festival with over 100 productions per day being performed by the 160 touring companies (clients). It was one of the most demanding roles I have ever worked in. My role covered everything from internal communications, to event management while always ensuring client satisfaction with the level of service provided by C-venues to the touring companies was of the highest caliber. Show less
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  • Musiklab
    Promoter
    Musiklab Dec 2002 - Feb 2007
    Musiklab was an event production and marketing company I co-founded in Waterford, Ireland. I was responsible for devising and implementing all of Musiklab’s Marketing, PR & Publicity activities for over 1,500 events.The marketing strategy had a clear focus on utilising new communication methods to connect with our core, media savvy, 18 – 30 year old market. This included online communities and forums (2002), social network marketing (2005) guerrilla marketing (2005), and viral marketing… Show more Musiklab was an event production and marketing company I co-founded in Waterford, Ireland. I was responsible for devising and implementing all of Musiklab’s Marketing, PR & Publicity activities for over 1,500 events.The marketing strategy had a clear focus on utilising new communication methods to connect with our core, media savvy, 18 – 30 year old market. This included online communities and forums (2002), social network marketing (2005) guerrilla marketing (2005), and viral marketing in 2006. Some of the acts we booked included Adam Beyer, Derrick Carter, Bob Sinclar. Vitalic, Chris Leibing, Umek, DJ Sneak and Felix Da Housecat. All promotions was supported by an array of other integrated marketing activities including press, radio, print, merchandise, sponsorship, experiential, PR & online. Show less

Luke Abbott Skills

Social Media Marketing Facebook Integrated Marketing Blogging Online Advertising Marketing Strategy Social Media Marketing Communications Public Relations Mobile Marketing Social Networking Marketing Digital Media Google Analytics Event Management Ppc Web Analytics Digital Strategy Community Management Content Marketing Content Strategy Online Reputation Management

Luke Abbott Education Details

Frequently Asked Questions about Luke Abbott

What company does Luke Abbott work for?

Luke Abbott works for Bbh London

What is Luke Abbott's role at the current company?

Luke Abbott's current role is Social Director at BBH London.

What is Luke Abbott's email address?

Luke Abbott's email address is ma****@****ail.com

What is Luke Abbott's direct phone number?

Luke Abbott's direct phone number is +44 20 7575*****

What schools did Luke Abbott attend?

Luke Abbott attended Waterford Institute Of Technology, Waterford Institute Of Technology.

What skills is Luke Abbott known for?

Luke Abbott has skills like Social Media Marketing, Facebook, Integrated Marketing, Blogging, Online Advertising, Marketing Strategy, Social Media, Marketing Communications, Public Relations, Mobile Marketing, Social Networking, Marketing.

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