Luke Abbott Email & Phone Number

United Kingdom

London, England, United Kingdom

Cannes Lions, bronze winner for socialTikTok UK Awards, judge for the 2023 event

London, England, United Kingdom

My team's work has been featured in: The Sun, The Times, Campaign (most read), Ad Age (Editors Pick), The Daily Mail, The Mirror and Essex Live. Mostly for good reasons."BBH's Easter activation for Tesco took interactive Twitter live streaming to the next level. The ambition and scale of the execution created a moment on Twitter that drove an outsized level of engagement and conversation while the technical components delivered a seamless experience for participants and viewers." -… Show more My team's work has been featured in: The Sun, The Times, Campaign (most read), Ad Age (Editors Pick), The Daily Mail, The Mirror and Essex Live. Mostly for good reasons."BBH's Easter activation for Tesco took interactive Twitter live streaming to the next level. The ambition and scale of the execution created a moment on Twitter that drove an outsized level of engagement and conversation while the technical components delivered a seamless experience for participants and viewers." - Twitter"Tesco content goes viral with 14 million TikTok views" - CampaignCreative Review - Winner Social Category 2023Shorty Awards - TikTok Category, Bronze 2023TikTok Awards - Greatest Creative Award 2022Contagious - Most Contagious Campaigns 2022Marketing Week Masters - shortlisted for social media 2021Marketing Week Masters - shortlisted for social media 2022Marketing Week Master - winner multi-channel marketing 2021 (incl. social) Show less

London, United Kingdom

I work in BBH helping to deliver brilliant social for Tesco. Working with a great team of creatives, strategists, account management and production we've been lucky to be featured at;Marketing Week Masters: Best Use Of Social Media 2020Campaign Awards: Best Social Strategy 2020Twitter Pro: Campaign Of The Year 2019 Campaign Media Awards: Highly Commended 2020Cannes Festival Of Advertising: Best In Class (presented by Facebook) 2019Plus BBH has also won; IPA… Show more I work in BBH helping to deliver brilliant social for Tesco. Working with a great team of creatives, strategists, account management and production we've been lucky to be featured at;Marketing Week Masters: Best Use Of Social Media 2020Campaign Awards: Best Social Strategy 2020Twitter Pro: Campaign Of The Year 2019 Campaign Media Awards: Highly Commended 2020Cannes Festival Of Advertising: Best In Class (presented by Facebook) 2019Plus BBH has also won; IPA Effectiveness Agency Of The Year 2020 and Marketing Week Masters Agency Of The Year 2020. Show less

Writer of un-produced short films, comedy pilots and stand up.BBC Writersroom: Top 8% (2020)OutstageUs: Winner ('20)Lit Laughs International Comedy Festival: Quarter finalist (Happy Ending, '22)Lit Laughs International Comedy Festival: Finalist (Two Floors, '22)Kerry International Film Festival: Quarter finalist ('22)Austin Film Fest: Just outside the top 2% at a big US screenwriting festival ('22)Script Awards London: Best Comedy Screenplay Winner (‘23)

London, United Kingdom

Over the last decade I've helped guide King Kong Company to be one of the biggest bands in Ireland. All through stunts, content and maybe some paid media strategies that I later found out were the same as used in the 2016 US election. Below is one of our stunts, getting 13,000 people in a tent and turning members of our audience into cameramen to capture it for us. Gigs look so much better from down there.

London, United Kingdom

As Senior Social Media Account Director I was responsible for delivering content focused campaigns for Suzuki, Bio Oil, Yorkshire Building Society, Go Daddy, Eylure, Elegant Touch, Rubicon, Workspace, British Summer Fruits, Cluttons, Le Joli & Love Beetroot.

London, United Kingdom

Red Brick Road is an integrated agency based in Soho. Clients include Suzuki, L’Oreal, Go Daddy, Just Eat, Yorkshire Building Society and Jägermeister. I am the social lead at RBR working across Creative, Planning and Account Management to deliver content & campaigns for clients and new business.

Dublin

Consumers tell brands what they are thinking all the time, with purchases, social logins, competition entries, or social sharing, by downloading content, navigating through websites and searching. At Eightytwenty, we used this plethora of information to understand consumer behaviour and interests to produce content that resonates.Some of the outputs of the Eightytwenty Social team included Market and Sponsorship Research, Audience Profiling, Influencer Identification, Content… Show more Consumers tell brands what they are thinking all the time, with purchases, social logins, competition entries, or social sharing, by downloading content, navigating through websites and searching. At Eightytwenty, we used this plethora of information to understand consumer behaviour and interests to produce content that resonates.Some of the outputs of the Eightytwenty Social team included Market and Sponsorship Research, Audience Profiling, Influencer Identification, Content Development, Online Performance Reporting and Analysis and Brand Health Studies. Show less

Dublin

Eightytwenty is part of Havas Worldwide, one of the world's largest global advertising, digital and communications groups.During this time I worked with a number of leading Irish brands to deliver more effective social media campaigns, content and projects. This was achieved by taking a more strategic approach to developing content and developing ongoing consumer insights to fuel this content. These clients include Bulmers, Jameson, Bank of Ireland, Microsoft, The Voice of Ireland and… Show more Eightytwenty is part of Havas Worldwide, one of the world's largest global advertising, digital and communications groups.During this time I worked with a number of leading Irish brands to deliver more effective social media campaigns, content and projects. This was achieved by taking a more strategic approach to developing content and developing ongoing consumer insights to fuel this content. These clients include Bulmers, Jameson, Bank of Ireland, Microsoft, The Voice of Ireland and Dragons Den.Some highlights;Bulmers - increased engagement by 400% within six monthsJameson - increased engagement by 210% within six months Show less

Tallaght, Dublin

Working with the Brand Marketing Team it was my responsibility to drive engagement and 'buzz' amongst consumers on Facebook, Twitter, Blogs and Youtube. I doubled the number of fans and followers the brand had on Facebook and Twitter, and through a diverse range of campaigns helped make Paddy Power the most talked about bookmaker in social media.

I led all social media activities for Neworld and their roster of clients. My role was to help clients identify what they want to achieve from social media, and then how to meet those objectives. Social media is a varied role that requires an extensive knowledge of the available technologies, design and copy writing, project management, technical knowledge, marketing skills and online reputation management. This is what I bring to every project.My work at Neworld Associates has been… Show more I led all social media activities for Neworld and their roster of clients. My role was to help clients identify what they want to achieve from social media, and then how to meet those objectives. Social media is a varied role that requires an extensive knowledge of the available technologies, design and copy writing, project management, technical knowledge, marketing skills and online reputation management. This is what I bring to every project.My work at Neworld Associates has been recognised with 5 nominations at the Social Media Awards 2011. Show less

Dublin, Ireland

I worked as a social media consultant on the 2011 Irish Presidential Campaign of Senator David Norris. David was the hotly tipped favourite for the role, and in becoming the president he would have been the first gay president of Ireland. It was an experience!

Waterford, Ireland

I worked as a freelance social media creative for Betapond during this time. I worked mostly on pitch work helping the start up develop social ideas as they worked with a number of agencies in the UK and Ireland. Betapond were one of the leading Facebook app developers producing apps for Unilever, Visit Britain and Paddy Power. With the reduced relevance of apps in the Facebook ecosystem, the business pivoted to become StitcherAds.

I was Client Services Manager for one season with C Venues at the Edinburgh Fringe Festival. The company is one of the largest venue operators at the festival with over 100 productions per day being performed by the 160 touring companies (clients). It was one of the most demanding roles I have ever worked in. My role covered everything from internal communications, to event management while always ensuring client satisfaction with the level of service provided by C-venues to the touring… Show more I was Client Services Manager for one season with C Venues at the Edinburgh Fringe Festival. The company is one of the largest venue operators at the festival with over 100 productions per day being performed by the 160 touring companies (clients). It was one of the most demanding roles I have ever worked in. My role covered everything from internal communications, to event management while always ensuring client satisfaction with the level of service provided by C-venues to the touring companies was of the highest caliber. Show less

Musiklab was an event production and marketing company I co-founded in Waterford, Ireland. I was responsible for devising and implementing all of Musiklab’s Marketing, PR & Publicity activities for over 1,500 events.The marketing strategy had a clear focus on utilising new communication methods to connect with our core, media savvy, 18 – 30 year old market. This included online communities and forums (2002), social network marketing (2005) guerrilla marketing (2005), and viral marketing… Show more Musiklab was an event production and marketing company I co-founded in Waterford, Ireland. I was responsible for devising and implementing all of Musiklab’s Marketing, PR & Publicity activities for over 1,500 events.The marketing strategy had a clear focus on utilising new communication methods to connect with our core, media savvy, 18 – 30 year old market. This included online communities and forums (2002), social network marketing (2005) guerrilla marketing (2005), and viral marketing in 2006. Some of the acts we booked included Adam Beyer, Derrick Carter, Bob Sinclar. Vitalic, Chris Leibing, Umek, DJ Sneak and Felix Da Housecat. All promotions was supported by an array of other integrated marketing activities including press, radio, print, merchandise, sponsorship, experiential, PR & online. Show less

Masters, Social Media Marketing

I was awarded Waterford Institute of Technology Marketing Student of the Year 2009 based upon my results and dissertation. The title.

Batchelors Degree, Marketing

Achieved a 1.1 BA Hons Degree in Marketing