My overarching key ability is helping clients identify their objectives, then designing and executing strategies to achieve them and delivering positive impact in a measurable, understandable way.Synthesising my experience and expertise in product development, management, and marketing within the retail sector, I bring the same rigour and discipline to digital marketing to generate quantifiable business results.Other core capabilities:• Successfully presenting to C level executives business proposals• Developing customer journey models that transform the user experience, identify key touch points and moments of truth, and reduce friction and wasted spend• Working across departments to engage, co-opt and rally them in delivering transformative projects• Leading Search and eCommerce Marketing activities for clients in the Finance, Fast Moving Consumer Goods, Food and Wine, Consumer Electronics, B2B technology sectors• Designing and executing digital media strategies to build awareness and consideration to enable conversion focused marketing activity• Managing budgets of $20 million per year across both brand and performance marketing• Coaching, Mentoring and Supervising new and less senior team members to champion their personal and career development
Listed skills include Retail, Product Development, Marketing Communications, Negotiation, and 39 others.