Michael Schneider

Michael Schneider Email and Phone Number

General Manager @ Tektronix: Leading Product & Go to Market Strategy along with Sales Channel Collaboration @ Tektronix
beaverton, oregon, united states
Michael Schneider's Location
Austin, Texas, United States, United States
Michael Schneider's Contact Details
About Michael Schneider

My first hobby - Robotix Toy Set, first sale - Jolly Ranchers to classmates, first sports - Neighborhood Football, and first job - Valet Parking. These experiences still carry with me today with my passion for technology, ability to connect with people for mutual benefit, collaborate with neighbors, partners and allies, and the love for delighting customers through hustle and service. I've been fortunate to have such great mentors in my life and in return do my best to pay it back with the same spirit of a mission I established for a student organization in college - "Invest in People for Enduring Returns". I aspire to the philosophy that PROGRESS is more important than PERFECTION, and it is not where you start, but were you are headed that matters the most.Finally, I've learned tremendous lessons through great career opportunities that have shaped the person I am today:- Launched NI's first "real" modular instruments into market in 2003 dubbed internally as the Suite Six- Launched several RF & Wireless test products including high performance VSA and VST taking significant market share from industry incumbents- Launched Tek's 2nd generation of Isolated probe, IsoVu, and more than doubled the business in 2 years- Lead the integration of my first acquisition experience and relocated to Denmark for 1.5 years, followed on by five more acquisition experiences.- Lead an amazing and fast growing team that more than tripled product line revenue in a 4 year span.- Became an entrepreneur within a large company by pioneering new strategic partnership strategies to deliver innovative solutions to market.- Lead a Go-To-Market transformation with a cross-functional team of sales, marketing, support, and operations in a pivot from product line focus to more customer centric industry focus.As I continue my journey of being Bold, being Kind, and being a Connector, I'd love to connect with like minded people that have a passion for servant leadership and product management/marketing.

Michael Schneider's Current Company Details
Tektronix

Tektronix

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General Manager @ Tektronix: Leading Product & Go to Market Strategy along with Sales Channel Collaboration
beaverton, oregon, united states
Website:
tek.com
Employees:
3477
Michael Schneider Work Experience Details
  • Tektronix
    General Manager, Keithley Systems
    Tektronix May 2023 - Present
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  • Tektronix
    Director, Mainstream Products
    Tektronix Dec 2020 - May 2023
    Austin, Texas, United States
    Lead a team through product management transformation focusing more on direct customer engagements, whole product solution positioning, and refining our target market segments along key industries and applications. In the process significantly increased employee engagement from 55% to >90% leading to a more collaborative, inclusive and high-performing team. All resulting in record business results exceeding market growth and growing overall market share.
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  • Ni (National Instruments)
    Chief Solutions Marketer, Semiconductor Bu
    Ni (National Instruments) Aug 2020 - Dec 2020
    Austin, Texas, United States
    Focused on delivering new products to market and improving NI's customer engagements in Semiconductor Test. Launched new products focused on improving the customer experience and productivity in the semiconductor lab. Built strategic messaging and positioning for NI's value proposition in the semiconductor lab helping customers build a roadmap to lab modernization and digital transformation.
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  • National Instruments
    Chief Field Marketer, Americas Semiconductor Test Business
    National Instruments Jan 2018 - Aug 2020
    Austin, Texas Area
    Leading NI's Semiconductor Go-to-Market strategy in the Americas region by leading a cross function team of sales, marketing, support, and operations. Balancing strategy and execution as a field marketer generating customer demand for our products and solutions through targeted marketing plays/campaigns, helping sales accelerate customer opportunities, and deploying sales enablement material and training to improve our customer engagements.
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  • National Instruments
    Regional Marketing Manager, Rf & Automated Test
    National Instruments Jan 2017 - Apr 2018
    Austin, Texas Area
    After working in Product Marketing/Management for almost 15 years, I shifted to focus on executing successful go to market strategies in our Americas region for NI's RF and Automated Test platforms working more closely with sales, product marketing, and key accounts.
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  • National Instruments
    Principal Product Manager, Rf Channel Partners And Sales Enablement
    National Instruments Aug 2014 - Jan 2017
    Austin, Texas
    Utilized long time experience as a product manager to expand NI's partner and OEM business through business development, sales enablement, and product/application training.Executed strategies that resulted in more than 32% growth for NI's RF business through our channel partners by developing new strategic partnerships, improving sales and partner collaboration, and launching new products into the market exclusively through NI's channel partners.Lead initiatives to improve NI's sales effectiveness in selling into several targeted application areas. Included value proposition and solution positioning training for NI's RF & Wireless products, leading technology exchanges with several key accounts, and supporting our global sales team as we transition to salesforce.com.
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  • National Instruments
    Senior Group Manager, Product Marketing - Rf And Wireless Test
    National Instruments Jun 2010 - Aug 2014
    Austin, Texas
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  • National Instruments
    Group Manager, Market Development
    National Instruments Jul 2009 - Jun 2010
    Austin, Texas
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  • National Instruments
    Market Development And Integration Manager
    National Instruments Mar 2008 - Jul 2009
    Copenhagen, Denmark
    Market Development and Integration Manager for NI's acquisition of microLEX Systems enabling the expansion into audio and video test market focused at growing our market share in consumer electronics production test. Moved to Copenhagen, Denmark to become the integration manager in leading the integrating efforts for microLEX Systems products into the NI sales, marketing and manufacturing channels. Also responsible for new business development strategies that lead to NI's growth in the production test market for consumer and professional audio and video devices including set-top boxes, professional video distribution switches, and hearing aids.
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  • National Instruments
    Group Manager, Product Marketing
    National Instruments Oct 2004 - Mar 2008
    Austin, Texas
    Lead a rapidly growing team of product marketing managers who executed a business strategy resulting in over 130% growth in our PXI and Modular Instrument product lines over a 4 year period.Lead key initiatives with our international sales leadership to significantly ramp up our sales channel effectiveness in selling innovative new products taking significant market share from leading competitors. Built better direct relationships with key customers, industry leaders, and large OEMs by implementing new initiatives including customer advisory boards (CABs), test platform standardization collateral, mobile product expositions, and in-depth customer business impact case studies.Personally, recruited and developed careers of more than fifteen staff and senior product marketing managers, marketing engineers, application engineering interns.
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  • National Instruments
    Product Marketing Manager
    National Instruments Dec 2001 - Oct 2004
    Austin, Texas
    Executed a marketing and sales strategy for our modular instrumentation product line that resulted in over 200% growth over a 3 year period. Duties included training a global sales force to effectively identify opportunities and position the product portfolio to prospective customers through the use of target customer application profiles, key product features and benefits education, detailed competitive analysis, and technical product demonstrations. Also developed and presented numerous product and technology seminars, product demonstrations, and application proof of concepts throughout the Americas, Europe, and Asia.
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  • Ni (National Instruments)
    Elp Applications Engineer
    Ni (National Instruments) Sep 2000 - Dec 2001
    Austin, Texas, United States
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  • National Instruments
    Applications Engineer And Group Manager
    National Instruments Sep 2000 - Oct 2001
    Austin, Texas
    Provided in-depth application consultation and ensured customer success in using National Instruments hardware and software including LabVIEW, CVI/LabWindows, GPIB, Data Acquisition (DAQ), and modular instrumentation products. Also managed a team of eight engineers supporting key customers and honored with the NI Team Spirit Award in 2001 for rallying our team to consistently provide support beyond our customer's expectations.
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Michael Schneider Skills

Product Marketing Rf Labview Wireless Data Acquisition Testing Electronics Product Management Embedded Systems Fpga Automation Debugging Test Equipment Electrical Engineering Semiconductors Instrumentation Pxi Engineering Management Sensors Radio Frequency Test Stand Simulations Integration Digital Signal Processors Test Automation Hardware Architecture Embedded Software Mixed Signal System Design Signal Processing Analog Wireless Technologies Linux System Architecture Technical Marketing Ni Labview Systems Design

Michael Schneider Education Details

Frequently Asked Questions about Michael Schneider

What company does Michael Schneider work for?

Michael Schneider works for Tektronix

What is Michael Schneider's role at the current company?

Michael Schneider's current role is General Manager @ Tektronix: Leading Product & Go to Market Strategy along with Sales Channel Collaboration.

What is Michael Schneider's email address?

Michael Schneider's email address is michael.schneider@ni.com

What is Michael Schneider's direct phone number?

Michael Schneider's direct phone number is +151268*****

What schools did Michael Schneider attend?

Michael Schneider attended Texas A&m University.

What are some of Michael Schneider's interests?

Michael Schneider has interest in Economic Empowerment.

What skills is Michael Schneider known for?

Michael Schneider has skills like Product Marketing, Rf, Labview, Wireless, Data Acquisition, Testing, Electronics, Product Management, Embedded Systems, Fpga, Automation, Debugging.

Who are Michael Schneider's colleagues?

Michael Schneider's colleagues are Kelly Foy, Olga Kazakova, Connor Taloff, Spencer Griffith, Mba, Homa Ganjifard, Sandie Fang, Terry Comstock.

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