Michael Schneider Email & Phone Number

Austin, Texas, United States

Lead a team through product management transformation focusing more on direct customer engagements, whole product solution positioning, and refining our target market segments along key industries and applications. In the process significantly increased employee engagement from 55% to >90% leading to a more collaborative, inclusive and high-performing team. All resulting in record business results exceeding market growth and growing overall market share.

Austin, Texas, United States

Focused on delivering new products to market and improving NI's customer engagements in Semiconductor Test. Launched new products focused on improving the customer experience and productivity in the semiconductor lab. Built strategic messaging and positioning for NI's value proposition in the semiconductor lab helping customers build a roadmap to lab modernization and digital transformation.

Austin, Texas Area

Leading NI's Semiconductor Go-to-Market strategy in the Americas region by leading a cross function team of sales, marketing, support, and operations. Balancing strategy and execution as a field marketer generating customer demand for our products and solutions through targeted marketing plays/campaigns, helping sales accelerate customer opportunities, and deploying sales enablement material and training to improve our customer engagements.

Austin, Texas Area

After working in Product Marketing/Management for almost 15 years, I shifted to focus on executing successful go to market strategies in our Americas region for NI's RF and Automated Test platforms working more closely with sales, product marketing, and key accounts.

Austin, Texas

Utilized long time experience as a product manager to expand NI's partner and OEM business through business development, sales enablement, and product/application training.Executed strategies that resulted in more than 32% growth for NI's RF business through our channel partners by developing new strategic partnerships, improving sales and partner collaboration, and launching new products into the market exclusively through NI's channel partners.Lead initiatives to improve NI's sales effectiveness in selling into several targeted application areas. Included value proposition and solution positioning training for NI's RF & Wireless products, leading technology exchanges with several key accounts, and supporting our global sales team as we transition to salesforce.com.

Austin, Texas

Austin, Texas

Copenhagen, Denmark

Market Development and Integration Manager for NI's acquisition of microLEX Systems enabling the expansion into audio and video test market focused at growing our market share in consumer electronics production test. Moved to Copenhagen, Denmark to become the integration manager in leading the integrating efforts for microLEX Systems products into the NI sales, marketing and manufacturing channels. Also responsible for new business development strategies that lead to NI's growth in the production test market for consumer and professional audio and video devices including set-top boxes, professional video distribution switches, and hearing aids.

Austin, Texas

Lead a rapidly growing team of product marketing managers who executed a business strategy resulting in over 130% growth in our PXI and Modular Instrument product lines over a 4 year period.Lead key initiatives with our international sales leadership to significantly ramp up our sales channel effectiveness in selling innovative new products taking significant market share from leading competitors. Built better direct relationships with key customers, industry leaders, and large OEMs by implementing new initiatives including customer advisory boards (CABs), test platform standardization collateral, mobile product expositions, and in-depth customer business impact case studies.Personally, recruited and developed careers of more than fifteen staff and senior product marketing managers, marketing engineers, application engineering interns.

Austin, Texas

Executed a marketing and sales strategy for our modular instrumentation product line that resulted in over 200% growth over a 3 year period. Duties included training a global sales force to effectively identify opportunities and position the product portfolio to prospective customers through the use of target customer application profiles, key product features and benefits education, detailed competitive analysis, and technical product demonstrations. Also developed and presented numerous product and technology seminars, product demonstrations, and application proof of concepts throughout the Americas, Europe, and Asia.

Austin, Texas, United States

Austin, Texas

Provided in-depth application consultation and ensured customer success in using National Instruments hardware and software including LabVIEW, CVI/LabWindows, GPIB, Data Acquisition (DAQ), and modular instrumentation products. Also managed a team of eight engineers supporting key customers and honored with the NI Team Spirit Award in 2001 for rallying our team to consistently provide support beyond our customer's expectations.