Michael Shuster Email & Phone Number

Peterborough, United Kingdom

I created Robin Road as a way for small business and organisations to better present information to their customers and contacts; that could be accessed quickly and easily wherever and whenever required. Robin Road is a one-of-a-kind platform which is kind of like an internet for apps … where we not only have the ability to create any number of apps but we also deliver them within the platform. We can be of service to professional services firms; business groups and events; grassroots sports leagues and governing bodies, organisations; etc … as well as create our own original concepts.

Peterborough, England, United Kingdom

Crown has traditionally been a box storage company but recognises the desire for companies to become digital in their information and records management operations. Dedicated to the principles of 21st Century Management and Continuous Improvement, I am responsible for operations at the Peterborough scan centre, which includes the largest public sector (health care) records digitisation programme in Europe : * managing a team of 25 employed and agency team members across two shifts, three revenue departments and four interrelated functions;* planning and adapting personnel and resources dependent upon the fast-changing needs of the business;* managing workflows and organising production inventory through required stages of delivery;* providing regular management reports, including period and forward financial forecasts, to directors and stakeholders;* constantly striving for optimum efficiency across all tasks; both in revenue generation roles and roles in support of operations;* advising directors and stakeholders of required adaptations to meet expectations through fact-based assessment, interpretation and formal presentation;* engaging with clients to provide project delivery guidance / updates as well as confidence that their needs are in the best hands;* creating an environment that encourages highest levels of employee engagement and empowerment;* actively promotes principles of diversity, equity and inclusivity throughout the team and the business;* fostering a commitment to sustainability by collecting materials that can be re-used in support of the circular economy (ie 500kg of plastic punch wallets to be re-purposed).

Sutton Bridge, Lincolnshire

Boud Minerals is a small local company providing functional, decorative and lightweight filler minerals and materials to a number of infrastructure industry sectors, including flooring, construction materials, paints & coatings and plastics.The aim of my role is to introduce and manage contemporary and traditional marketing programme, including:* development of brand* production of brand identity components* website re-build and BAU strategy* development and delivery of eCRM and audience engagement strategy, * PR and stakeholder relations; * coordination of exhibitions and industry events

Peterborough, United Kingdom

Game 6 is a marketing communications consultancy working with public and private sector clients to develop and deliver digital marketing / communications programmes for audience engagement and stakeholder relations. Also website and intranet development. We produce corporate documents such as Annual Reports, CSR and Strategy documents.I started Game 6 Marketing & Communications to provide a range of strategic development and project delivery services on an interim or retained basis. I have collaborated with board directors and senior management of local, national and global industries and organisations in both the public and private sector.

Huntingdon

The aim of my interim Digital Marketing Manager role was develop the strategy by which the Council could present and promote greater use of their website for more efficient delivery of services and develop relationships with their audience groups through digital channels. Main activities were to:* improve website design and usability;* manage proactive audience engagement through eCRM, email and social media channels;* advocate internal change communications and implement campaign strategy;* assure central digital communications governance and corporate oversight.

London, United Kingdom

Elexon is the settlement company that reconciles electricity generation and supply. The aim of my interim Head of Marketing and Communications role was to manage the communications team while the existing head of department was seconded to a strategic development project. Additional activities were to:* deliver an improved brand identity and corporate design;* manage eCRM, email marketing and proactive audience engagement;* manage the development of new corporate website.

London, United Kingdom

The aim of my interim Senior Marketing Services Manager role was to manage the digital marketing team and two marketing executives and to provide central corporate marketing support to the Retail (‘Your Stop to Shop’ campaign), Human Resources (‘A Job Worth Doing’ recruitment brand and the ‘Employee Value’ campaign) and Project Communications (Thameslink) departments. Additional activities were to:* lead corporate and departmental website re-development and audience engagement programme;*manage internal change communications programme associated with new intranet development;* lead internal clients, media relations, stakeholders and creative agencies for the delivery of multi-channel communications campaigns;* to synchronise brand and production guidelines across corporate and departmental marketing materials and to assure compliance and consistency by retained marketing agencies;* devise and deliver a stakeholder engagement strategy and extranet web facility to provide improved access to, and dissemination of, operational contingency plan information;* devise and deliver a stakeholder relations strategy and Members’ Forum website to provide improved online communication to, and sense of community for, the select group who govern the company.

King'S Lynn

I brought to SealSkinz my original concept for a sock that could be worn for football, rugby and other teamsports that is completely waterproof and breathable and would keep players’ feet dry & warm in the cold weather months and dry & cool in the warmer weather.In collaborating with SealSkinz, I prepared the TeamSock for market through Proof of Concept analysis, quantitative and qualitative research and product trials; creation of media interest and participation in television, radio and press interviews; presentation to consumers and industry at events and exhibitions; and development of launch marketing strategy.Following a successful launch in October 2008, I sold my patent holding to SealSkinz.

Peterborough

UK Trade & Investment is the UK government body responsible for representing British industry and fostering business development opportunities in overseas markets and also attracting inward investment to the UK. My involvement was mainly project-based in support of bilateral export or import trade events. Main responsibilities were to: * lead the presentation and promotion of ‘UK plc’ in strategic overseas markets;* advise senior government officials, senior industry executives and corporate stakeholders;* write, edit, design and produce print and digital marketing material;* safeguard corporate branding;* develop and deliver digital communications, eCRM and audience segmentation strategy.

Chelmsford, United Kingdom

My interim communications role with the Council was to work with the internal communications team to promote the Council’s Employee Values programme and also to work with the children’s services directorate to present and promote the government’s new safeguarding children guidelines and policies.

Ba, Marketing & Communications

Marketing And Communications