Matthew Katz Email & Phone Number

New York, Ny, Us

Piscataway, New Jersey, United States

In this current position, I steer all the company’s US licensing programs (over 250), strategic plans, and communications, identify business opportunities and growth initiatives and perform forecasting/projections to determine the business’s financial health. Collaborates with product development in creating engaging product marketing launches geared to securing licenses and generating revenue. Guides a team of four direct reports in seeking and acquiring contracts, through marketing innovation, eCommerce activities, communication, blogs, websites, and social media outreach. Continually promoted due to exemplary results.➥ Boosted revenue growth from $25M to $150M during tenure. ➥ Secured high-profile contracts with major sports leagues including NFL, Disney, Warner Brothers, Nickelodeon, and the NFL and several other high-profile athletes such as Tiger Woods and Hank Aaron. ➥ Serve as first point of contact for extensive licensing knowledge, companywide. ➥ Designed and authored requests for proposals (RPFs), gaining numerous exclusive and semi-exclusive contracts.➥ Developed forecast reports for licensors, monthly and quarterly driving strong client satisfaction ratings. ➥ Integral member in senior management meetings related to decision-making, financial goal development, strategic planning, and growth potential ideation. ➥ Oversees and contributes to all marketing programs and campaigns for influencer, social media, brand, product, and professional athlete promotional projects. ➥ Significantly grew brand awareness after launching the company DTC store through the development of several strategic marketing campaigns, increasing social media followers by over 100%. ➥ Analyzed and managed KPIs to ascertain effectiveness and met forecasted projections.

Piscataway, New Jersey, United States

In this role, I spearheaded all production efforts, companywide (and in Asia), and synchronized the production and licensing departments. Expertly maintained client satisfaction related to logistics, and quality standards. Oversaw the logistics operations team to track all production deadlines. Controlled licensing agreements and submissions, improved communication that delivered consistency in production, and increased the ability to manage orders. ➥ Leveraged expertise in top-to-bottom processes related to product development, manufacturing, marketing, licensure, and sales.➥ Collaborated with sales leadership in the development of an improved analytical tool that combined both sales and production departmental activities, providing transparency in order bookings and deadlines. ➥ Instrumental in defining partner departments' schedules, which produced on-time delivery for quality products, and consistently met and exceeded business goals. ➥ Evaluated processes established to review and define confirmation samples in a time-sensitive manner and followed up on any adjustments or corrections required by agents and/or factories. ➥ Stringently managed and enforced adherence to all company policies and procedures, with suppliers and licensors. ➥ Initiated continuous improvement strategies for factory development plans and efforts across Safety, Quality, Delivery, Inventory, and Productivity (SQDIP). ➥ Performed analysis on projections to certify allocations, prioritize approvals, and comprehend delivery precedence.

Piscataway, New Jersey, United States

In this position, I strategized crucial trends analysis on new and innovative products, leveraging extensive business expertise and product value knowledge, and served as an integral member of all product pitches, logos, market trends research, and launches. The major product that took root was ‘Logo Bandz Bracelets.’ In addition to the company’s licensed sports versions, the company secured several entertainment licenses for the first time which proved to be a huge success. ➥ Secured multiple licenses with Disney, Warner Bros., DC Comics, Mattel, and numerous other entertainment properties, driving $30M+ in additional sales over a three-six-month period during the fad. ➥ Sought and obtained new licenses for the company, 90% solo, leading to $65M in sales in one product category over a three to six-month period.➥ Acquired a new UK company because of the success of the Logo Bandz bracelets, which provided sustainable revenue, projected for the following 10 years. ➥ Collaborated on all product design and development, conducted market research, and directed all staff activities while maintaining communications with the manufacturers.➥ Traveled overseas frequently, including China, to navigate the manufacturer's product development success of new launches. ➥ Visited trade shows, including the Licensing International Expo and the Sports Licensing and Tailgate Trade Show

Piscataway, New Jersey, United States

Piscataway, New Jersey, United States