SENIOR SALES & MARKETING PROFESSIONAL, with core strengths in:~ SALES ~ SALES & STRATEGIC PLANNING ~ MARKETING & BRAND MANAGEMENT ~ PRODUCT PLANNING & PORTFOLIO MANAGEMENT ~INSTITUTIONAL SALES ~ EXPORT SALES Nearly 20 years of experience in multiple roles of Sales and Marketing across Passenger car, Commercial vehicle and Agriculture tractor industry in both domestic and international marketKey Achievements :  No.1 Market share Zone for Nissan India ; Got multiple Best Zone awards on various parameters  Achieved the highest growth 94% YOY in Volumes vis a vis other regions for NMIPL after take over from HAI, with growth in volumes from 300 units to 700+ units per month and growth is continued  Increase and sustenance of the MS from 1.6% to >2.3% in the region and highest across India  Improvement in the SSI scores from 779 to 825+ in the region  Highest Datsun Volume growth and sustenance in the markets of NE sates  Added 9 dealerships in short span of 21 months

 Product Planning o Features & Variants finalization; Bench marking with competitor’s models, CE analysis & Pricing Market Researcho Preparing objective, finalizing research plan & Data Analysis  Branding & Naming study (Models & Retail network)o Brand building strategy & naming study  Sales & Dealer Network Planningo Sales target & Product launch cadence ; Dealer Expansion plan, Thru put analysis, Dealer viability  Product Life Cycle management for all GMI products o Lead a cross functional team o Identify new market opportunities for products through segment/customer studieso Evaluate & recommend product phase outs & program execution o Planning for the Next Gen carline on same or changed platform

 Marketing, Sales & CRMo Creating long term competitive strategy for products, identify new product opportunities, recommend product changes/ enhancement and introductions.o Track competition moves and new product offerings and initiate actions to minimize and counter impact on our products. o Initiating Customer Relationship Building measureso Provide information for any tactical advertisements in overseas market for John Deere India Products Pricingo Price preparation for different models for different regions (Europe, Africa, Middle East)o Analyzing the price competitiveness with other products in the respective segments & region

o Single window to deal with manufacturers to rationalize & value propositioning of various modelso Order, Retail & Inventory trend analysiso Price formulation from FOB, finalizing LC terms with manufacturers etco Price preparation for special schemes / fleet operators

o Preparing Monthly Sales Plan, Making Targets for the regions and monthly sales promotion schemeso Budgeting for the promotion schemes and analysing the effectiveness of promo schemeso Co-ordinating with Regional offices for effective implementation of promotion schemes, Order, Retail & Inventory trend analysiso Preparing the market share. Highlighting potential weak areas in terms of sales and suggesting corrective actionso Co-ordination with Export Team for CBU import as per Sales Plan o Policy formulation for Dealer Award, Incentives and Performance Bonuso Monthly review of dealer’s sales performance Pricingo City Wise all Hyundai Models & Price formulation for CSD, DGS&D, EPCG & Embassy saleso Analyzing the price competitiveness with other products in the respective segments

 North Zone Sales o Achieving business volumes as agreed in business plans o Sales Training to sales team, dealers & sub-dealers staff Sales/service. o Conducting LWO (Local Worshop Owner Meet) & FLA (Field Level Activities) such as road shows, demos, test drives, rallies, loan , free-service check-up camps.o Formulating & implementing finance schemes in coordination with finance companies like ICICI, HDFC, CITI financials, and Cholamandlam group.o Monitoring the market requirement availability of dealer inventory