With emphasis on Storytelling as a means of communication, Storycentre specialises in developing content for enhancing digital media presence for brands.With regards to content development on digital, we undertake the following projects:Owned Media Content- Online content assets like websites, blogs, infographics, case studies, etc.- Content for social media pages- Content for brochures, PR Releases, etc.- Branded video contentPaid Media Content- Campaign… Show more With emphasis on Storytelling as a means of communication, Storycentre specialises in developing content for enhancing digital media presence for brands.With regards to content development on digital, we undertake the following projects:Owned Media Content- Online content assets like websites, blogs, infographics, case studies, etc.- Content for social media pages- Content for brochures, PR Releases, etc.- Branded video contentPaid Media Content- Campaign content like e-mailers, banners & landing pages, SEM, etc.- Paid campaign content for social media networks Show less

Stories are the centre of our universe. With the intention of providing better quality of storytelling to TV shows/Films and any avenue where storytelling is an integral part of the business, Storycentre is a story generation hub, with a team of people who, essentially are the stories they tell. Storycentre specialises in original concept development, story enrichment (story, screenplay & dialogue), script-doctoring, creative facilitation workshops for media houses and corporates and writing… Show more Stories are the centre of our universe. With the intention of providing better quality of storytelling to TV shows/Films and any avenue where storytelling is an integral part of the business, Storycentre is a story generation hub, with a team of people who, essentially are the stories they tell. Storycentre specialises in original concept development, story enrichment (story, screenplay & dialogue), script-doctoring, creative facilitation workshops for media houses and corporates and writing content for corporate communications. Show less

- Responsible for leading & guiding the in-house content team.- Digital/Social Media Content Strategy - Generating communication pegs and engaging brand communication ideas based on brand & consumer understanding.- Building organizational intelligence in content marketing and establishing relevant benchmarks.

Channel Strategy for Star One - FPC Planning & Strategy for Star One - Analysis of Channel Performance vis-a-vis competition - Qualitative Research for Channel properties - Strategic inputs to Programming, On-air Presentation & Marketing teams

Gauging the effect of Multimedia promotions on TV program launches