General Manager
Current• Operations, Marketing, and Sales Oversight: Spearheaded operational growth, aligning marketing and sales strategies with the organization’s goals, resulting in over 20% year-over-year top-line growth. Expanded the team from 13 to 25, establishing a profitable structure across counseling, leadership, and administrative roles.• Building and Securing Cash Flow: Developed secure cash flow options by introducing flexible payment plans supported by post-dated cheques, direct debits, and instalments, strengthening financial stability.• Digital Growth & Revenue Optimization: Established a digital SAT platform and secured top-quality resources, contributing to a 35% increase in Test Prep revenue. Oversaw the development of a new SEO-optimized website and implemented targeted Google and Meta Ads, achieving lean spending through strategic audience segmentation.• Stakeholder Partnerships: Forged partnerships with institutions aligned with our educational goals, such as student research, internship, and AI programs, adding value to our service offerings and expanding our market reach.• Project Management: Directed the execution of projects that enhance our offerings, such as launching a feedback mechanism to improve customer service and grievance redressal, fostering better client engagement.• Performance & Financial Monitoring: Identified operational and administrative gaps, addressing them with effective solutions. Reduced spending by 15%, reallocating funds to support strategic hires. Designed a tiered bonus structure driven by data metrics, including referral bonuses and incentives, enhancing team performance and morale.• Senior Management & Governance: Contributed financial and operational insights as part of the Senior Management Team, presenting comprehensive reports to the Board to ensure sound governance.• Cross-Department Collaboration: Promoted a collaborative environment, fostering a cohesive work culture and supporting a high-performance team dynamic.