Managing a portfolio of 6 Million (PKR) in agri-products division. Given 40% growth every month to the new business and efficiently managed distributor’s investment to boost sales and to make distributor feasible.Launched a brand ONAAJ in market, got it available at 600 shops in first quarter, established first distributor of Karachi, and developed its sales team and infrastructure. Managed Bliss Distributors and made it highest volume contributor nationally. Ensuring infrastructure and coverage plan, implementation of company policies and execution of GTM activities at distribution.Supervising primary and secondary sales, visibility drives, consumer engagement and in store activities.Reflecting on KPIs, including transparent sales operations, sales forecasting, maintenance of stock level, and daily sales vs. target achievements, numeric coverage, and feasibility of vans at distribution.Responsible for driving sales at General Trade, Key Accounts, and Wholesale channels through efficient managementDeveloped MS Excel formats to formulate monthly sales trends like SKU per bill, SKU wise contribution, drop size, productivity, and numeric and weighted coverage.Working on SnD Pro to record daily sales.Performing brain storming sessions as well as ideas sharing sessions with marketing team to share consumer feedbacks and to support brand team to adjust product as per consumer needs.

Managed portfolio of 4.5 Million (PKR) in Corporate and Retail sales. Given Rise of 30% in 6 months and maintained it successfully. Based on Leading Brands Dettol, Mortein, Veet, Harpic, Disprin, Strepsils and Durex .Managed and developed sales team of 5 Order Bookers, 2 Merchandisers and a Sales Supervisor.Responsible for primary and secondary sales target achievement with Channel wise/ category wise sales monitoring.Productivity/SKU per bill monitoring and strengthening basic fundamentals at distribution level.Strengthening trade relationship through trade marketing development.Ensuring 100% coverage, availability and visibility of RB products.Revisiting and improving route structures, infrastructural adjustments / enhancements and exploring untapped markets under distribution expansion plan.

Automated Sales operations of Key Accounts on JDE and developed SOPs to have common and smooth business operations country wide.Worked closely with the National Key Accounts Manager to prospect, pitch & close new business.Worked on JDE to maintain sales operations back end sales and maintained pay roll and target incentives of the team.Monthly target planning, sales trend analysis, sales forecasting and ensuring 100% stock availability for Key Accounts nationally.Deal on daily basis with key customers MAF Hyperstar, Metro / Makro C&C, Utility Stores Corporation (USC), Canteen Store Department (CSD) with execution of all In Store Promotional activities.Done one month project of field working in USC/CSD Stores of Karachi as a job rotationOversee existing campaigns with daily follow up on the sales targets and address client concerns.Coordination with marketing, trade marketing and supply chain to ensure smooth and proper execution of Trade Promotions.