Muhammad Hammad Raza Email & Phone Number

Presently working in Big Bird Food Pvt Ltd Pakistan as Territory Sales Officer, leading & promoting Sales Of Big Bird Food Brands & Achieving Primary & Secondary Targets, KPI'S & Growth Objectives.SKILLS SET The years of experience has contributed significantly towards my professional development. On the job as well as off the job inputs have lead to reasonably diverse skills set.TEAM MANAGEMENT ►Managed a number of team varying between 15-35 team players. Structurally teams comprising of OB,CR, Merchandisers.►Provided front line leadership with clarity in strategy & direction. ►Recruited, trained, led & motivated personnel with diverse skills & from different functions. ►Developed team players through “project Driven” approach by assigning higher level of responsibility. TRADE MARKETING ►Developed & implemented channel specific distribution, commissions & promotions.►Conceived & rolled out merchandising activities to maximize shelf share at minimum cost. ►Developed an in-store execution manual laying out a complete guideline on category management. ►Implemented Top Store, Wholesale engagement & loyalty programs. ►Incorporated tailored promotions for improved trial in areas capable of higher growth. ►Organized & conducted retailer communication programs. Key Accounts Management ►Planned and Executed HoReCa based activities. ►Developed outlet profiles to target the relevant consumer profiles for trial and brand loyalty establishment. ►Negotiated rack and space management contracts with leading outlets. ►Revamped the coverage and commissions philosophy for these outlets. SALES & DISTRIBUTION ►Successfully managed distributors on accumulated basis and have been able to grow business in all relevant markets. ►Streamlined the distribution operations in urban as well rural set up through Route Re-organization, resource optimization, Coverage and frequencies revisions.

Listed skills include Team Management, Fmcg, Distributed Team Management, Key Account Development, and 19 others.