Customer Relationships Management & Marketing Expert:1. Identify, analyze, and interpret trends or patterns in large CRM data sets to generate insight on consumer behavior2. Collaborate with brand team and data analyst or across team for preparing and set up consumer journey for direct marketing campaign 3. Develop predictive model to improve consumer engagement and retention 4. Finding insights into customers’ current usage of products, untapped opportunities and buyer personas via interviews, surveys, focus groups and sales data

1. Develop and execute an insight-driven marketing and communications strategy and plan including evaluation2. Set direction for and manage a small communications, marketing and events team including Communications Officer and Marketing & Events3. Establish good media relationships

1. Created brand activation plan2. Build and maintain a calendar of brand activation events for the team3. Analyze success of previous campaigns