Muhammad Qaiser Email & Phone Number

Dubai, United Arab Emirates

Dubai, Dubai, United Arab Emirates

United Arab Emirates

Dubai - Uae

Dubai - Uae (Formerly Known As Federal Foods Llc)

•Ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities, overseeing execution of particular brand strategies by coordinating with the cross functional teams and external vendors / Principals. •Responsible for acquiring new brands where negotiating, planning, budgeting, forecast, and marketing (ATL ,BTL) strategies are mutually discussed with the brand owners and executed as per the business… Show more •Ensuring top line sales goals and bottom line profit goals are met, by recognizing the profitability and revenue impact of all business opportunities, overseeing execution of particular brand strategies by coordinating with the cross functional teams and external vendors / Principals. •Responsible for acquiring new brands where negotiating, planning, budgeting, forecast, and marketing (ATL ,BTL) strategies are mutually discussed with the brand owners and executed as per the business plan.•Negotiated with suppliers for efficient prices and credit terms, favorable purchase/ supply terms and timely delivery of goods, Enhanced profitability across regions through effective cost control.•Formulating brand positioning exercises with a view to achieve targets and maximize profits. Incorporating strategic up-gradations and devising pricing strategies to capture virgin/competitor markets while ensuring customer loyalty.•Projecting annual divisional sales forecasts and targets to be achieved, formulating initiatives for achieving the same. Monitoring competitor initiatives and instituting counter measures. •Coordinating Annual Rebate agreements / Layout agreements for key accounts like Carrefour, Lulu, Safeer, Geant, Panda, Coops & Traditional Trade customers with the Principals.•Supervising and evaluating the activities of sales team, and training them for achieving/surpassing sales targets.•Implementing promotional and marketing ventures (exhibitions, receptions & tasting campaigns) for new and existing products.Significant Achievements:• Set the benchmark by achieving AED 100 million turnover in 2013 for the brands portfolio managed.• Re-Launched Shan Spices in UAE market increased the turnover by 300% from 2007 to 2013.• KRBL(India Gate Rice) increased the turnover by 275% from 2011 to 2013. Show less

Dubai - Uae

•Manage A&P spend and overall sales budget.•Developed sales strategies, regional sales/marketing initiatives, Recommending, implementing and monitoring appropriate brand plans. •Established key account plans with sales personnel for attaining daily, weekly and monthly sales targets to deliver highest standards of customer service whilst maintaining/improving quality standards. •Endorsed high merchandising values that reflect the company’s image by being creative, educational… Show more •Manage A&P spend and overall sales budget.•Developed sales strategies, regional sales/marketing initiatives, Recommending, implementing and monitoring appropriate brand plans. •Established key account plans with sales personnel for attaining daily, weekly and monthly sales targets to deliver highest standards of customer service whilst maintaining/improving quality standards. •Endorsed high merchandising values that reflect the company’s image by being creative, educational, inviting and expressive, developed advertising and promotional plans, oversaw merchandise placement/displays to maximize retail sales of all outlets. •Develop category management strategies to improve sales results.•Collaborate with Channel Mangers to implement promotional activities.•Analyze marketing data and take productive measures to increase sales.•Partner with the Key Account Managers to develop KA marketing tactics and business planning activities.•Develop and implement the planograms for respective categories.•Work with Key Account Managers to present category management reviews to key customers.•Conduct market reviews and develop selling strategies for assigned products.•Control pricing, placements & promotions.•Drive down tool kits to markets and ensure local implementation.Significant Achievements:• Managed Private Label Rice portfolio and increased the turnover from 5 million to 24 million from 2007 to 2010.• Launched Daawat Basmati Rice from India in 2007 in UAE & Qatar markets & increased the market share from 0% to 12% by 2011 in UAE. Show less

Dubai - Uae

•Leverage consumer/ trade/ competitor understanding to coordinate strategic plan for category, including volume, revenue, gross margin and marketing spend objectives.•Coordinate, and execute NPDs in all recommended strategic sales channels.•Define, and enforce through Sales function network optimal category product range by region/ country to maximize customer revenue, consumer off take. •Define and enforce through sales function network best consumer price bench-marking vs… Show more •Leverage consumer/ trade/ competitor understanding to coordinate strategic plan for category, including volume, revenue, gross margin and marketing spend objectives.•Coordinate, and execute NPDs in all recommended strategic sales channels.•Define, and enforce through Sales function network optimal category product range by region/ country to maximize customer revenue, consumer off take. •Define and enforce through sales function network best consumer price bench-marking vs competition to optimize price realization vs. consumer off take.•Coordinate and implement through sales function geographic expansion plans for specific products in the category.•Coordinate category performance KPIs by region/ countries, monitor ongoing achievements against KPIs and take corrective actions where needed.•Utilize relevant data within the business for category tracking, NPD analysis, price and distribution tracking and category reviews. Show less

Dubai - Uae

•Planned and implemented turnkey strategic sales / marketing campaigns to consistently chart a rising business curve for company products and handled clients like Hotels, Airline Caterings, Royal Palaces, QSRs, Restaurants, Processing companies & Key wholesale customers. •Analyzed and capitalized on evolving market trends, networked extensively among target clientele to enhance company’s product portfolio penetration. •Provided superior client service and ensured complete customer… Show more •Planned and implemented turnkey strategic sales / marketing campaigns to consistently chart a rising business curve for company products and handled clients like Hotels, Airline Caterings, Royal Palaces, QSRs, Restaurants, Processing companies & Key wholesale customers. •Analyzed and capitalized on evolving market trends, networked extensively among target clientele to enhance company’s product portfolio penetration. •Provided superior client service and ensured complete customer satisfaction by ascertaining all delivery deadlines and commitments to customers are met. •Organized weekly sales/market analysis reports and MIS to enable development of sales plans. Show less

Dubai - Uae

•Implement and execute all sales objectives and action plans to reach and exceed targets set. •Drive Productivity initiative across Traditional Trade Sales channel, Identify productivity opportunities through synergies, which will help driving efficiencies, enhancing productivity and leveraging.•Collect customer feedback, market research & competitors' activities and report to the management.•Ensure proper implementation of sales campaigns / promotional activities. •Tracking and… Show more •Implement and execute all sales objectives and action plans to reach and exceed targets set. •Drive Productivity initiative across Traditional Trade Sales channel, Identify productivity opportunities through synergies, which will help driving efficiencies, enhancing productivity and leveraging.•Collect customer feedback, market research & competitors' activities and report to the management.•Ensure proper implementation of sales campaigns / promotional activities. •Tracking and providing regular updates to necessary stakeholders.•High focus on customer satisfaction and solution oriented approach. Show less