• Instilling a marketing led ethos throughout the business• Researching and reporting on external opportunities• Understanding current and potential customers• Managing the customer journey (customer relationship management)• Developing the marketing strategy and plan• Management of the marketing mix• Managing agencies• Measuring success• Managing budgets• Ensuring timely delivery• Developing guidelines• Making customer focused decisions

Identified the essential ‘people skills’ required to complement existing technical expertiseIdentified the key skills requirements of area managementLearnt a number of techniques to use in the important areas of: Communication Assertiveness Problem-solving Performance management Time management Developed their leadership understanding in order to be able to motivate and develop a ‘winning area team’Learnt how to manage at a distance more effectively: Planning and organising Setting objectives Management by objectives Creative thinking Participated in a number of manager development exercises that can be used effectively in the workplaceStarted an analysis of their current situation and started formulating a written action plan in the key areas of: Customer service Team development Financial management Business developmentAudience