Digital Marketing Executive
CurrentKTRIAN is a leading trusted offshore RPO service provider for staffing firms based in the United States, Canada, and Europe.•Responsibilities•Developed and executed digital marketing campaigns across platforms like social media, search engines (SEO/SEM), and email marketing to enhance brand awareness and lead generation.•Managed social media strategy and scheduling using tools such as Buffer and Agorapulse, ensuring consistent and impactful content delivery across Instagram, LinkedIn, and Facebook.•Created and designed engaging visuals for social media and marketing materials using tools like Canva and Adobe Express, enhancing brand identity and audience engagement.•Conducted keyword research using tools like Google Ads, Ubersuggest, and SEMrush to optimize content for SEO and paid advertising campaigns.•Optimized blogs using advanced tools like Neuronwriter, MarketMuse, SurferSEO, and Contentpace, boosting website rankings and organic traffic.•Ran and optimized paid ad campaigns (Google Ads, Facebook Ads) to drive targeted traffic and conversions while staying within budget constraints.•Leveraged SEO tools like Ahrefs, Moz, SEMrush, and free backlink checkers for off-page SEO, improving website authority and search engine rankings.•Monitored and analyzed website performance using Google Search Console and Google Analytics, delivering insights and recommendations for continuous improvement.•Conducted competitor analysis and market research, staying ahead of industry trends and optimizing digital strategies for better results.