Murat Yağcı

Murat Yağcı Email and Phone Number

Entrepreneur @
Murat Yağcı's Location
Istanbul, Istanbul, Türkiye, Turkey
Murat Yağcı's Contact Details

Murat Yağcı personal email

n/a
About Murat Yağcı

Senior Marketing Executive with 20+ years of management experience Experienced at business development, developing and executing brand communication plans, marketing communications strategies and brand positioningAreas of Expertise:Marketing PlansBusiness DevelopmentMarketing CommunicationsCorporate CommunicationsPublic RelationsSocial Responsibility ProjectsDigital MarketingSocial MediaAdvertising StrategiesMedia PlanningMarket ResearchesNew Product LaunchesEvent ManagementSponsorship ActivitiesThird Party / People ManagementBudget Management

Murat Yağcı's Current Company Details
Self-employed

Self-Employed

Entrepreneur
Murat Yağcı Work Experience Details
  • Self-Employed
    Entrepreneur
    Self-Employed Jan 2021 - Present
  • Cengiz Holding
    Chief Marketing Officer
    Cengiz Holding May 2014 - Dec 2020
    -
    Responsible for PR, media relations, crisis communication, storytelling, leader/corporate communications, digital marketing, advertising, NGO and Government relations, sponsorship and events.
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  • Microsoft
    Xbox Category Marketing Director
    Microsoft Jul 2013 - Nov 2013
    • Worked on Xbox brand positioning, business development, P&L and pricing. • Developed marketing and sales strategies for Microsoft Xbox Business (Console, Services, Accessories and Games). • Developed ATL/BTL, in-store and digital marketing campaigns.
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  • Digiturk
    Corporate Communications Director
    Digiturk Feb 2012 - Jun 2013
    • Launched various ATL/BTL and digital marketing campaigns in line with the strategy • Implemented social media/digital PR strategy to increase brand reach and engagement • Was responsible for PR, media relations, crisis communication, storytelling, leader/corporate communications, NGO relations, sponsorship and events.
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  • Microsoft
    Corporate Communications Director
    Microsoft Dec 2009 - Feb 2012
    • Managed Microsoft’s and all sub-brands PR efforts, media relations, issue management, crisis communications, CSR, leadership communication, press events and sponsorships• Launched digital PR strategy and Microsoft Turkey’s online presence in social media such as Blog, Twitter and Facebook etc.• Was responsible from management & allocation of PR budget• Managed PR and digital agencies
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  • Microsoft
    Marketing Communications Manager
    Microsoft Aug 2002 - Dec 2009
    • Responsible for all marketing communications and PR efforts• Created ATL and BTL advertising campaigns across all mediums• Managed PR, media relations, issue management, crisis communications, CSR, leader communication, corporate events and sponsorships• Was responsible from management & allocation of marketing budget• Managed marketing communications & PR team and vendor ecosystem
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  • Siemens
    Marketing Communications Specialist
    Siemens Jan 2000 - Aug 2002
    Planned media relations, corporate events, sponsorships and other PR activities regarding to SBS’s strategic communication plan
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Murat Yağcı Skills

Corporate Communications Marketing Communications Digital Marketing Public Relations Integrated Marketing Social Media Marketing Brand Management Media Relations Business Strategy Strategy Social Media Marketing Strategy Marketing Advertising Sponsorship Market Research Marketing Management Management Business Development Budgets B2b Marketing Event Management Advertising Management Social Networking Internal Communications Vendor Management People Management Budget Management Relationship Marketing Product Marketing Online Marketing Online Advertising Strategic Communications Project Management Team Management Product Management Media Planning Digital Media Digital Strategy Competitive Analysis Mobile Marketing Strategic Planning Blogging Press Releases Mobile Devices

Murat Yağcı Education Details

Frequently Asked Questions about Murat Yağcı

What company does Murat Yağcı work for?

Murat Yağcı works for Self-Employed

What is Murat Yağcı's role at the current company?

Murat Yağcı's current role is Entrepreneur.

What is Murat Yağcı's email address?

Murat Yağcı's email address is mu****@****oft.com

What schools did Murat Yağcı attend?

Murat Yağcı attended Yeditepe University, American University, Marmara University.

What are some of Murat Yağcı's interests?

Murat Yağcı has interest in Photography, Riding Motorbike, Sailing.

What skills is Murat Yağcı known for?

Murat Yağcı has skills like Corporate Communications, Marketing Communications, Digital Marketing, Public Relations, Integrated Marketing, Social Media Marketing, Brand Management, Media Relations, Business Strategy, Strategy, Social Media, Marketing Strategy.

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