Member of Nielen Turkey Country Management TeamLeading Intelligent Analytics business across Eastern Europe countries and Turkey. Helping manufacturers and retailers’ sales and marketing strategies for profitable growth with Assortment & Shelf Optimization, Price & Promo Strategies and Route to Market including distribution, direct-indirect sales, micro targeting, segmentation and forecasting

- Helping manufacturers launch successful innovations faster, more effectively and more consistently using the right analytical tools and support - Pipeline Prioritization (Idea Screening), Concept Optimization, Concept Screening & Forecasting, Product Testing, Package Design Testing, Quick Predict and Pricing&Portfolio Optimization

- Delivering consulting services to support clients' business planning and execution to maximize return on investment with the help of predictive analysis and IT tools- Managing multinational projects related with Media ROI Optimization, Trade ROI Optimization, Strategic Pricing, Distribution, and Promotion Efficiency- Leadership of the entire Analytical Consultancy portfolio from tactical solutions of Nielsen to the strategic P&L optimization tools- Leading the team of Consultancy Team Managers and the Sr. Consultants- Focusing on sustainable growth of the business with continious double digit % growth during consecutive 10 quarters in 2015-2016-2017

-Leading the analytical consultancy team with 4 analytical sr. consultants and providing business consulting services to clients-Business development for Marketing ROI, Revenue Management, Price Elasticity, Promo Effectiveness and Distribution Optimization practice areas-Expertise on marketing ROI, price&promo optimization, segmentation and distribution optimization- Helping c-suite professionals of Sales and Marketing teams of CPG and non-CPG clients by helping them to set the best working Marketing Media Tools, Promotion Strategies and the correct Price Positioning by identifying the optimal price discount levels and execution mechanics

-Being a part of the Analytic consulting team to provide strategic marketing insights to the clients.-Project Management and Consultancy for local and multinational clients within FMCG categories- Participation and being a part of the project teams to manage global/regional projects-Creating action oriented Price strategy, promotion optimization, product / portfolio mix and marketing mix management solutions for CPG and non-CPG clients

- Data management with full ranges of analytic consulting services.- Data transformation into strategic insights and tactical recommendations.- Given insights are driven from the advanced analyses of the actual store level sales data.

Working in marketing department, reporting directly to Chief Marketing Officer of the group companies.