Murat Yıldırım Email & Phone Number

İstanbul, İstanbul, Tr

Istanbul, Turkey

Member of Nielen Turkey Country Management TeamLeading Intelligent Analytics business across Eastern Europe countries and Turkey. Helping manufacturers and retailers’ sales and marketing strategies for profitable growth with Assortment & Shelf Optimization, Price & Promo Strategies and Route to Market including distribution, direct-indirect sales, micro targeting, segmentation and forecasting

- Helping manufacturers launch successful innovations faster, more effectively and more consistently using the right analytical tools and support - Pipeline Prioritization (Idea Screening), Concept Optimization, Concept Screening & Forecasting, Product Testing, Package Design Testing, Quick Predict and Pricing&Portfolio Optimization

Istanbul, Turkey

- Delivering consulting services to support clients' business planning and execution to maximize return on investment with the help of predictive analysis and IT tools- Managing multinational projects related with Media ROI Optimization, Trade ROI Optimization, Strategic Pricing, Distribution, and Promotion Efficiency- Leadership of the entire Analytical Consultancy portfolio from tactical solutions of Nielsen to the strategic P&L optimization tools- Leading the team of Consultancy Team Managers and the Sr. Consultants- Focusing on sustainable growth of the business with continious double digit % growth during consecutive 10 quarters in 2015-2016-2017

Istanbul, Turkey

-Leading the analytical consultancy team with 4 analytical sr. consultants and providing business consulting services to clients-Business development for Marketing ROI, Revenue Management, Price Elasticity, Promo Effectiveness and Distribution Optimization practice areas-Expertise on marketing ROI, price&promo optimization, segmentation and distribution optimization- Helping c-suite professionals of Sales and Marketing teams of CPG and non-CPG clients by helping them to set the best working Marketing Media Tools, Promotion Strategies and the correct Price Positioning by identifying the optimal price discount levels and execution mechanics

Istanbul, Turkey

-Being a part of the Analytic consulting team to provide strategic marketing insights to the clients.-Project Management and Consultancy for local and multinational clients within FMCG categories- Participation and being a part of the project teams to manage global/regional projects-Creating action oriented Price strategy, promotion optimization, product / portfolio mix and marketing mix management solutions for CPG and non-CPG clients

Istanbul, Turkey

- Data management with full ranges of analytic consulting services.- Data transformation into strategic insights and tactical recommendations.- Given insights are driven from the advanced analyses of the actual store level sales data.

Istanbul, Turkey

Working in marketing department, reporting directly to Chief Marketing Officer of the group companies.