Murilo Basso Email & Phone Number

State Of Paraná, Brazil

Responsible for developing and implementing personalized communication strategies for the president of Atento in Brazil and the VP of Human Resources in Brazil. I seek to strengthen the image and reputation of these leaders, through the creation of relevant content for each one, helping to position them as references in their respective segments.I coordinate the development of articles, posts and other strategic communication materials, aligned with each executive’s individual objectives and Atento's identity. Additionally, I conduct activities to increase the visibility of the company and its leaders, in order to consolidate and expand the value of the Atento brand.

Curitiba, Paraná, Brazil

I am in charge of strategic communication consultancy for Ibema's main executives. I develop and implement personalized communication strategies for the company's CEO and Commercial Director, aiming to establish its presence and influence in the market. I manage the executives' professional social media profiles, with a special focus on LinkedIn, creating relevant content to strengthen their image and reputation. I coordinate the production of articles, posts, and other materials for strategic communication, aligned with the individual objectives of each executive and Ibema's identity. Additionally, I conduct public relations initiatives, seeking to increase the visibility of the company and its leaders in the main media outlets, and I am in charge of analyzing performance metrics to evaluate the impact of communication initiatives and producing reports to demonstrate the results achieved.

São Paulo, Brazil

Responsible for strengthening the image of four key executives of the company, on social media and in the press at large, as well as promoting the brand as an influential player in the fashion and textile sector focused on the lower middle class.Other activities:- Development of positioning strategies for professionals as references in their respective fields.- Development of strategic content, such as articles, posts, and exclusive materials.- Coordination of social media management, with emphasis on LinkedIn, ensuring that their digital presences reflect their knowledge, vision, and contributions to the market.

Curitiba, Paraná, Brazil

I oversee customized communication initiatives for the university’s rectory leaders, developing and implementing customized communication strategies aimed to establish their presence and influence in their academic and professional community. I manage their professional social media pages, focusing specifically on LinkedIn, creating relevant content to strengthen their image and reputation as opinion leaders in their respective segments. Additionally, I collaborate in producing articles and other strategic communication materials aligned to each leader’s individual goals as well as PUCPR’s identity.

Curitiba, Paraná, Brazil

Working directly with the CEO, I am responsible for the strategic management of the executive's social networks, with a special focus on LinkedIn and Public Relations actions to promote his brand and expand his influence.Other activities:- Elaboration and execution of personalized communication campaigns, aiming to consolidate the CEO's reputation as a specialist in his area of expertise, increasing his visibility and that of the company.- Development of exclusive content, such as articles, interviews, e-books, and books to spread relevant knowledge and establish Ora as a reference in the market.- Support to the CEO of Prospect, Ora's partner company, assisting him with communication and public relations strategies to promote collaboration between the two companies.- Coordination of public relations actions to maximize the exposure of Ora and Prospect, strengthening their presence in the market.- Active monitoring of social networks, as well as constant analysis of performance metrics, using data to guide communication strategies and continuously improve results.

Ibirama, Santa Catarina, Brazil

As Partner and Planning Director at Forest Digital, an agency specializing in developing the most complete digital platform for business and news in the forestry sector, I lead a team of professionals dedicated to boosting the forestry industry through our clients’ digital brands.I am co-responsible for offering a complete range of solutions: digital marketing actions to promote products and services on various online platforms, consultancy for the digital transformation of companies in the sector, and mentoring for the forestry community.Other activities:- Strategic planning with in-depth market analysis;- Identification of customer needs and objectives and creation of personalized strategies to achieve better results;- Development of relevant content to attract the target audience and establish brand authority.Main clients:Alca Máquinas, Bachiega, Biesse, Biomata Gestão Florestal, Bruno Industrial, Combate Serviços Florestais, DRV Comércio de Ferramentas, Duplaquímica, Emex Brasil, Envimat, Florestal Gateados, H Fort Equipamentos Florestais, J Bruber Manutenção Hidraúlica, Komatsu, Logamax, Mallon Veículos, Mirex Iscas Formicidas, Quadco, Rocco Florestal, Satel Safar Terraplanagem, and TMO Forest.

At Folks.la, I develop and implement communication strategies for the company and its top leaders, creating relevant content aimed at strengthening their image and reputation. I am responsible for developing articles and materials promoting Folks.la’s vision and values and its leaders. Additionally, I coordinate the development of articles, posts, and other materials aligned to each executive’s individual goals and Folks.la’s identity, in addition to developing performance metrics to evaluate the impact of our communication initiatives.

Belo Horizonte, Minas Gerais, Brazil

Responsible for managing social networks (LinkedIn) for the CEO, CMO, and COO of Loovi. Creation and execution of personalized communication campaigns for each executive, aiming to position them as references in their segments. Development of strategic content, including articles, posts and other relevant materials for each executive. Coordination of public relations actions to increase the exposure of the company and executives in the media, increasing their presence in the market. Analysis of performance metrics and preparation of reports to show the impact of communication and public relations activities.

Curitiba, Brazil

Research Analyst for projects commissioned by Euromonitor for its national and international clients. Main activities include conducting trade interviews and desk and field research as a support to understand the market and provide additional information.

Curitiba, Brazil

Production and execution of guidelines and reportings published in numerous medias: Billboard Brasil, Contigo!, Helena, Placar, Superinteressante and VIP magazines; websites of the magazines Capricho, Veja, and Vice; Candido, Estadão and Gazeta do Povo newspapers; and The Brazilian Report, GloboEsporte, G1, Impedimento and LABS websites.

São Paulo, São Paulo, Brazil

I was responsible for strategic communication consultancy for directors Eduardo Gomes and Rafaela França, founders of Lean Governance, a Board Academy program, with the goal of repositioning their social media presence, developing and executing personalized strategies to consolidate the partners as opinion leaders in their sector and promote their vision and market position.I was also responsible for creating and sending periodic newsletters, as well as producing videos and other multimedia content that highlighted the main characteristics of executives, always guided by the analysis of performance metrics to evaluate the effectiveness of communication and developing reports to demonstrate the impact achieved.

Curitiba, Paraná, Brazil

Expertise in planning and content strategy for all customers who had demands in this segment.Leader of the team responsible for developing and executing content planning for clients, ensuring the quality and relevance of publications according to the goals and objectives of each one, including the production of books, magazines and other materials, as well as content management on social media networks, especially on LinkedIn, for executives from different companies.Other activities:- Responsible for developing a prospecting plan, contributing to the acquisition of new customers and the expansion of the company's portfolio.- Close collaboration with customers to understand their needs and goals, creating customized strategies that boost brand visibility and reputation.- Workflow management, ensuring punctual delivery of projects and meeting established deadlines. Acting in planning and content strategy for all clients who had demands in this segment.Main clients:Alegra, Arauco, Compagas, CTM Investimentos, Diligent, Grupo Ambiensys, Ibema, Ligga Telecom, Mili, Nissei, PUCPR, The Coffee e Vapza.

Curitiba, Brazil

In charge of planning communications for PUCPR, the biggest private University in Parana. Some activities include organizing a data base of contacts and sources, campaigns and activities for the university's 60th anniversary, establishing partnerships with the third sector and public institutions, approaching the university and the community.Other activities:- Arranging, conducting and participating in public relations programs that maintain ongoing contact between organization representatives and the public;- Assisting the chancellor/directors in strategic communications, with an emphasis on media relations;- Creating opportunities for placement of press releases to keep the presence of PUCPR constantly - Maintaining an ongoing interface with PUCPR to elicit news;- Monitoring media coverage and complying with media queries for information.(via V3COM)

Sao Paulo, Brazi

Strategic management of social networks, focusing on the company's CEO's LinkedIn. Development and implementation of communication campaigns to increase the visibility of the company's main executive, as a way to promote their image. Development of relevant content aligned with the company's identity to build a solid and authentic digital brand. Provision of public relations support, working together with the team to promote events, press releases and strategic partnership opportunities.

Curitiba, Brazil

In charge of planning communications. Research development and designing studies, guides and handbooks about building good practices in corporate governance for companies and investors.

I follow the main doings on federal Congress and Senate, and I write reports and stories on International Affairs, Public Policies and Human Rights. Also I conduct interviews with government officers, governors, senators, congressmen, mayors and researchers.

Curitiba, Brazil

Planning, production and execution of guidelines and reportings for the football website Pick Six (www.picksix.com.br).

Curitiba, Brazil

Planning, production and execution of guidelines and reportings for the Education and Ideas section of the Gazeta do Povo newspaper.

Curitiba, Brazil

Planning, production and execution of guidelines and reportings published in the magazines Biomais, Celulose & Papel and Referência Industrial.

São Paulo, Brazil

Production and execution of reportings (articles, audio and photos) for the Contigo! magazine plataforms.

São Paulo, Brazil

Production and execution of reportings (articles, audio and video) for the Rolling Stone Brasil platforms.

Curitiba, Brazil

Employee of the Municipal Secretary of Supply (SMAB) - role of Division Manager; management of the work teams according to norms established by the city hall; preparation and presentation of reports regarding the performance of the division and other correlated activities.

Curitiba, Brazil

Production and execution of reportings (articles and photos) of the state elections at Parana for UOL platforms.

Master'S Degree, Public Policies And Human Rights

Competition and cooperation: sports in International Relations as a factor to promote human rights policies Analysis of the relationship.

Bachelor'S Degree, Business

Unfinished | Completed courses: Accounting Statements Business Behavior Lab Business Management Calculus Applied to Business Careers Lab.

Graduate'S Degree, International Affairs And Diplomacy

Competition and cooperation: sports in International Affairs Analysis of the relationship between sports and International Affairs.

Graduate'S Degree, Public Policies And Social Development

Social Mobilization for Human Rights: New Configurations in Brazil and in the World Analysis of the influence of new social structures.

Graduate'S Degree, Philosophy And Human Rights

Human Rights and Multiculturalism: the relationship between universality and multiculturalism in the contemporary conception of Human.

Graduate'S Degree, Education And Cultural Studies

Constitution Factors of Contemporary Schools Analysis of the factors that constitute contemporary schools and the new pedagogical factors.

Bachelor'S Degree, Journalism

Digital Journalism: Paranaguá's regional reality on internet pages Study of the insertion of the municipality of Paranaguá in Digital.