Successfully drove a 10% month-on-month growth on the collection pages through strategic optimization, specifically focusing on non-branded query clicks in the first six months.Implemented and refined SEO strategies to enhance the visibility and performance of the SQUATWOLF website.Oversaw on-page, off-page, and technical SEO aspects to ensure a holistic approach to optimization.Conducted thorough competitor analysis to identify opportunities and refine strategies for maintaining a competitive edge.Implemented strategies to optimize click-through rates, ensuring that organic traffic was not only increased but also engaged effectively.Provided weekly reports to upper management, collaborated with the broader team for campaign alignment, and worked closely with the development team for technical SEO enhancements.Led and managed both the SEO and content teams, ensuring seamless collaboration and effective execution of content marketing strategies.Developed and implemented content marketing strategies, including the creation of content calendars based on extensive keyword research.Conducted regular audits and analyzed data and reports to identify areas for improvement and implemented necessary changes.

Led the digital marketing team in achieving targets & fulfilling OKRs.Collaborated with 10+ sales regional managers worldwide to aid in lead generation & nurturing.Strategised digital marketing campaigns, including web, SEO, email, social media & more to increase generated leadsDeveloped content marketing strategies to increase traffic & conversions.Helped manage development & optimisation of the websites for new internal projects & initiatives.Helped grow B2B review channels like G2 by initiating review generation campaigns & maintaining a rating above 4.5 .Collaborated with internal teams to create landing pages, optimise user experience & measure conversion tests.Planned, executed & managed Linkedin Paid Campaigns for Lead Generation & Brand Awareness.Analysed and reported on the performance of all digital marketing campaigns to the upper management.Monitored & Analysed data from Hubspot Marketing hub for Email Campaigns, Landing pages & Leads.

Managed the digital marketing team & assigned / reviewed tasks.Collaborated with 10+ sales regional managers worldwide to aid in lead generation & nurturing.Planned digital marketing campaigns, including web, SEO, email, social media & more to increase generated leads by 30%Helped grow B2B review channels like G2 by initiating review generation campaigns & maintaining a rating above 4.5 .Collaborated with internal teams to create landing pages, optimise user experience & measure conversion tests.Planned, executed & managed Linkedin Paid Campaigns for Lead Generation & Brand Awareness.Analysed and reported on the performance of all digital marketing campaigns to the upper management.Monitored & Analysed data from Hubspot Marketing hub for Email Campaigns, Landing pages & Leads.

Helped managing all the organic marketing campaigns, content calendar & distribution.Helped revamp the website completely to improve UX, SEO structure & Website health.Performed technical website audits and collaborated with the developer to fix issues & increase the health score to 99/100.Generated SEO strategies & helped with link building, keyword research & PR activities to increase keyword spread by 400%.Generated weekly & monthly reports & presented to upper management.Presented new marketing initiatives to all regional sales general managers including email campaigns, B2B review channels, & more.

Performed off-page and on-page SEO for affiliate review sites & ranked more than 60 assigned keywords in top 5.Monitored Google Analytics, Search console for generating reports and analysing trends to improve the organic efforts.Regularly built links through Email Outreach, Haro & generated the most links in the department.Managed social media handles of the website. Ran technical site audits from GSC & helped fix technical errors.

Since 2016, I've been working part-time as a freelance content writer. I specialize in crafting YouTube scripts, product descriptions, taglines, slogans, and blog posts. Additionally, I've contributed to graphic design projects such as logo and banner design. I'm passionate about storytelling and creating visually appealing designs that engage audiences.

Worked on integrating 2-3 modules in an android app based on Xamarin C#