Marlene Verissimo Email & Phone Number

• Instrumental in the redesign, re-platform and launch of the Reliance Home Comfort website including collecting business & technical requirements and collaborating with internal stakeholders and external agencies to create user centered designs and localized content for an optimized user experience across all digital platforms while focusing on mobile first responsive web designs• Established strong working relationships with cross functional areas and other lines of business to influence decisions, lead and maintain seamless omni-channel experiences including the management of SEO and SEM • Work closely with marketing team to drive profitable customer behavior through the creation of digital campaigns and regular website updates focused on improved customer experience to increase lead generation driving conversion rates up YoY across all major regions and leading to an overall conversion rate increase of 57% YoY• Lead development & implementation of digital marketing strategy including executing on SEO, content and conversion rate optimization efforts • Monitor analytics and reporting dashboards, defining key performance indicators and making continuous improvements to drive progress towards each critical metric for site performance, social engagement • Lead and manage digital teams and agency partners to enhance user experience across all devices and implement technologies to improve customer experience, customer satisfaction and business value generated • Measure and report on SEO performance, identifying key trends and marketing opportunities while keeping executive team abreast of current and upcoming digital improvements to the site through monthly team presentations • Responsible to ensure compliance with all applicable legal and best practice standards

• Oversee all aspects of B2B & B2C digital marketing across numerous consumer brands from e-commerce management, sales analytics and reporting to content strategy development for social, SEO & SEM; mobile first ad designs; search and omni-channel marketing touch points • Worked with digital marketing team on all aspects of launch for three bilingual e-commerce enabled consumer facing sites, including user centric design, content development, mobile first integration and testing • Lead digital team and agency partner in the implementation, management and analysis of bilingual email marketing programs across multiple sites (corck-pot.ca / foodsaver.ca / oster.ca)• Lead implementation of AIR MILES® Reward Miles as well as Canadian affiliates programs from program design and promotion development to QA and UA testing as well as ongoing program execution and management on top retail sites (crock-pot.ca / foodsaver.ca / oster.ca / sunbeam.ca / margaritavillecargo.ca)• Manage digital teams and external resources & agencies to implement ratings and reviews technology as well as drive review additions to various brand sites & leverage content across retailer sites (B2B)• Worked with marketing and sales teams to drive growth of direct and retail e-commerce business across multiple online platforms, including Costco, eBay, Amazon, Shop.ca, Staples, Home Depot, Walmart by creating enhanced online content including optimized product descriptions, keyword rich landing page content and detailed product breakouts• Assist marketing to produce high quality copy for print ads, brochures and packaging for a seamless omni-channel experience

• Perform competitive analysis and develop marketing strategy including defining all KPIs, setting up analytics and reporting dashboards• Develop marketing collateral including ‘Use and Care’, ‘How-to’ and ‘Warranty’ materials to be used across various channels• Create a product launch plan, working with suppliers to develop product displays & collateral• Develop B2C and B2B social media strategy and content calendar for social media participation along with 18 months of search engine optimized content for social and the corporate website• Management of the merchandising team, developing display designs, managing the production schedule and prioritizing projects while also managing the materials and components to develop the displays

Markham, On

• Define business requirements for Canadian website• Determine information architecture and layout, develop wireframe, and lead agency partner on the development of the Canadian on-line shop / website• Lead all aspects of ecommerce project; working with cross functional teams to ensure seamless customer experience as it relates to customer service, product information, pricing, inventory and fulfillment• Set up and monitor all analytics dashboards defining key performance indicators and develop regular reporting for marketing & sales teams as well as global executives • Manage the customer (B2B) and consumer (B2C) communication pieces for all Brands in corporate portfolio• Oversee & work with PR agency to develop media communications and leverage media opportunities• Work with cross functional teams to create all communication pieces including brochures, catalogues, videos, price lists, consumer & customer advertising, etc.• Copy writing for online, packaging, advertising and print materials• Develop / manage / replenish merchandising materials including fixtures and all print collateral• Develop a standard of merchandising excellence that mirrors corporate expectations to be implemented in ZWILLING shops• Develop planograms based on retailer product assortments and fixture versatility to ensure best product positioning and premium brand exposure• Work with creative team and third party on all photography needs• Manage marketing budget

Plan and execute media relations and marketing communications projects & events. Manage Cuisinart & Waring websites + development & implementation of all online marketing programs including: Redesign of Cuisinart.ca, Search Engine Optimization (SEO), Search Engine Marketing (SEM), contests, e-newsletters and researching and producing content for the Cuisinart.ca website. Instrumental in addition of e-commerce to Cuisinart.ca website Create and distribute sales support materials including: trade, POS & consumer brochuresNegotiate and purchase all print advertising – work with agency to purchase TV adsPlan and manage marketing budget including spending Perform market research including NPD analysisDevelop & execute marketing communications strategies for Cuisinart & Waring Pro.

Responsible for:Writing, editing and proofreading Enbridge's bi-weekly electronic internal newsletter. Researching materials and interviewing field experts for article content. Researching, collecting and writing content for multiple articles featured in a commemorative employee communication piece distributed at an event to commemorate Enbridge's 160th anniversary. Assisting with all aspects of internal communications from proofreading letters from the president to aiding with event logistics for 160th anniversary event. Working on additional internal projects and assignments as required.

This was a summer student position as research assistant to the director of strategic initiatives for CIBC Insurance. I took on a variety of tasks including updating regulatory information, creating and managing an insurance industry database and researching and developing sales tools.

Conferencing Migration Project(Sprint Canada / Rogers Communications)

Certificate, Digital Leadership & Innovation Course

This course helped to cultivate my ability to apply design thinking methodology and understand how it is used to identify and execute.

Seminar, Seo And Cro Strategies For Marketers

Mba Essentials Online, Business

Program Areas of Focus: • Marketing • Leadership • Sustainability & Innovation • Strategy • Data for Marketers • International Business •.

Certificate, Seo + Sem + Digital Analytics

The SEO/SEM & Analytics course provided hands-on digital knowledge of advanced Search Engine Marketing and analytics skills; focusing.

Content Marketing Seminar

1 day workshop covering: • importance of content marketing for web - sites, blogs, social, etc. • best practices for content creation •.

Certificate, Google Analytics Platform Principles

Dived into the world of Google Analytics to understand how the components of the platform work together to collect and organize business.

Google Ninja Badge, Google Programs

Online course provided through canvas NETWORK from MyTechHigh.com focused on the main programs provided by Google, including email.

Digital Marketing Certificate

Honours Post Graduate Certificate, Corporate Communications And Public Relations

Honours Ba, Interdisciplinary Double Major: Communication Studies & Sociology

Activities and Societies: Associate of the York University Public Relations, Communication Studies Student Association (CSSA)

Social Media Seminar

Digital Day 2010 - Navigating The Digital Labyrinth