Mark B. Email & Phone Number

Marketing leader driving shopper marketing and eCommerce strategy for all Kellanova brands sold at Albertsons/Safeway.

Marketing leader driving shopper marketing and eCommerce strategy for all Kellogg brands sold at Albertsons/Safeway.

Supported Kellogg Portable Wholesome Snacks, Frozen Breakfast, and Hispanic Cereal brand sales and distribution at Walmart.

Brand marketing, innovation and P&L responsibilities for the Eggo brand in the US Frozen Breakfast business.

Brand marketing intern on the Pop-Tarts brand.

Greater Memphis Area

• Led the integration process of three acquired companies to State Systems Inc. marketing plan while maintaining company’s established customer base. • Managed PR and Digital Media vendors to increase lead generation, growing annual revenue and increasing customer base.• Developed and edited written content to improve brand awareness while achieving a 5:1 return on marketing campaign investment.• Overhauled company’s internal communications by developing a quarterly, internal… Show more • Led the integration process of three acquired companies to State Systems Inc. marketing plan while maintaining company’s established customer base. • Managed PR and Digital Media vendors to increase lead generation, growing annual revenue and increasing customer base.• Developed and edited written content to improve brand awareness while achieving a 5:1 return on marketing campaign investment.• Overhauled company’s internal communications by developing a quarterly, internal newsletter for all SSI employees and supervised the development of an email-integrated company intranet site to improve jobsite efficiency by providing instant access to company files and customer information to over 120 field technicians. Show less

• Worked with high school instructors and University Professors to ensure efficiency for BYU Independent Study communications. • Evaluated prospective employees and trained new employees in responsibilities and company processes.• Provided technical training and assistance to BYU Independent Study course instructors.

• Translated Spanish research material to English for department head. • Evaluated relevance of research materials in order to only provide relevant information to professor.

Washington D.C. Metro Area

• Translated letters, press releases and other official documents for the embassy.• Managed contact databases and website events weekly.• Assisted with justification of the Cultural Office’s budget by compiling descriptions and results of the various events they organized throughout 2014.• Garnered press coverage for events by reaching out to 100+ media representatives.

Weihai, Shandong, China

• Created and implemented lesson plans for 50+ first and second grade students. • Improved students’ ability to speak and understand spoken English.• Arranged travel plans and accommodations for groups of 8-12 teachers.