Mark B. Email & Phone Number

Marketing leader driving shopper marketing and eCommerce strategy for all Kellanova brands sold at Albertsons/Safeway.

Marketing leader driving shopper marketing and eCommerce strategy for all Kellogg brands sold at Albertsons/Safeway.

Supported Kellogg Portable Wholesome Snacks, Frozen Breakfast, and Hispanic Cereal brand sales and distribution at Walmart.

Brand marketing, innovation and P&L responsibilities for the Eggo brand in the US Frozen Breakfast business.

Brand marketing intern on the Pop-Tarts brand.

Greater Memphis Area

• Led the integration process of three acquired companies to State Systems Inc. marketing plan while maintaining company’s established customer base.
• Managed PR and Digital Media vendors to increase lead generation, growing annual revenue and increasing customer base.
• Developed and edited written content to improve brand awareness while achieving a 5:1 return on marketing campaign investment.
• Overhauled company’s internal communications by developing a quarterly, internal… Show more
• Overhauled company’s internal communications by developing a quarterly, internal newsletter for all SSI employees and supervised the development of an email-integrated company intranet site to improve jobsite.

• Worked with high school instructors and University Professors to ensure efficiency for BYU Independent Study communications.
• Evaluated prospective employees and trained new employees in responsibilities and company processes.
• Provided technical training and assistance to BYU Independent Study course instructors.

• Translated Spanish research material to English for department head.
• Evaluated relevance of research materials in order to only provide relevant information to professor.

Washington D.C. Metro Area

• Translated letters, press releases and other official documents for the embassy.
• Managed contact databases and website events weekly.
• Assisted with justification of the Cultural Office’s budget by compiling descriptions and results of the various events they organized throughout 2014.
• Garnered press coverage for events by reaching out to 100+ media representatives.

Weihai, Shandong, China

• Created and implemented lesson plans for 50+ first and second grade students.
• Improved students’ ability to speak and understand spoken English.
• Arranged travel plans and accommodations for groups of 8-12 teachers.