Meagan Franke Email & Phone Number

Minneapolis, Mn, Us

As a Lead Brand Strategist at Grammarly, I am a brand evangelist, driving strategic initiatives across both B2B and B2C industries. Key responsibilities:- Defining and implementing Grammarly's brand strategy, driving brand refreshes, brief development, and aligning positioning and messaging for maximum impact.- Championing data-driven decision-making by overseeing brand measurement initiatives, analyzing key metrics to optimize strategies and monitor performance.- Leading the creation of integrated campaigns that resonate across multiple touchpoints, elevating brand recognition and customer acquisition.- Ensuring brand enforcement across external touchpoints and all marketing initiatives.

Greater Minneapolis-St. Paul Area

Strengthened the 3M brand internationally by uncovering new audience insights, stewarding sound brand decisions across the organization, and crafting engaging brand campaigns about how 3M works daily to improve lives.

Greater Minneapolis-St. Paul Area

Collaborated with cross functional business teams to complete complex insights work streams which informed business strategy, product design, go to market strategies, creative assets … and much more. Driven by curiosity, I uncovered rich audience insights and helped teams move from “I think” to “I know”.

Gustavus Adolphus College

Created and managed a clearly defined recruiting strategy to promote the organization to prospective members. Planned, implemented, and managed all recruitment functions in a timely and creative fashion for organization with 80 members.