Magdalena W. is a Full-time Mom | Parent and Life Manager | CEO of Home Operations at Family Inc.. She is proficient in Spanish, German and English.
Family Inc.
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Full-Time Mom | Parent And Life Manager | Ceo Of Home OperationsFamily Inc.Poland
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Excess, Discontinued Stock & Green Markets Campaign Planning SupervisorOriflame Cosmetics Nov 2017 - May 2019- Managing campaign and selling plans for 9 Central Europe Region markets- Supervising catalogue and additional flyers development process- Lead Quarterly Planning Sessions- Discontinued stock management and reporting for whole CE region - Excess sell-out planning (CE region)- budgeting, product management, price and margin management; -
Talent ProgramOriflame Cosmetics Jan 2017 - Jun 20181,5 year internal program for 14 selected people from all CE/African markets, regional teams and global functions based in Warsaw Office. Its purpose was to make participants ready to take on managerial / senior managerial positions. Content of the program included: meeting sessions, external trainings, 360 assessment, mentoring sessions with Senior Management, working on local and regional projects, close cooperation with local and regional management, networking, projects presentation in front of Group Management. -
Forecaster And Pricing SpecialistOriflame Cosmetics Apr 2016 - Oct 2017- Delivering short & long term catalogue product forecast taking into consideration products potential, current merchandising, marketing and sales channels, competition, current market trends, and offer cannibalization- New product pricing (positioning and pricing novelties in accordance with internal and external benchmarks)- Evaluating potential of new product plans- Setting up merchandising prices for ongoing products in terms of company’s pricing strategy- Sales and margin management - adjusting catalogue offers in order to maximize sales and profit potential- Delivering campaign KPI's such as sales, units, margin, etc. - Balancing campaign in order to meet sales and units contribution targets - Close cooperation with campaign planning team and local marketing team - Conducting forecasting & sales analyses- Forecast accuracy evaluation -
Campaign PlannerOriflame Cosmetics Nov 2014 - Mar 2016- Creating campaign plans for the CE region in commercially creative way, reflecting consumer and channel trends, competitors activities, following overall campaign strategy to meet or overachieve sales and margin objectives- Development of brand/product strategies and its implementation - Delivering Campaign targets: Sales, Units, Margin and all other KPIs • Managing product launches, relaunches, merchandising across all Oriflame Categories• Build catalogue plans to meet or overachieve sales objectives for markets which follow core plans- Create catalogue story and section stories to maximize seasonality and build attractiveness among clients- Cooperate with Forecasting to maximize offers and sales- Pricing for Polish market - Managing creative process: from brief to print - Prepare high quality creative brief for individual catalogues and ensure understanding in Creative Team - Maximize catalogue creative execution via close cooperation with catalogue creative and production teams- Post Campaign and competition analysis -
Team LeaderEg+ Worldwide (E-Graphics) Jul 2013 - Oct 2014(07.13 - 10.13 - Project Manager)Client: Hewlett-PackardManaging a team consisting of 3 Project Managers.Cooperation with HP marketing departments in EMEA market (English as a mainlanguage of communication).Establishing relationship with clients located in TOP 5, GWE, CEE and MEMAcountries.Coordinating of advertising campaigns (leverage origination, transcreation andadaptation of audio-video, digital and print projects).Project management (brief validation, cost estimations, timings, approval process ofthe creative assets, alliance approval, contact with publishers, media delivery,invoicing).Forecasting of revenues.Active participation in the process creation and optimization. -
Account ExecutiveNairobia Sep 2012 - Jul 2013Client: Kompania Piwowarska - brand: KsiążęceManaging ATL and BTL projects for Książęce beer.Participation in strategy planning.Presentation of creative concepts.Coordination of creative department and DTP studio work.Cooperation with contractors.Supervision of advertising materials production.Cost estimation of the agency work.Forecasting revenues related to the projects.Project accounting.Coordination of multibrand projects.
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Junior Account ExecutiveEuro Rscg May 2011 - Sep 2012(05.11- 12.11) - Intern In Client Service DepartmentClient: Bank Pekao SAManaging ATL and BTL (press, internet, brochures, folders, posters, leaflets,gadgets, stands, roll-up`s, banners) projects for the client from financial industryCoordination of the project from brief to the media delivery.Ongoing support to the Account ManagerAnalysis of competitors marketing activities.The most important projects:- Rebranding and sponsorship of UEFA EURO 2012 campaign.- Coordination of the Trade Finance press campaign- Coordination of the preparation and production of materials for PremiumCustomers. -
Junior ManagerPoligraf Feb 2010 - Apr 2011Łódź Area, PolandBusiness Plan and Financial Analysis for new investment;International cooperation for the purposes of new investment;Fulfillment of loan applications;Negotiation on crediting terms;Coordination of import of new machine;Business development support in Poland, Germany and Netherlands.
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Trainee In Marketing DepartmentŁódź Art Center Sep 2009 - Jan 2010Promotion of Lodz Design 2009 and AD DAYS Advertising FestivalCoordination of the production of advertising materials.Creative participation in the designing of advertising materials with consideration oftechnological possibilities
Magdalena W. Education Details
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Bachelor Program Conducted In English Dissertation Topic: Business Plan „Keikoku Resort & Spa” -
European Advertising Certificate Eac -
International Business Management -
International Business Management -
Exchange Program
Frequently Asked Questions about Magdalena W.
What company does Magdalena W. work for?
Magdalena W. works for Family Inc.
What is Magdalena W.'s role at the current company?
Magdalena W.'s current role is Full-time Mom | Parent and Life Manager | CEO of Home Operations.
What schools did Magdalena W. attend?
Magdalena W. attended Akademia Leona Koźmińskiego, European Advertising Certificate Eac, University Of Bradford, Akademia Leona Koźmińskiego, Nagoya University Of Commerce & Business.
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