Megan Wilson Email & Phone Number

San Antonio, Tx, Us

Dallas, Texas, United States

San Antonio, Texas

San Antonio, Texas

-Marketing data team lead and liaison for data analysts, direct mail partners, lines of business and Frost stakeholders -Facilitator of the front-end data functions involved with each Frost direct marketing program as well as the back-end reporting of each campaign to Frost stakeholders-Relationship manager of all internal and external direct marketing partners -Responsible for managing a $23M+ marketing budget as well as monthly/annual media spend

San Antonio, Texas Area

-Responsible for analyzing the performance of all digital media channels-Managed routine audits of tagging on Frostbank.com for tracking and collecting daily activity on the site-Supported research partners in analyzing brand health -Established and executed a formal process for documenting all direct mail and digital marketing campaigns

San Antonio, Texas Area

-Assisted in the devise of the 2009-2013 B2C Digital Marketing contact and testing strategies-Team lead on U-verse Cancel Series Direct Marketing Campaign to reduce churn-Team lead on Online Adoption Mobile and Social Campaigns used in conjunction with monthly Email campaigns-Responsible for evaluating market conditions and competitor data within the mobile, social and online channels and implement marketing plan alterations as needed

Dallas/Fort Worth Area

-Execute and manage all day-to-day activities on Email and Direct Mail AT&T U-verse projects assigned-Maintain daily contact with appropriate clients and held responsible for interprting client needs into actionable internal direction-Serve as the primary liaison between Account Service and all internal departments/teams-Develop project cost estimates and schedules for production/services, manage all print production-related budgets and monitor activity to notify the client of relevant fluctuations-Manage audit approval process

Dallas/Fort Worth Area

Beverage Industry – Addison, TexasMarketing Manager BooKoo Energy and Burner+-Executed quarterly promotions, events and day-to-day activities with the sales teams-Assisted in the preparation of long and short-term marketing plans, related strategies, pricings and budgets-Managed purchasing/inventory of non-promotional materials including point of sale and all sales materials -Brand Management of BooKoo Energy and Burner+ Beverages-Created promotional announcements and calendars for the sales teams-Assisted with Media buys per market

Dallas/Fort Worth Area

Direct Marketing Agency – Irving, Texas-Executed projects, managed day-to-day account activities and maintained daily contact with client-Served as the primary liaison between Account Service and all internal departments/teams-Responsible for interpreting client needs into actionable internal direction-Developed project cost estimates for production/services and managed all print production-related budgets-Created and managed production schedules, monitored activity and notified client of relevant fluctuations-Managed audit approval process

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Sports Marketing Agency – Dallas, Texas-Supported the event management team to include all facets of the event process-Assisted with the coordination and activation of the 2005 US Open-Assisted with the coordination of 2005 MLB mobile patrol-Managed $2M+ budgets for multiple partner properties, providing overall account/event organization

Corpus Christi, Texas Area

Marketing Representative - Corpus Christi, Texas-Conducted one-on-one, adult consumer sampling events in multiple venues across Texas-Event coordination, on-site promotion management and product promotion to target audience

Corpus Christi, Texas Area

Public Relations Agency – Corpus Christi, Texas-Programmed, built and implemented company website to establish an overall corporate format-Served as a freelance writer for The Business Journal of Corpus Christi-Developed a reporting template to capture and track sales activities for the Business Journal of Corpus Christi-Responsible for office administration and managing / training interns