Mylaina Valton Email & Phone Number

Berlin, De

Berlin, Allemagne

✘ Drive new business across specific named key accounts.✘ Create robust commercial strategies that unlock programmatic revenue from traders and agencies.✘ Be the day-to-day point of contact for programmatic clients. ✘ Take full responsibility for the success of programmatic (PMP) lifecycles from client briefing to final reporting stage.✘ Ensure that PMPs meet their revenue and performance goals to drive for repeat and up-weighted activity.✘ Be responsible for all demand-side… Show more ✘ Drive new business across specific named key accounts.✘ Create robust commercial strategies that unlock programmatic revenue from traders and agencies.✘ Be the day-to-day point of contact for programmatic clients. ✘ Take full responsibility for the success of programmatic (PMP) lifecycles from client briefing to final reporting stage.✘ Ensure that PMPs meet their revenue and performance goals to drive for repeat and up-weighted activity.✘ Be responsible for all demand-side troubleshooting and achieving target spends.✘ Spearhead FreeWheel's relationships with buyers and programmatic traders across the agency holding co’s in the DACH market.✘ Articulate the interplay between DSP, DMP and SSP clearly to generalist marketing audiences. Show less

Boulogne-Billancourt

Key tasks:✘ Develop and manage a portfolio of clients and agencies active in more than 6 countries (EU and non-EU).✘ Develop a portfolio of new international prospects.✘ Develop TF1PUB's growth by marketing all its media platforms (TV, Digital, Social Media & Radio) and advertising solutions (traditional & programmatic deals, Sponsoring, Special Operations...).✘ Establish trusting relationships with customers by developing a good understanding of their market strategy in France… Show more Key tasks:✘ Develop and manage a portfolio of clients and agencies active in more than 6 countries (EU and non-EU).✘ Develop a portfolio of new international prospects.✘ Develop TF1PUB's growth by marketing all its media platforms (TV, Digital, Social Media & Radio) and advertising solutions (traditional & programmatic deals, Sponsoring, Special Operations...).✘ Establish trusting relationships with customers by developing a good understanding of their market strategy in France and their local marketing objectives.✘ Develop personalised sales recommendations.✘ Participate in the drafting of sales documents in synergy with the Business analysts team.Member of TF1 PUB's CSR Change Makers collective, a group of committed employees whose mission is to evangelise internally, encourage eco-gestures and drive new, more environmentally-friendly processes. Show less

Boulogne-Billancourt

✘ Follow-up of the special operations campaigns activity:- Helping to monitor turnover and reporting on the activity- Participation in coordination with TF1 PUB entities (marketing OPS, strategic scheduling, content,...) in project management.✘ Assistance to sales representatives:- Participation in business development and competitive intelligence- Participation in the creation of commercial proposals and marketing of special advertising formats for agencies and… Show more ✘ Follow-up of the special operations campaigns activity:- Helping to monitor turnover and reporting on the activity- Participation in coordination with TF1 PUB entities (marketing OPS, strategic scheduling, content,...) in project management.✘ Assistance to sales representatives:- Participation in business development and competitive intelligence- Participation in the creation of commercial proposals and marketing of special advertising formats for agencies and advertisers- Preparing client meetings: researching information on the client, summarising and preparing files for the sales department- Follow-up of client portfolios (Media agencies: HAVAS, DENTSU, PUBLICIS, OMD, GROUPM, HEROIKS)- Telephone/email prospecting of advertisers in order to plan commercial meetings- Follow-up of briefs - from their reception to their transformation, help in presenting creative leads to agencies✘ Assistance to communicate the business: - Leading the bi-monthly BtoB communication point for publications on the TF1 group's social networks (preparing and participating in meetings, drawing up half-yearly & annual reports and reviews) Show less

Boulogne-Billancourt

✘ Sales support:- Participating in the design and marketing of special advertising formats for agencies and advertisers - Telephone/email canvassing of advertisers in order to schedule sales meetings - Preparation of client meetings: researching information on the client, summarising and preparing files for the sales department - Follow-up of client portfolios (media agencies: HAVAS, DENTSU, OMG) on the OPS / ENTERTAINMENT activity) - Participation in business development… Show more ✘ Sales support:- Participating in the design and marketing of special advertising formats for agencies and advertisers - Telephone/email canvassing of advertisers in order to schedule sales meetings - Preparation of client meetings: researching information on the client, summarising and preparing files for the sales department - Follow-up of client portfolios (media agencies: HAVAS, DENTSU, OMG) on the OPS / ENTERTAINMENT activity) - Participation in business development and competitive intelligence - Participation in coordination with TF1 Pub entities (marketing, strategic planning, coordination/content, planning) in project management Show less

Boulogne-Billancourt, Île-De-France, France

✘ Daily analysis of the audience results for the programs of the TF1 group channels (TF1, TMC, TFX, TF1 SF, LCI) as well as other channels.✘ Monitoring and analysis of the performance of specific programs.✘ Evaluation of programming hypotheses.✘ Realization of quantitative and qualitative studies and ad-hoc assessments on programs & programming, viewer behavior.

Master In Communication, Media And Creative Industries (English Track)

Activities and Societies: Vice-President Communication of the Art Office (Bureau des Arts) Member of the female rugby team

Exchange Program (Erasmus), Marketing | Communication | Media

Activities and Societies: Active Member of the ESN MESA Munich (Erasmus Student Network) in charge of Welcoming Exchange Students..

Bachelor Of Arts - Ba

Activities and Societies: President of the Art Office (Bureau des Arts), Member of the Photography Office, Member of the female Rugby Team.