Digital Marketing Manager with over 8 years of experience, specializing in social media campaigns and SEO strategies. Throughout my career, I have worked with a diverse range of clients across various fields in the Gulf region, helping them enhance their online presence and achieve their marketing goals.My expertise in social media campaigns involves creating data-driven strategies, managing content calendars, and tracking key performance indicators to ensure that each campaign resonates with the target audience and drives conversions. I am well-versed in various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, and I stay updated on the latest trends and best practices to maximize engagement and reach.In addition to my social media expertise, I have a strong background in SEO strategies that encompass keyword research, on-page optimization, and technical SEO. I have experience working with popular CMS platforms like WordPress and Shopify, ensuring that websites are SEO-friendly and adhere to the latest search engine guidelines.
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Digital Marketing ManagerMakane Dec 2023 - Present-Lead the analytics and reporting function in digital campaigns with a focus on optimization.-Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.-Plan, execute, and manage all digital marketing for [ExpandCart], including SEO, SEM, email marketing, and social media- Establish and execute a digital marketing strategy to distribute content-Establish best practices around the use of… Show more -Lead the analytics and reporting function in digital campaigns with a focus on optimization.-Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.-Plan, execute, and manage all digital marketing for [ExpandCart], including SEO, SEM, email marketing, and social media- Establish and execute a digital marketing strategy to distribute content-Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.-Monitoring the performance of digital channels to ensure that they are reaching their target audiences and generating conversions-Analyze digital marketing analytics reports and share insights with the team to develop optimization plans-Work with other team members to hit organizational goals and objectives. Show less -
Senior Digital Marketing ExecutiveMakane Aug 2023 - PresentCairo, Egypt-Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.-Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)-Manage and maintain the company’s owned media… Show more -Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses.-Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.-Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)-Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software-Create and maintain an editorial calendar to deliver targeted content-Manage the creation of relevant and engaging digital content for publishing onto various digital platforms-Manage social media marketing campaigns-Manage digital advertising campaigns (SEM, Display, Social, Programmatic)-Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team-Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness-Collaborate with designers to improve user experience-Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)-Acquire insight in online marketing trends and keep strategies up-to-date Show less -
Senior Digital Marketing SpecialistElgalala University Oct 2020 - Jul 2023Creating social media platform plans based on marketing strategy and Develop, implement, and manage multiple social- media platforms.- Creating Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats ) and Executing campaigns across a variety of platforms, including YouTube, Twitter and LINKED IN.- Creative social media platform content regarding marketing plan.- Set up and optimize company pages within each platform to increase the visibility of the… Show more Creating social media platform plans based on marketing strategy and Develop, implement, and manage multiple social- media platforms.- Creating Facebook Ad campaigns (from planning to campaign objective and budgeting, to ad formats ) and Executing campaigns across a variety of platforms, including YouTube, Twitter and LINKED IN.- Creative social media platform content regarding marketing plan.- Set up and optimize company pages within each platform to increase the visibility of the company’s social content- Up-to-date with social media trends and best practices.- Set specific objectives and report on ROI.- Lead the analytics and reporting function in digital campaigns with a focus on optimization- Perform research on current benchmark trends and audience preferences.- Measuring and reporting on the performance of all digital marketing campaigns.- Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.- Evaluating competitor’s Digital Marketing strategies- Establish the end to end Digital marketing capabilities and strategy that aligns with the needs and goals of the businesses Show less -
Digital Marketing & Offices ManagerCareem Feb 2017 - Mar 2020EgyptPart of the Real Estate team in Basecamp (Dubai) and responsible for the full Careem leased offices portfolio in Egypt consisting of two offices in Cairo Smart village "Headoffice" and Maddi along with offices in Tanta, Zagazig, Banha, Port Said ,Ismaila etc..- Partner with HR to maintain office policies as necessaryOrganize office operations and procedures and Coordinate with IT department on all office equipment.- Manage relationships with vendors, service providers and landlord… Show more Part of the Real Estate team in Basecamp (Dubai) and responsible for the full Careem leased offices portfolio in Egypt consisting of two offices in Cairo Smart village "Headoffice" and Maddi along with offices in Tanta, Zagazig, Banha, Port Said ,Ismaila etc..- Partner with HR to maintain office policies as necessaryOrganize office operations and procedures and Coordinate with IT department on all office equipment.- Manage relationships with vendors, service providers and landlord, ensuring that all items are invoiced and paid on time.-Create digital marketing campaigns and Ensure consistency in the brand messaging. -Work with the sales team to coordinate marketing campaign- Prepare emails and newsletters to send to current customers. - Launch promotional offers and events to attract new customers. - Optimize the business website to increase online traffic. - Follow best practices for social media marketing on different platforms. - Conduct regular audits for social media and website marketing performance. -Manage relationships with vendors, service providers and landlord, ensuring that items are invoiced -Track marketing metrics and analyze digital data to measure marketing -Manage budgets for all offices, providing offices supplies other office expenditure and ensure cost effectiveness- Agree contracts and supervise multi-disciplinary teams in other offices (facility management, cleaning,maintenance, security etc.)- Provide regular reporting to Workplace Manager at the Basecamp (Dubai performance)- Oversee the operations of third-party service providers and report on their negotiations and renewals Show less -
Digital Marketing & Social Media SpecialistDimofinf Company (Dimensions Of Information) Dec 2014 - Feb 2017Nasr CityResponsible :For Develop strategy and goals and implement both for all social media platforms Facebook, Twitter, Instagram, Pinterest, and LinkedIn.Manage Social Media marketing campaigns and day-to-day activitiesDiscover new and interesting content around the web and create unique postsManage feeds, keywords, hashtags and links on various platforms.Maintaining an active presence on those channels; monitor and respond to customer comments and questions that come in through… Show more Responsible :For Develop strategy and goals and implement both for all social media platforms Facebook, Twitter, Instagram, Pinterest, and LinkedIn.Manage Social Media marketing campaigns and day-to-day activitiesDiscover new and interesting content around the web and create unique postsManage feeds, keywords, hashtags and links on various platforms.Maintaining an active presence on those channels; monitor and respond to customer comments and questions that come in through social mediasocial media strategy, content planning, schedule using (hootsuite , buffer )analysis social media reporting and insights Show less
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Digital Marketing SpecialistGlobal Assets Company Jan 2014 - Oct 2014MaddiResponsible for optimizing client web page code, content and marketing the website.Develop pay-per- click advertising campaigns.Create Internet ads.Social media designing, creating postsCreate sites that are optimized for search engines.(seo)Develop relationships with websites to obtain quality links.Improve search-engine rankings.Develop and maintain social media profiles on Twitter,Facebook,YouTube, and LinkedIn.E-mail marketing
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Digital Marketing SpecialistMetawea Group Company Dec 2011 - Nov 2013Nasr CityResponsible for the company's Website, update and modify the content .Creating and sending email campaigns and sms campaigns.Optimizing web content for SEO strategies (Google analytics and Google Adword).Updating and advertising in all social media profiles( facebook , twitter, youtube, google+,linked in)Advising about new trends.Managing the development and launch of display advertisements
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Digital Marketing ExecutiveInternational Academy Of Trade And Business (Becom Academy ) Aug 2010 - Nov 2011Nasr CityResponsibilities monitoring of activity, question answering, content creation,trend analysing, issue resolving in different Social Media networks (facebook, twitter, youtube ,google+...)Design, manage and implement internet marketing Services including paid search marketing, organic Optimization.Making SEO for company website by making directors and social sites ( back links ) and blogs useing Google Adword forkeywords and Metatags to improve website Ranking in Google search .
Frequently Asked Questions about Nada Reda
What company does Nada Reda work for?
Nada Reda works for Makane
What is Nada Reda's role at the current company?
Nada Reda's current role is Digital marketing Manager.
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