- Lead the corporate strategy and develop future growth plans and new business opportunities including the adoption of new technologies and innovation (Electric vehicles and Mobility)-Lead Value Chain process and growth of the business, manage and coordinate KPI's with different functions, and set strategy with the TTC team in Japan-Lead Demand and Supply planning includes vehicle logistics, timely ordering management with source plants, demand fulfillment, and vehicle shipment and arrivals. -Lead country products portfolio, Align portfolio to future strategic plans across the Toyota Group-Lead vehicle homologation with government and source factories, adopt specifications to new regulations, and build COC process-Lead product life cycle including subsequent product content changes (Model Year changes) following the Toyota Senzu. Ensure flawless launch by leading the execution team- Lead Product marketing to align the voice of customer/market requirements with future product offerings and conduct a market-based pricing/segment analysis- Lead and manage Industry and segmentation forecasting for Mid and long-term to support corporate growth and expansion plans- Lead future CKD plans and coordinate the study/ development with the Toyota team (TMC/TTC)

- Lead the Portfolio Planning activities for current and future products portfolio, Align portfolio to future strategic plans- Lead Program Management activities to execute CKD & SUP vehicles programs, including subsequent product content changes (Model Year changes) following the GM GVDP processes to ensure flawless product launch- Lead Product Definition to align the voice of customer/market requirements with future product offerings and conduct a market-based pricing/segment analysis- Lead and manage Market Research & Consumer Insights activities, including Customer Satisfaction studies "CSI" for both Sales and Service, Global Brand Tracking studies, advertising, and campaign copy and concept testing, and other Ad Hoc studies - Develop a 10-year strategic business plan and support the development of the budget (MTP/LTP), including Industry, Volume and Share for the region- Set business strategies for North Africa with the leadership team and track PPPM Business Plan objectives progress/status- Support export opportunities in North Africa and other African markets.

• Ensure that Product and Powertrain Portfolio is optimized by identifying and acting upon gaps and/or opportunities in the Product and Powertrain Portfolio. • lead the Product Planning arena through different teams (Representatives from related functional and operational departments) to set strategic GM portfolio in horizon beyond ten years. Ensure Product Cadence for GM North African Operations is well established and maintained. this is to be achieved through the timely conceptualization and approval of projects that meet or surpass minimum GM requirements • Periodically develop special projects, and provide support to other regional and global planning functions.• Responsible for specifying content; conducting market-based pricing analysis, and providing segment analysis of such vehicles in-line with market dynamics.• Pro-actively develop local talent with the potential to occupy the position in the mid-term future.

• Responsible for Van, Pick-up and Trucks programs planning and management for North Africa region. • Lead development and planning of new vehicles/model line-up aligned to global corporate strategy across North Africa commercial segments. That includes Market studies, pricing, profitability, ordering. • Develop business cases for project decisions by leading cross-functional inputs, and ensure profitability of the vehicle programs through its whole life cycle. • Lead commercial vehicle programs lifecycle and handle cross-functional program activities. • Optimizes all resources within different functions to maximize support during new/ running programs execution. • Lead the implementation of global vehicle development processes in the region as well as compliance documents (Homologation, Agreement and Technical assistance). • Coordinate all department planning and the Annual Business Plan. • Assure teams alignment with corporate goals and objectives. Apply Global GVDP process.

• Responsible for overall planning and direction of all quality activities in accordance with local, divisional, and corporate goals, objectives, and policies.• Keep an integrated plant structure (one company focus) with all Quality corporate support groups. • Optimizes all resources within Quality Organization to maximize support. • Assure that the Quality department is staffed with qualified employees.• Responsible for all department planning and the Annual Business Plan• Leads the Business Plan Deployment Process and ensures alignment of goals with other area managers• Effectively selects, develops, motivates and utilizes human resources in accordance with corporate and government policies and procedures• Establishes and shares the vision and sets strategic direction for the Quality Group

Lead and manage the process engineering activities within the organization, by leading process team to provide technical support to the Production, Quality, GPSC, Marketing and Sales Teams. This involves concept generation of plant lay out and assembly operations, evaluation of local parts and process materials, solving quality problems, leadership for projects and programs in a cross–functional environment. Play a key role in work environment improvement through Ergonomics and design for health and safety tools