Nadia Persaud Email & Phone Number

New York, New York, United States

Leads end-to-end UX research studies using various methods, including in-depth user interviews, unmoderated testing, diary studies, generative research, journey mapping, persona development, benchmarking, heuristic evaluation, A/B testing, and more. • Closely collaborates with financial services clients’ product and design teams to align on learning needs, frame the research approach, and build research interview plans• Moderates hundreds of in-depth user interviews to explore user needs, pain points, and opportunities for improvement; includes research on American Express commercial platforms, such as Business Blueprint• Analyzes qualitative data to identify trends, patterns, and opportunities to create value• Generates actionable insights that help stakeholders understand users and improve the user experience• Develops research reports that bring user needs and insights to life and influence product and design strategies• Uses a storytelling approach to present research findings to cross-functional teams across product, design, and engineering, effectively communicating user needs in relation to business goals• Utilizes subject matter expertise in accessibility research to help clients improve the accessibility of their offerings; leads research with participants who have physical accessibility needs and/or neurodivergence and use various assistive technology, including screen readers, screen magnifiers, voice control, etc.

New York, New York, United States

New York, New York, United States

Online

Earned a certification in UX Research through online coursework—98% overall GPA.• Learned best practices and logistics for survey research, research methodology selection, usability testing, A/B testing, diary studies, behavioral analytics, moderated/unmoderated testing, field ethnography, participant/panel selection, ethics, and more• Conducted preference testing to determine how online experiences could be optimized for users• Built surveys to understand users’ experience with remote learning • Analyzed website/clickstream data and formed strategic recommendations for design team

New York, New York, United States

Collaborated across teams to support American Express clients with creative projects in a fast-paced, client-focused environment.• Conducted research on strategic publications to host Amex sponsored content based on target audience and brand goals• Organized research findings into weekly reports that kept clients informed on all industry news• Maintained the quality and consistency of client deliverables by regularly performing editing and review• Took notes diligently during client calls; captured and shared highlights and next steps• Identified research opportunities and formed insights for a client’s product team, which helped to mitigate brand risk• Researched and compiled strategic media lists of target publications/reporters for pitches using Muck Rack• Researched, assessed and recommended strategic interview and collaboration opportunities for Amex executives• Created coverage reports in real-time to measure the results of product/news launches• Put together informational briefs to prepare Amex executives for interviews• Performed administrative tasks such as calendar management, scheduling, database organization, and general account support

New York, New York, United States

Assisted communications vice presidents, directors and managers with various projects and assignments. • Implemented Qualtrics as a research tool, improving our surveys’ efficiency, user experience, and response rates• Wrote, programmed, and administered surveys; translated qualitative data into actionable research insights • Conducted research projects that informed senior leaders of brand risk/brand opportunities; wrote media audits• Pitched and recruited media attendance for an American Express event at Aspen Food & Wine Festival via email outreach• Regularly conducted press and social media monitoring/reporting to help manage brand perception• Edited bylined executive articles (TIME magazine)/wrote memos on behalf of executive leaders • Created regional and international employee distribution lists/collected and organized media content using Excel• Designed and edited PowerPoint presentations for executive town halls with 500+ attendees/edited executive town hall scripts

Syracuse, New York Area

Launched a recruitment campaign to successfully onboard 20 new members into the organization.• Performed on-brand internal and external communications to recruit new members/keep existing members informed and involved in the recruitment process• Organized event logistics/planned and engagingly facilitated events• Used people-managing skills to serve as a liaison between new members and the organization• Designed posters/shirts/themes in compliance with national regulations • Served as an executive board member and attended weekly board meetings

Syracuse, New York Area

Managed all social media accounts (Facebook, Instagram, Twitter, WordPress) for the Syracuse chapter of this national organization.• Curated brand-friendly content 3-4 times per week which helped to drive morale, raise awareness, increase engagement amongst members and prospects, and improve both internal and external communications for the organization

Online

Used storytelling and writing skills to produce thought-provoking pieces and meet weekly deadlines.• Earned award for the most liked/shared article (100+ likes) during my second week as a contributor

New York, New York, United States

Ushered people at several museum events and conducted 30-40 surveys per event to better understand attendees' preferences for event types, topics, timing, etc.

New York, New York, United States

Organized and facilitated the Interfaith Living Museum project, which worked toward bringing Muslim and Jewish children together to share their heritage and diversity. Designed a cookbook composed of the children's family recipes.

New York, New York, United States

Conducted 3-4 museum tours per week and taught children from grades K-8 about Jewish history/heritage.• Managed the museum's social media accounts in the communications department, conducted extensive writing projects, acquired office experience and organized several community service events

Certification, Ux Research At Scale: Surveys, Analytics, Online Testing, 98.01%

Developed a clear understanding of UX surveys and research methodologies that focused on evaluating user needs, implementation according.

Bachelor Of Science Degree, Public Relations, Alumna

Activities and Societies: Phi Sigma Pi Professional National Honor Fraternity- Served as a member of this professional organization.