Namrita Sachdev Email & Phone Number

CSM lead for the Nordic market. Managing and growing the existing business across the region- Managed all post-sales activity across the Nordic region through strong relationship-building, product knowledge, planning and execution - Developed the existing business strategy for the region focusing on whitespace, client engagement initiatives and upsell/retention strategy. This led to a 34% increase in revenue in the first year- Maintained a deep understanding of IAS products in order to speak with customers about the most relevant features for their specific business needs - Increased customer retention and revenue growth by conducting regular check-in calls and performing strategic business reviews with key stakeholders and decision makers to align on their objectives and outcomes - Drove continuous YOY growth across the Nordic existing business whilst keeping churn under 5%- Developed and implemented cross functional processes to ensure a smooth and productive work environment. For example, developed the Sales/CSM engagement framework for new business trials. Drove efficiencies across the region by producing market specific client facing documentation to reduce volume of technical cases submitted by clients- Drove new business growth across the region by partnering with sales on pitches and managing new business trials. Successfully collaborated with sales to close the largest new business client across the Nordics increasing revenue by 20%. Main responsibilities included educating the client on IAS solutions throughout the testing period, presenting key findings and business reviews to key stakeholders and client engagement - Assisted the recruitment process for new hires through defining resource required across the market and conducting the interview process- Coaching and mentoring new CSM team members across the UK and Nordic teams. Trained new hires cross functionally e.g. new sellers - Active member of the IAS Mentoring programme (2022-2023)

Customer Success Professional

London, United Kingdom

Manage and optimise the use of GroundTruth’s services for clients such as Currys PC World, Asda, Trainline and O2. This involves understanding and responding to client goals, monitoring and analysing performance of service in order to mitigate risk, present new opportunities and upsell GroundTruth products and services Work cross functionally with developers, designers and operational teams to project manage the development of bespoke solutions to client business needsCollaborate with sales to assist in the pre-sale process. This involves leading internal strategy meetings and developing responses to customer objectivesReceived EMEA Account Manager of the Year Award

London, United Kingdom

Managed a portfolio of clients including Ralph Lauren, Harvey Nichols, & Charles Tyrwhitt to implement and optimise the Rakuten products/services. This involved analysing service performance to provide key insights, leading weekly performance and quarterly business reviews to develop growth strategy and building strong client relationships to understand business/brand objectives, become a trusted advisor, increase investment and facilitate contract renewals Achieved Year on Year growth of 10-30% across all clientsDirect management of an Account Coordinator and mentoring of new Account Coordinators

London, United Kingdom

London, United Kingdom

Managed & implemented integrated marketing campaigns for the fares/customer experience team including campaigns for Oyster cards and the launch of contactless payment cards across London’s transport networkThis involved briefing & managing creative agency M&C Saatchi and media planning agency MEC, tracking campaign budget, analysing focus group research, managing a complex key stakeholder process (including all department heads, 3rd parties such as banks/service providers & Mayor of London) and implementing campaigns across channels including CRM, social media, digital (PPC, search & display), radio, face to face, video, PR and website

London, United Kingdom

Led end-to-end marketing campaign for ILTM Cannes, Asia and Americas, the premiere luxury travel trade event. Highlights and key responsibilities:Planned, delivered and optimised the marketing campaign across markets and channels, including managing multiple email campaigns (copywriting, understanding HTML to amend templates, testing/targeting campaigns and analysing/reporting results), online/offline copywriting with SEO consideration, print/online adverts, video marketing, integrating social media (Facebook, Twitter & LinkedIn) into marketing campaigns, website development, direct mail and implementing media partnerships. Analysed and maintained reports of all campaigns to highlight key results and insights. Launched first ever ILTM Americas event, resulting in 50% higher attendance than target. Key achievements include creating and delivering the marketing strategy and budget for the launch event. Developed the PR strategy focusing on strategic international media partnerships.Managed the creative re-brand of ILTM, negotiating costs, delivering on time and within budget. Produced monthly digital magazine TheInsider. Key achievements included developing content, briefing and managing the PR/Creative Design agencies, developing an innovative Apple App and driving engagement using social media. Received internal company achievement award for innovation.

London, United Kingdom

Planned & implemented the marketing strategy across a portfolio of magazines. This included email marketing and customer profile analysis, copywriting, direct mail, inserts, writing copy for PPC campaigns, managing telemarketing campaigns, budget control of specific campaigns, negotiating contra deals, producing communications material for events, creating print and online adverts, driving traffic to websites and analysing website usability.