Nancy Bauer Email & Phone Number

Greater Atlanta Area

Nancy Bauer, founder of BrandWoman Consulting, is an industry expert, public speaker and senior strategist in brand marketing, strategic partnerships, thought leadership and reputation building in the luxury, culinary, home/shelter, education and consumer lifestyle arena. She has in-depth knowledge in marketing to women. Working with agencies, public and private companies and non-profit organizations, Nancy serves as valuable resource and industry expert to build brands, develop marketing… Show more Nancy Bauer, founder of BrandWoman Consulting, is an industry expert, public speaker and senior strategist in brand marketing, strategic partnerships, thought leadership and reputation building in the luxury, culinary, home/shelter, education and consumer lifestyle arena. She has in-depth knowledge in marketing to women. Working with agencies, public and private companies and non-profit organizations, Nancy serves as valuable resource and industry expert to build brands, develop marketing partnerships and create thought leadership platforms to increase awareness and sales. Previously, Nancy served as Deputy GM, Senior Vice President and Senior Partner with Fleishman-Hillard International Communications. She headed consumer marketing and was a senior counselor to brands such as Viking Range Corporation, Delta Airlines, ING, Johnson&Johnson, Benihana and Mikasa to name a few. Through consistent strategic thinking and brand building Nancy was instrumental in driving Viking Range to be named the number two brand in America, behind Apple, by Fortune Magazine.A speaker and client counselor offering insights to corporations, organizations and media on the topic of marketing to women, Nancy spearheaded a proprietary research project "Women, Power and Money--Insights on Women Defining the American Marketplace. The study was featured in more than 400 media outlets including Forbes, Wall Street Journal, Reuters and Ad Week among others.Throughout her career in marketing and public relations, Nancy has worked with a wide variety of clients and strategic partners including: The Food Network, Lexus, The Ritz-Carlton, Neiman-Marcus, Canyon Ranch, JetBlue, Disney, Burberry, F.Schumacher Fabrics, Frexienet Sparkling Wine, Weight Watchers, Gourmet and Prevention and Hearst Magazines, Prince Tennis, the James Beard House and others. Show less

Deputy GM and Senior Partner in the Atlanta office specializing in Consumer marketing and insights about women in the market place. Offer brand marketing and strategic alliance building activities to clients such as Viking Range Corporation. Developed a study, "Women, Power and Money--the shift to the female driven economy" for consumer insights on women, who they are today and their influence and buying power. Study was fielded in 2008,9,10,11,12 and 13 in partnership with Hearst Magazines… Show more Deputy GM and Senior Partner in the Atlanta office specializing in Consumer marketing and insights about women in the market place. Offer brand marketing and strategic alliance building activities to clients such as Viking Range Corporation. Developed a study, "Women, Power and Money--the shift to the female driven economy" for consumer insights on women, who they are today and their influence and buying power. Study was fielded in 2008,9,10,11,12 and 13 in partnership with Hearst Magazines and IPSOS. Public speaker and new business development person as well as a consumer insight specialist.Serve as the global acct head for the Viking Range Corporation account,deep knowledge of culinary field, chefs, food television shows and the culinary world. Develop strategic alliance partners for Viking with the Ritz-Carlton hotels, Canyon Ranch, Lexus, Food Network and Neiman Marcus to create marketing programs with a similar audience reach. Show less

Developed coffee table books for cities and communities throughout the US as an economic development tool and as public awareness program. Cities included: Santa Barbara , California; Atlanta, Ga; Irving, Tx; Fayetteville, North Carolina; Hartford, ConnecticutLongstreet Press was a wholly owned subsidiary of Cox Communications.

A public relations/marketing company consulting to a variety of clients in the publishing, educational , women and culinary worlds.

Porter/Novelli acquired my firm, Bauer & Rosner, and stayed on with Porter to run consumer marketing accounts. Consumer group leader with accounts such as Prince Tennis, Benihana, Frexienet, Royal Canadian Bank of Canada, Allied Fibers, Burberry Clothing , Michelin among others.

Founded a public relations/marketing communications specializing in women, high end consumer and design clients. Clients included: Benihana Restaurants, Waverly/Schumacher Fabrics, Gourmet Magazine, Weight Watchers Magazine, Palm Aire Spa, Burberry Clothing, Halston for Men clothing, Simplicity patterns and more....Sold the firm in 1990 to Porter/Novelli, an Omnicom Agency

Publishing public relations firm offering promotion, book and author media tours for major NY publishing companies such as Simon & Schuster, Harper Collins, John Wiley and others. Represented authors such as Erica Jong, Andy Tobais, Alexandra Penny, and Cookbook, Financial and Lifestyle publications

Masters, Management And Urban Studies

Activities and Societies: Kaplan Fellow Master's degree in Urban Affairs and Policy Analysis with and emphasis on urban issues, management.

B.A., International Relations, Spanish

Activities and Societies: Vice President of the Student Body Dean's List student University representative to SCUSA, national student.