Nancy Dixon Email & Phone Number

Dade City, Fl, Us

Florida

Jacksonville, Florida

Estero, Florida

Nples, Florida

* Developed cost effective advertising campaigns for a diverse client list.* Expanded The Naples Winter Wine Festival public relations efforts locally, regionally, and nationally. * Designed and implemented marketing and public relations campaigns for two start-up banks.* Instrumental in developing the branding for a carpet and flooring store, as it transitioned, elevating its product and price point then switching location, requiring strategic branding realignment at each stage.* Established media buying criteria for Naples Philharmonic, increasing the attendance by 33%.* Strategically planned local doctor’s revolutionary consumer product launch, Deep Cover, with a national TV campaign* Traded services for airtime for Sonu Day Spa, increasing visibility and sales volume from 25 patients a month to 25 patients a day.* Developed a marketing and public relations campaign for Ava Maria University which increased fund raising by $100,000 over previous year.

* Initiated a strategic development plan for attracting new corporate underwriters.* Recruited, trained, and oversaw underwriting staff of five, which covered a seven city area.* Introduced a new traffic and accounting system, which increased productivity.

* Oversaw and managed all sales efforts.* Doubled/ tripled rates and increased revenue 93% over the previous year. * Redesigned all sales materials and created unique sales packages to help sales during station format change.* Surpassed expectations of retaining clients with exceptional customer service.

* Oversaw and helped structure all sales efforts for 3 FM and 2 AM stations. * Took the stations to the #1 local position in Miller Kaplan. * Carried heavy regional and national list, working with National rep firm, to take station to #1 billing position in 1997.* Organized and developed all sales packages and managed inventory.

* Responsible for all AM, FM, and non-traditional revenue sales, including direct mail with a staff of twelve. * Hired, trained, and developed all sales personnel, designated rates, managed inventory, created packages, and promotions for local, national, and direct mail staffs. * In only six months, lead sales staff to highest billing month in history of station, highest total annual sales, and increased rank to #2 from #4 in Hungerford Report. * Nominated for group General Sales Manager of the Year in 1994.

* Oversaw all local, regional, non-traditional revenue, and national sales for newly formatted start up operation. Acted as National Sales Manager.* Hired and trained all sales personnel and designated rates.* Created events, promotions, and packages for sales department. * Created and staffed non-traditional revenue department* Prepared and administrated budget.

* Stimulated new business sales efforts which resulted in achieving top sales performer for two consecutive years, billing in excess of $800,000 and representing 20% of all station billing. * Created the first "Market Media Kit" to educate out of town buyers. * Co-authored quarterly newsletter to clients.

* Responsible for hiring and training of AM and FM staffs. * Oversaw all local, regional, and national sales. Acted as National Sales Manager. * Created all sales packages, promotions, managed inventory.* While General Sales Manager maintained regional list, which generated over $200,000 a year. * As Regional Sales Manager became the station's top sales producer with billing over $900,000 accounting for 25% of total station revenue.

* Oversaw all accounts within the agency for account services. * Negotiated and placed all media. * Established media buying department for National clients (ie. RC Cola, Reynolds Metals).