Built an award-winning virtual team of communicators from the ground up and led them for the past ten years in transforming technical and complex topics into brand-defining, impactful messaging on behalf of a major health organizationPositioned company as a telemedicine/virtual care thought leader through a communications campaign that garnered national and international news coverage, as well as attracted new business and was named a finalist by Ragan, a leading communications organizationPartner closely with leaders, including presidents, physicians, researchers, to maximize company story and brand for a nonprofit organization with 45,000 employees Plan strategic campaigns that align all aspects of marketing, including communications, digital, business development, customer relationship management, and consumer/brand research, as an essential member of an integrated marketing leadership team Execute stories, messages, and content across multiple channels, including website, social media platforms, strategic media pitches, newsletters, and press releases Identify and implement storytelling strategies to increase key metrics and engagement, as well as maximize impact for complicated subjects such as integrated electronic health records, global tracking system for implanted medical devices, supply chain, and countless critical health care topics Demonstrate consistent ability to focus and provide results in a highly competitive, fast-paced, remote environment

Developed working relationships with national, regional, and trade news for earned media, including Wall Street Journal, U.S. News & World Report, TIME, New York Times, CNN, Prevention, and Modern HealthcareLed strategy to align communication efforts which eliminated silos and forged storytelling efforts that maximized company brand and messagesOversaw the development and execution of a communications project, which included multimedia, for a $20 million endowment fund for the organization’s international founders in Dublin, IrelandLed teams to consolidate company’s social media presence, creating a consistent brand across all channels. Within 12 months, reach increased by 400% and engagement by 500%Directed and aligned rebranding communication efforts across company’s footprint which included hundreds of communities and multiple statesCreated online newsroom with well-written stories and easy-to-use tools for media which in turn drove consumers to website content from social media platforms, garnering a ranking in Entrepreneur Magazine for company’s social media influence

Supervised a local team of writers for internal and external communications; implemented strategic news stories for health care facilities across a state; oversaw efforts for hospital’s national nursing excellence re-designation which involved the creation of a 500-plus page application (hospital successfully received re-designation)

Created internal and external communications to maximize health care vision and drive business initiatives, targeting strategic service lines such as stroke, cancer, neuroscience, and cardiology

As board chair, lead organization’s membership in a community that oversees social media at major hospitals across the U.S.

Executed stories and sections for award-winning magazine; supervised editorial team, as well as contributing writers, photographers, illustrators, and freelancers; developed feature and business content; worked with graphic designers on magazine layout and proofread all material for publication

Oversaw freelance team of writers and created tributes for magazine’s critically acclaimed commemorative issue of the Oklahoma City bombing

Organized International Regional Magazine Conference which included magazine editors and staff from 40 regional magazines worldwide; researched, proofread, and fact-checked magazine content; wrote short features

Doubled club profits in three months for five-star, Austrian-owned hotel in Moscow, Russia; managed team of employees and created in-house advertising campaigns

Journalist for state’s third-largest daily newspaper

Wrote and edited news copy; conducted on-the-spot interviews