Nancy Ward Email & Phone Number

• The Visual Effects Society (VES) is a global professional honorary society and the entertainment industry's only organization representing the full breadth of visual effects practitioners (artists, studio executives.
• Direct and manage sponsorship programs, strategic alliances and program marketing - resulting in year over year revenue increases with new and existing sponsors and industry partners, including Netflix, Disney and.
• Develop and lead multi-year Diversity Initiative with industry leader and support DEI projects
• Crafted organizational procedures including the Society’s Code of Conduct
• Supervise and manage the award-winning 96-page quarterly magazine that builds revenue, enhances brand visibility and elevates the prestige of the Society’s members
• Develop events that drive revenue and awareness for the organization, while showcasing sponsors

Los Angeles, CA

• Managed retail trade communications for MegaMex (Hormel’s Mexican food division) and advertising launches for Don Miguel® frozen foods and Glacier Water.
• Developed trade advertising campaign to educate and influence key 2,500 retail leaders.
• Supervised development and launch of two new websites, couponing programs, digital, print, social media, TV, radio and in-store campaigns to build awareness, brand preference and sales.
• Directed advertising test that resulted in 20% return on investment.

Increasing sales and business performance with coaching from America’s top Olympic gold-medalists* Going for Gold Sales Improvement Program®* Awaken the Olympian Within® Team Building Workshop* The 8-Step Gold Medal Process® Keynote Address

• Directed rebranding, PR, advertising, sales support, direct marketing and web initiatives for CA employer services association. Managed staff of nine.
• Increased sales of training programs and events by 12% through print and online direct marketing.
• Increased new membership 17% by targeting untapped markets through affiliate program.
• Directed rebranding of association’s marketing and communications materials.

• Directed mass media, direct marketing and loyalty marketing efforts for key clients: Mattel, Avery Dennison, USC, XpressBet.com and Guthy-Renker. Managed and trained five-person account service staff.
• Achieved 18% increase in sales for Guthy-Renker’s flagship product, Proactiv® Solution, via creative testing and print campaigns targeted to new market segments.
• Increased enrollment in USC’s Executive Education programs by 200% within one year via direct mail catalog, print advertising, email campaign and website promotions.
• Directed development of Avery Dennison’s newsletter and online loyalty program, resulting in 94% of subscribers intending to purchase Avery products.

B.S., Marketing

Social Media Marketing, The Art Of Fundraising

Management Development Program