Nancy Dempsey Email and Phone Number

Create competitive advantage through development of cohesive positioning strategy across research flow cytometry product portfolio. Monitor competitive landscape and adapt messaging to target markets using customer insights gathered through bespoke and syndicated market research. Serve as a subject matter expert for team of product managers related to Danaher Business System (DBS) suite of growth tools. Consult on product positioning, pricing, and messaging decisions to enhance the portfolio.

Develop product positioning across the research flow cytometry portfolio, including instrumentation, software, and reagents. Facilitate product launch activity with product management team, building programs in alignment with revenue expectations and driving execution. Generate concepts, draft copy, and ideate figures for compelling promotional literature in support of product value propositions.

Develop outbound marketing tactics for CytoFLEX flow cytometer instrument. Translate value proposition to messaging, target key audiences and build engagement plan to generate opportunities for the sales funnel. Champion transformative marketing approaches in the go-to-market strategy.

Led global marketing communications and branding for cell biology reagent business. Planning, execution, and management of $3,000,000 marketing budget and Ph. D trained scientific content developer staff (6), graphic design staff (6), and support staff (6) of database, project management, and production employees.Responsible for overseeing the development and implementation of a new global master brand to align portfolios from recent and future acquisitions, including strategy selection, equity creation process, visual identity creation, key message development, and global execution planning.Provide global oversight for life science marketing communications program including, advertising, direct-to-consumer, event marketing, content marketing, and social media. Campaigns cover Inflammation, Cancer Biology, Stem Cells, and Neuroscience research reagents markets.Lead an initiative to implement a global instance of Salesforce.com including alignment of key performance indicators and major process workflows across facilities in the US, Europe, and China.

Led department staff of 17 employees in the execution of the marketing communication strategy. Restructured, recruited, and trained personnel in order to develop an integrated marketing communications program. Execute the marketing plan including printed collateral for sales and direct-to-consumer distribution, print and electronic advertising, trade shows, and website.Led website development initiatives, set priorities, measure and communicate results. Manage the vendor, internal design team, and oversee documentation of technical specifications to ensure that business objectives were met. Implemented an integrated shopping experience and ecommerce function. Website grew by over 100,000 pages, traffic increased 10-fold, and ecommerce accounted for 15% of transactions.Increased the number of leads generated from trade show program 200% by integrating pre-event communications and event tactics to generate excitement and engagement.Directed the development of a customer segmentation program and aligned with the content development program. Oversaw the development of a content-centric marketing program to grow contact database, build engagement and leadership position, and to increase sales. Increased response rates 50%.

Hired, mentored, and managed performance. Skills introduced included positioning, pricing, feature and benefit communication, and revenue analysis.Led the development of a product citation database and maintenance process capable of accommodating the review of over 2000 citations per month. Citations in academic peer reviewed journals was rated the most influential information in the purchase decision process by 97% of clients.Develop a business model for pricing over 2000 SKUs for the bulk recombinant protein market including development of a streamlined Excel database for use by the sales team.

Coordinated the development of a specialized product marketing group consisting of a team (2) of product marketing specialists and a team (4) of database and support personnel. Previously activities were dispersed amongst the research and development staff.

Manage collection, analysis and reporting of secondary and primary market data to support specific Sales and Marketing decisions.Partner with research and development scientist and product line champions to conduct market research to support product development decisions.

Coordinated cross-functional technical projects to develop novel cell-based expression processes capable of satisfying increasing customer demands. Present formal company-wide scientific presentations on process capabilities resulting in adoption.Led the translation of R&D process improvements to a production environment, including modification to meet staff skill levels and equipment availability issues.Developed recombinant DNA constructs, the first step in manufacturing for the company’s products. Independently organized a monthly discussion group to share best practices amongst departmental staff.

Designed and executed an experimental investigation into the pharmacological amelioration of genetic blood disorders using molecular and cell biology techniques: collected data, performed statistical analysis, and prepared graphs and figures for publication. Contributing author to three peer reviewed publications.Provided training, technical support and troubleshooting for lab members, including medical fellows, postdoctoral fellows, graduate students, and technicians.Contribute to the compilation of grant applications, including collating data and documentation to meet application requirements.Dempsey NJ, Ojalvo LS, Wu DW, Little JA. Induction of an embryonic globin gene promoter by short-chain fatty acids. Blood. 2003 Dec 1;102(12):4214-22.Ginder GD, Singal R, Little JA, Dempsey N, Ferris R, Wang SZ. Silencing and activation of embryonic globin gene expression. Ann N Y Acad Sci. 1998 Jun 30;850:70-9. Review.Little JA, Dempsey NJ, Tuchman M, Ginder GD. Metabolic persistence of fetal hemoglobin. Blood. 1995 Apr 1;85(7):1712-8.