An accomplished, results-oriented professional with over 30 years of extensive experience in the marketing and communications practice, including public and media relations, brand identity and awareness development, corporate and internal communications, event and campaign planning, digital and interactive management, social media activation, community relations, advertising and promotional marketing, sponsorship negotiation and activation, international public relations, public affairs and governmental relations, reputation and crisis management, consumer relations, and strategic communications planning. Achieved numerous regional and national awards in marketing communications across multiple platforms including public relations, mobile, digital, television self-promotion, event, in-stadium, consumer and trade promotions.

Temporary contract position

Leadership team member of Spong PR - ranked among the nation’s top 25 largest PR firms and 2013 “Creative Agency of the Year” (Holmes Report). Managed, strategized, counseled and directed multiple teams in development of client brand awareness initiatives, reputation management, cause marketing, media relations, crisis communications, promotional events, and core public relations for national leading brands and corporate clients. Designed programs to support client objectives and program goals, developed comprehensive strategic plans against established metrics.

Member of small core team who led an unknown challenger brand to become the No.1 brand in its category. Led internal cross-functional team and agency partners in the development and execution of integrated brand communications to support marketing goals, objectives, and build awareness of the Jack Link’s brand portfolio. Responsibilities included building, enhancing, and protecting the brand’s image and reputation through marketing communication initiatives designed to inspire and inform internal and external audiences. Coordinated, drafted and developed all corporate, employee, and consumer-facing communications for No.1 global meat snack brand. Directed public relations agency teams in effective earned media campaign strategies and execution resulting in dramatic earned media impressions growth. Effectively contributed to ongoing brand share growth.Supervised and developed media relations strategies, key message development, media inquiries, and media outreach management. Provided strategic public relations counsel to C-suite executives on external issues, reputation management, crisis communications, key message development, and media coaching. Led interactive agency partner teams in corporate web-site design, development, and digital strategic planning. Managed photography needs, sponsorship contract negotiations, blogger outreach, social media campaigns, brand loyalist fan base recruitment, and associated database email campaign strategies. Protected the company’s image, brand integrity, and corporate marks in the development of collateral materials and brand activation assets. Created and managed corporate consumer relations department, mobile event marketing program, corporate and charitable giving program, national consumer promotions, television and feature film product placement initiatives. Managed day-to-day NFL, MLB, ESPN Gridiron Tour, and World Series of Poker sports marketing sponsorship relationships and activations.

In-Flight Services; Crew Utilization and Forecasting; Annual Recurrent Training; Marketing