I am a highly creative and results-driven marketing director with experience generating revenue and increasing support bases for a multitude of cause and awareness initiatives in both corporate and non-profit settings. I am skilled at developing and managing omnichannel campaigns that inspire action and deliver growth and revenue benchmarks. 🔹 Directed Cochlear’s national omnichannel strategy for awareness and cause marketing initiatives resulting in broad adoption in both B2B and B2C channels. 90% of industry leaders implemented key messaging and cross-promoted campaign on their websites and social media channels.🔹 Achieved record-breaking revenue, raising $1.4 million, during 2014-2015 fiscal year at The Leukemia & Lymphoma Society (LLS) Palm Beach Chapter. Directed two campaigns (Palm Beach Gala and Man & Woman of the Year) with both surpassing budgeted goal: Gala over goal by $231,000 and Man & Woman of the Year over goal by $273,000.🔹 Key team member of record-breaking American Heart Association's (AHA) Heart Ball (2008 Palm Beach) securing over $2.4 million in revenue from corporate sponsorships, individual donations, auction and sold-out attendance. PROFICIENCIES: • Strategic Planning • Fundraising • Team Leadership • Digital Marketing • Storytelling • Research • Marketing Campaigns • Reporting • Budget Management • Event Planning • Marketing Programs • Public Speaking • SEO • Public Relations • Volunteer Recruitment & Management • Educating • Thought Leadership
Listed skills include Fundraising, Public Relations, Media Relations, Marketing, and 16 others.