Nancy Burns Email & Phone Number

Waltham, Massachusetts

Working with NEJM Group and NEJM editorial leadership, collaborates across a matrixed marketing department to ensure marketing activities for the New England Journal of Medicine product line meet objectives and achieve KPIs.

St. Louis, Missouri

• Elsevier is a world-leading provider of scientific, technical and medical information products and services. The Lancet, owned by Elsevier, publishes a number of the world's leading medial specialty journals. Global.
• Marketing Research: Conducted a 2-phase qualitative and quantitative research program among North American authors to gain insights about US author manuscript submission decisions and perceptions of the medical journal.
• Integrated Marketing Communications: Executed successful marketing communications launch of The Lancet Diabetes & Endocrinology in 2013, and The Lancet HIV and The Lancet Haematology in 2014. Created timely, integrated.
• Strong Project Management: Thrived in a global matrix organization, working effectively with London-based Lancet marketing, PR, editorial, and executive teams, and with other Elsevier departments located across the US.

St. Louis, Missouri

• Responsible for managing the strategic marketing programs for a portfolio of 42 medical journals in nutrition, dermatology, emergency medicine, pediatrics, and general medicine. Daily liaison with Elsevier executive.
• Global Conference Planning: member of global, multi-disciplinary team (marketing/ publishing/ exhibitions/… Show more Responsible for managing the strategic marketing programs for a portfolio of 42 medical journals in.
• Global Conference Planning: member of global, multi-disciplinary team (marketing/ publishing/ exhibitions/ operations) tasked with streamlining conference procedures and operations for presence at medical conferences.
• Medical Journal PR Program: Managed PR consultant responsible for press release communications for select journals in Elsevier's medical journal portfolio. Served as internal liaison between internal corporate.
• Society Journal + Member Engagement Program: Society wished to engage members further with their society journal. Developed photo contest for honor of being on the journal’s July cover and in an annual member calendar..
• Society Customer Engagement at Annual Conference: Creation of engagement program where society members could have their photo superimposed on a cover of the journal; Traffic to the booth was high as upwards of 1000+.

Creve Coeur, Missouri

• Cejka Search is a physician and executive search organization for the healthcare industry. Engaged brand awareness and communicated thought leadership positioning via the creation and dissemination of strategic.
• Executed Cejka Search surveys: 2009 Physician Recruitment Survey by Cejka Search and American Medical Group Association and 2009 Physician Executive Compensation Survey by Cejka Search and the American College of.
• Managed marketing communications and PR media outreach to association and industry partners/publications including speaking engagements and other cross-collaboration opportunities. Show less

New York, New York

• Developed and executed marketing strategy, branding, and communication plans for the North American region for The Lancet portfolio of journals: The Lancet, The Lancet Oncology, The Lancet Infectious Diseases, and The.
• Executed marketing plans incorporating integrated web and e-marketing, direct mail, exhibitions, circulation/renewal programs, and special events
• Extended exposure at top annual medical meetings from four to ten by negotiating advertising exchange agreements with medical associations while maintaining consistent budget levels and leveraging internal resources.
• Executed 6-mo viral e-marketing program for The Lancet Neurology and effectively doubled subscriber base reaching approximately 35% of the clinical neurology market. Show less

New York, New York

• The Global Brand Development department was responsible for building and strengthening the Elsevier corporate brand on a global basis after the Reed Elsevier acquisition of Harcourt Inc. Integral member of team tasked.
• Improved Elsevier brand image with librarians through integrated, global advertising campaign: worked with branding agency to develop ad campaign comprising a series of 7 ads, each translated into 5 languages. Global.
• Developed Elsevier corporate online "company store" for promotional materials resulting in branding consistency and cost-savings. Project managed the vendor bid process, selection of branded materials, website.
• Represented Global Brand team on HR rebranding committee. Liaised with global HR department to ensure all new employee onboarding materials, employee intranet and newsletters communicated Elsevier brand values and were.
• Collaborated extensively with global sales, global account development, public relations, and global exhibitions. Managed external advertising and design agencies and other vendor relationships. Show less

Springfield, Massachusetts

• Crossroads Media Group owned a family games website 'AtTheCrossroads.com' featuring traditional card games, daily word puzzles, and other online strategy games. Accomplishment highlights:
• Developed and executed marketing communications programs to promote family games website. Efforts resulted in 296% membership growth over 6-month period and top-10 recognition by PC Data Online, an Internet audience.
• Created and managed all marketing communications… Show more Crossroads Media Group owned a family games website 'AtTheCrossroads.com' featuring traditional card games, daily word puzzles, and other online strategy.
• Created and managed all marketing communications including collateral, advertising (banner, newsletter, outdoor, and guerilla campaigns), weekly customer newsletter, and viral marketing programs. Monitored and tracked.

Hartford, Connecticut

• Specialty Risk Services, formerly a division of The Hartford Insurance Group, provides third-party claims administration and risk management services for workers’ compensation, auto, general liability, and product.
• Provided marketing support to a team of 12 national sales executives to achieve multi-million dollar sales contracts for third party administration of insurance claim services.
• Streamlined the RFP process through development of high-quality boilerplate product information for standard proposals. For high-value proposals, created customized copy with highly targeted marketing information.
• Oversaw marketing for exhibitions, sponsorships and speaking engagements, collateral, and press release programs to the broker community.
• Launched internal and external customer communications campaign for new risk management information system. Show less

Mba, International Marketing

Activities and Societies: Graduate Assistant to International Business Chair 1997 • Center for International Programs in local.

Lille, France 3E Cycle Mastères Spécialisés, Marketing Management & Quality Assurance, Thesis On International Business Completed

SKEMA is a global business school with the goal of training and educating individuals with the particular skills businesses require in the.

Ba, International Relations And French

Activities and Societies: International Study Abroad Programs: * Summer 1987 International Law and International Organizations (Geneva) *.