Working with NEJM Group and NEJM editorial leadership, collaborates across a matrixed marketing department to ensure marketing activities for the New England Journal of Medicine product line meet objectives and achieve KPIs.

Elsevier is a world-leading provider of scientific, technical and medical information products and services. The Lancet, owned by Elsevier, publishes a number of the world's leading medial specialty journals. Global responsibility for marketing strategy, branding, and communications for 5 of the 10 journals in The Lancet portfolio and for key North American-focused marketing programs. Created and executed strategic marketing and communications plans targeting specialized… Show more Elsevier is a world-leading provider of scientific, technical and medical information products and services. The Lancet, owned by Elsevier, publishes a number of the world's leading medial specialty journals. Global responsibility for marketing strategy, branding, and communications for 5 of the 10 journals in The Lancet portfolio and for key North American-focused marketing programs. Created and executed strategic marketing and communications plans targeting specialized clinician and researcher audiences with the objective of driving clinical trial article submissions, online content usage, and subscription growth. Global marketing communications promoted differentiated, core value messaging and high-value content across print and online/social marketing channels, exhibitions, circulation programs, and events. Accomplishment highlights: • Marketing Research: Conducted a 2-phase qualitative and quantitative research program among North American authors to gain insights about US author manuscript submission decisions and perceptions of the medical journal landscape. • Integrated Marketing Communications: Executed successful marketing communications launch of The Lancet Diabetes & Endocrinology in 2013, and The Lancet HIV and The Lancet Haematology in 2014. Created timely, integrated marketing communications including email and web content, print brochures, print and online advertising, online newsletters.• Strong Project Management: Thrived in a global matrix organization, working effectively with London-based Lancet marketing, PR, editorial, and executive teams, and with other Elsevier departments located across the US, Europe, and Asia. Show less

Responsible for managing the strategic marketing programs for a portfolio of 42 medical journals in nutrition, dermatology, emergency medicine, pediatrics, and general medicine. Daily liaison with Elsevier executive publishers and external society executives. Line management of 2 marketing managers located in the Philadephia, PA office. Accomplishment highlights: • Global Conference Planning: member of global, multi-disciplinary team (marketing/ publishing/ exhibitions/… Show more Responsible for managing the strategic marketing programs for a portfolio of 42 medical journals in nutrition, dermatology, emergency medicine, pediatrics, and general medicine. Daily liaison with Elsevier executive publishers and external society executives. Line management of 2 marketing managers located in the Philadephia, PA office. Accomplishment highlights: • Global Conference Planning: member of global, multi-disciplinary team (marketing/ publishing/ exhibitions/ operations) tasked with streamlining conference procedures and operations for presence at medical conferences worldwide. Streamlined tracking of global conference attendance and sample journal copy orders.• Medical Journal PR Program: Managed PR consultant responsible for press release communications for select journals in Elsevier's medical journal portfolio. Served as internal liaison between internal corporate relations department, journal publishers, and external society partners. Ensured messaging was correct and on brand, and that releases were disseminated on timely basis and via appropriate media channels.• Society Journal + Member Engagement Program: Society wished to engage members further with their society journal. Developed photo contest for honor of being on the journal’s July cover and in an annual member calendar. Executed comprehensive multi-channel print and online awareness campaign, resulting in 200+ photo submissions and 1,125 votes. Program is ongoing and still considered a valued member benefit.• Society Customer Engagement at Annual Conference: Creation of engagement program where society members could have their photo superimposed on a cover of the journal; Traffic to the booth was high as upwards of 1000+ members took advantage of this opportunity to interact with the journal. Show less

Cejka Search is a physician and executive search organization for the healthcare industry. Engaged brand awareness and communicated thought leadership positioning via the creation and dissemination of strategic communications featuring key trends and timely topics in healthcare recruiting. Created and executed communications plan including the creation of annual surveys, press releases, executive presentations at annual industry conferences, supporting articles for professional… Show more Cejka Search is a physician and executive search organization for the healthcare industry. Engaged brand awareness and communicated thought leadership positioning via the creation and dissemination of strategic communications featuring key trends and timely topics in healthcare recruiting. Created and executed communications plan including the creation of annual surveys, press releases, executive presentations at annual industry conferences, supporting articles for professional and industry publications, as well as monthly social media commentary and other web content. Managed all phases of content development and dissemination via traditional, PR, and online media channels. Developed and fostered strong working relationships with external industry media and associations, and managed PR agency relationship.Accomplishment highlights: • Executed Cejka Search surveys: 2009 Physician Recruitment Survey by Cejka Search and American Medical Group Association and 2009 Physician Executive Compensation Survey by Cejka Search and the American College of Physician Executives. Developed survey questionnaire, conducted analysis and report, coordinated all communications including press release, web content, articles for industry publications, and executive presentations at industry conferences. • Managed marketing communications and PR media outreach to association and industry partners/publications including speaking engagements and other cross-collaboration opportunities. Show less

Developed and executed marketing strategy, branding, and communication plans for the North American region for The Lancet portfolio of journals: The Lancet, The Lancet Oncology, The Lancet Infectious Diseases, and The Lancet Neurology. Built brand awareness in North America, particularly around the newly launched monthly specialty journals, driving print and online subscription growth, and increasing clinical trial article submissions.Managed and mentored marketing manager, and worked… Show more Developed and executed marketing strategy, branding, and communication plans for the North American region for The Lancet portfolio of journals: The Lancet, The Lancet Oncology, The Lancet Infectious Diseases, and The Lancet Neurology. Built brand awareness in North America, particularly around the newly launched monthly specialty journals, driving print and online subscription growth, and increasing clinical trial article submissions.Managed and mentored marketing manager, and worked closely with internal and external design agencies to produce effective marketing and communication programs. Led teams and project managed programs across a global matrix organization. Accomplishment highlights:• Executed marketing plans incorporating integrated web and e-marketing, direct mail, exhibitions, circulation/renewal programs, and special events• Extended exposure at top annual medical meetings from four to ten by negotiating advertising exchange agreements with medical associations while maintaining consistent budget levels and leveraging internal resources. • Executed 6-mo viral e-marketing program for The Lancet Neurology and effectively doubled subscriber base reaching approximately 35% of the clinical neurology market. Show less

The Global Brand Development department was responsible for building and strengthening the Elsevier corporate brand on a global basis after the Reed Elsevier acquisition of Harcourt Inc. Integral member of team tasked by Elsevier Board of Directors to execute global program to strengthen Elsevier corporate identity, clarify corporate brand architecture, and build brand image among identified key target audiences, including employees, librarians, researchers. My role was specifically… Show more The Global Brand Development department was responsible for building and strengthening the Elsevier corporate brand on a global basis after the Reed Elsevier acquisition of Harcourt Inc. Integral member of team tasked by Elsevier Board of Directors to execute global program to strengthen Elsevier corporate identity, clarify corporate brand architecture, and build brand image among identified key target audiences, including employees, librarians, researchers. My role was specifically responsible for programs targeting librarian and internal audiences.Accomplishment highlights: • Improved Elsevier brand image with librarians through integrated, global advertising campaign: worked with branding agency to develop ad campaign comprising a series of 7 ads, each translated into 5 languages. Global execution included print media placement, print and online corporate collateral, website development, and execution of core brand messaging via ten annual librarian conferences. Facilitated structured communication sharing programs across all global Elsevier departments with reach to the librarian target audience. • Developed Elsevier corporate online "company store" for promotional materials resulting in branding consistency and cost-savings. Project managed the vendor bid process, selection of branded materials, website development, internal launch and ongoing communications programs.• Represented Global Brand team on HR rebranding committee. Liaised with global HR department to ensure all new employee onboarding materials, employee intranet and newsletters communicated Elsevier brand values and were consistent in the use of brand image and identity.• Collaborated extensively with global sales, global account development, public relations, and global exhibitions. Managed external advertising and design agencies and other vendor relationships. Show less

Crossroads Media Group owned a family games website 'AtTheCrossroads.com' featuring traditional card games, daily word puzzles, and other online strategy games. Accomplishment highlights:• Developed and executed marketing communications programs to promote family games website. Efforts resulted in 296% membership growth over 6-month period and top-10 recognition by PC Data Online, an Internet audience measurement firm. • Created and managed all marketing communications… Show more Crossroads Media Group owned a family games website 'AtTheCrossroads.com' featuring traditional card games, daily word puzzles, and other online strategy games. Accomplishment highlights:• Developed and executed marketing communications programs to promote family games website. Efforts resulted in 296% membership growth over 6-month period and top-10 recognition by PC Data Online, an Internet audience measurement firm. • Created and managed all marketing communications including collateral, advertising (banner, newsletter, outdoor, and guerilla campaigns), weekly customer newsletter, and viral marketing programs. Monitored and tracked campaign effectiveness and ROI. Show less

Specialty Risk Services, formerly a division of The Hartford Insurance Group, provides third-party claims administration and risk management services for workers’ compensation, auto, general liability, and product liability insurance products. Its products and services include claims management, accounts management, safety and loss control, medical bill review, nurse case management, venture/risk management information systems, fraud investigation and deterrence, and claims reporting… Show more Specialty Risk Services, formerly a division of The Hartford Insurance Group, provides third-party claims administration and risk management services for workers’ compensation, auto, general liability, and product liability insurance products. Its products and services include claims management, accounts management, safety and loss control, medical bill review, nurse case management, venture/risk management information systems, fraud investigation and deterrence, and claims reporting. Accomplishment highlights: • Provided marketing support to a team of 12 national sales executives to achieve multi-million dollar sales contracts for third party administration of insurance claim services. • Streamlined the RFP process through development of high-quality boilerplate product information for standard proposals. For high-value proposals, created customized copy with highly targeted marketing information. • Oversaw marketing for exhibitions, sponsorships and speaking engagements, collateral, and press release programs to the broker community. • Launched internal and external customer communications campaign for new risk management information system. Show less