Nani Shaffer Email & Phone Number

Santa Barbara, California, Us

Boston, Ma, Us

San Francisco, Ca, Us

San Francisco, California, Us

Built a scalable, modern Marketing organization, growing the team from 2 to 15 within 8 months, bringing in talent across Product Marketing, Operations, Demand Generation, and Corporate Communications.Drove complete rebrand of InCloudCounsel: renamed the company, and developed new positioning, messaging, personality, look & feel, and web properties. Consistently over-delivered on goals, including a 295% increase in pipeline and a 217% increase in site traffic YoY.Stood up an integrated Marketing tech stack designed to scale opportunity generation, including Marketo, Drift, LeanData, Bizible, ON24, Sendoso, and Demandbase.

San Francisco, Ca, Us

As VP of Account-Based Marketing, my team is responsible for ensuring that Demandbase has a world-class ABM strategy internally, including measuring all aspects of our performance. Additionally, we package our ABM approach to help the market define and understand how ABM is done, educate customer on the Demandbase product and ABM best practices, and build a community of ABM professionals and Demandbase advocates.

San Francisco, Ca, Us

I managed three groups on the marketing team - marketing operations, content marketing, and demand generation. We focused on developing and executing integrated, scalable, account-based campaigns for our highest value accounts, with a goal of driving account engagement, pipeline and revenue to support our sales organization. Our team consistently overdelivered against business goals, including being responsible for 66% of new business and upsell pipeline, back-to-back quarters exceeding opportunity generation goal across every channel we owned (webinars, direct mail, events and content), and a 37% YoY increase in pipe from these channels.

San Francisco, Ca, Us

As Product Marketing Director, I am responsible for messaging and positioning, sales enablement, launch activities and market intelligence related to the Demandbase ABM Platform. I also own Analyst Relations, managing relationships with industry analysts to drive awareness and coverage of Demandbase.

San Francisco, Ca, Us

San Francisco, Ca, Us

As Senior Manager of Marketing Programs, I oversee four primary channels: webinars, direct mail, advertising, and website personalization. I partner with Corporate Marketing, Sales, and Marketing Operations to create and execute programs to drive awareness, engage prospects, and generate pipeline, especially in our target accounts.

San Francisco, Ca, Us

As Senior Manager of Marketing Operations, I manage activities and programs related to Marketing enablement, measurement, reporting, and optimization. I work closely with teams across the Marketing and Sales organizations to develop scalable and measurable programs designed to drive revenue.

San Francisco, Ca, Us

My primary responsibilities revolve around increasing the effectiveness of the Demandbase sales organization through:-Development and enforcement of sales processes-Effective use of sales and marketing technologies-Business analytics for funnel reporting and forecasting-Sales onboarding and training

San Mateo, Ca, Us

As Communications and Social Media Specialist, I support the Marketing Department with corporate events, project management, and social media. I coordinate strategy development, logistics, and execution of CourseSmart's trade shows and conferences. I handle marketing communications with institutional customers participating in the beta launch of a new product. Finally, I manage CourseSmart's social media program as a means of direct communication with customers, as part of our customer service policy, and as a channel for amplifying CourseSmart news.

Philadelphia, Pa, Us

I prepared and taught a lab section for an Environmental Studies class, in addition to grading tests and assignments for the class.

San Francisco, Ca, Us

I conducted an independent research project on evolutionary biology with Dr. Rich Mooi, and presented our findings at the Society for Integrative and Comparative Biology (SICB) Conference in Salt Lake City.

Ba, Environmental Studies

Education record