Natalia Romanelli, Mcim Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for the management and implementation of a multi-channel and integrated European marketing strategy against the firm's overall strategy, including communication solutions to increase brand perception and awareness and engagement with clients, prospects and COIs (centres of influence).Responsible for the development of client-centric hosting opportunities, thought leadership roundtables, and philanthropy initiatives.Evaluate, advise and implement new technology tools… Show more Responsible for the management and implementation of a multi-channel and integrated European marketing strategy against the firm's overall strategy, including communication solutions to increase brand perception and awareness and engagement with clients, prospects and COIs (centres of influence).Responsible for the development of client-centric hosting opportunities, thought leadership roundtables, and philanthropy initiatives.Evaluate, advise and implement new technology tools and digital channels.Partners with agencies, designers, events and other teams in the development of collateral (brochures, factsheets, case studies, etc.), rbcits.com, sponsorships, roundtables, conferences, client events, promotional videos, social media plans and other brand initiatives.Leads RBC Investor & Treasury Services global trade publication partnerships, including the development of thought leadership articles and podcasts, and digital and offline advertising.Launched several digital ad campaigns focused on the firms strategic products and services leveraging metrics for a continuous feedback loop.Manages and mentors an individual in London, UK Show less

Toronto, Canada Area

Works with senior leadership to achieve organizational strategic goals, foster values and supportthe mission of Edward Jones Canada.Manages ongoing engagements for the Country Leader, including development of all written and visual content and working closely with the Country Leader to ensure content supports Edward Jones' Canada business priorities, thought leadership themes and positions key topics effectively.Develops and implements strategic communications plans for… Show more Works with senior leadership to achieve organizational strategic goals, foster values and supportthe mission of Edward Jones Canada.Manages ongoing engagements for the Country Leader, including development of all written and visual content and working closely with the Country Leader to ensure content supports Edward Jones' Canada business priorities, thought leadership themes and positions key topics effectively.Develops and implements strategic communications plans for significant firm initiatives. As needed, drives important, unplanned projects/responses on key issues and corporate developments with a brand/reputation aspect. Manages Edward Jones Canada PR with a focus on developing and executing public relations strategies to effectively drive public relations communication initiatives involving news releases, content marketing, interviews, media training and spokesperson support, and events.Creates, implements and manages programs that connect employees with business goals. Mediums include Edward Jones Canada videos, newsletters, presentations, memos etc.Collaborates with leadership in planning and providing written communications/presentations for town hall meetings/ management team meetings and firm-wide initiatives. Manages the ongoing development of strategic communication materials, including key messages, speeches, talking points, briefing materials and other communications products. Show less

Toronto, Ontario

Contribute to and support a culture which is more philanthropic through a variety of tactics including firm-owned initiative RBC Race for the Kids, internal fundraising efforts, donation sponsorships, volunteer groups etc.Help strategically leverage industry conferences, sponsorships, trade shows & events to maximize our exposure and returns on our investmentsResearch, develop and plan marketing strategies and tactics to promote capital markets’ businesses (including Fixed… Show more Contribute to and support a culture which is more philanthropic through a variety of tactics including firm-owned initiative RBC Race for the Kids, internal fundraising efforts, donation sponsorships, volunteer groups etc.Help strategically leverage industry conferences, sponsorships, trade shows & events to maximize our exposure and returns on our investmentsResearch, develop and plan marketing strategies and tactics to promote capital markets’ businesses (including Fixed Income and Currencies, Structured Notes, Commodities, etc.) to facilitate stronger client relationships, working in conjunction with business leaders Act as an internal marketing consultant and primary point of contact to the Foreign Exchange, eCommerce, and Middle Markets businesses in Canada and APAC by coordinating award and advertisement submissions, producing collateral, developing business presentations, managing conference sponsorships, and helping to facilitate client entertainment eventsExecute marketing material from concept stage to final delivery. Activities include: researching vendors, sourcing quotes, briefing creative partners, drafting and editing copy, selecting and approving imagery and layout, and coordinating awareness initiatives to launch final products. Mediums include: print, web, email communications, online surveys and videosCreate and track marketing metrics in capital markets through competitive research and analysis to ensure the most advanced and effective marketing practices are set in placeLead and develop financial reports and interpretations to be communicated to senior capital markets’ employees and external clientsWork with marketing colleagues internationally and collaborate with Conference Planning, Corporate Communications, Corporate Donations, Legal and Compliance to ensure that all branding opportunities are fully leveraged and that the core brand positing is reinforced with consistent and compliant execution Show less

Toronto, Canada

Work closely with Business and Operations teams on strategic communications initiatives. Activities included developing identity guidelines, contact strategies and creating marketing campaign proposalsAssist in TalentEgg’s Public Relations events through research, planning and establishing relationships with company representativesContribute articles to TalentEgg’s Incubator (student career magazine) and develop communication marketing material to students and prospective… Show more Work closely with Business and Operations teams on strategic communications initiatives. Activities included developing identity guidelines, contact strategies and creating marketing campaign proposalsAssist in TalentEgg’s Public Relations events through research, planning and establishing relationships with company representativesContribute articles to TalentEgg’s Incubator (student career magazine) and develop communication marketing material to students and prospective clients and accountsCollate and distribute information on Talent Egg’s web initiatives through processes such as Search Engine Optimization, metric analysis and social media presence Show less

Analyze company needs and present ideas to clients regarding public relations strategies, web design and marketing enhancementsDesign unique letterheads and business cards for clients using MS Publisher and Adobe IllustratorCreate enhanced viral marketing for clients such as social media accounts and ads for social media sitesConduct online market research on behalf of clientsPrepare questionnaires and conduct market research via social media platforms as well as… Show more Analyze company needs and present ideas to clients regarding public relations strategies, web design and marketing enhancementsDesign unique letterheads and business cards for clients using MS Publisher and Adobe IllustratorCreate enhanced viral marketing for clients such as social media accounts and ads for social media sitesConduct online market research on behalf of clientsPrepare questionnaires and conduct market research via social media platforms as well as telephone interviews to effectively survey target demographicsTravel to different universities and set up informational booths on behalf of clients. Provide information and presentations to students, conduct regular question and answer sessions as well as hand out promotional materials Show less

Level 6 Diploma In Professional Marketing, Digital Marketing

Certificate, Digital Communication And Media/Multimedia

Hands-on applied courses in Digital Media and Information Technology including Adobe Suite

Honours, Digital Enterprise Management Program

Finance, Accounting, Economics, Marketing, Communication, and Technological Entrepreneurship