Natalie Carson

Natalie Carson Email and Phone Number

Key Account Manager - Meijer and SpartanNash @ Ferrara
Glenview, IL, US
Natalie Carson's Location
Glenview, Illinois, United States, United States
Natalie Carson's Contact Details
About Natalie Carson

Natalie Carson is a Key Account Manager - Meijer and SpartanNash at Ferrara. She possess expertise in customer insight, forecasting, management, shopper marketing, ac nielsen and 18 more skills. Colleagues describe her as "I had the pleasure of working with Natalie and be her Shopper Marketing partner during our time together at ABSCO. She has a great strategic, big picture mind and I loved collaborating with her on making our ideas bigger and more impactful. She approaches every project and challenge with a lot of passion, is eager to win big and is not afraid of rallying the troops in order to make that happen. It was so refreshing to work with a sales partner that was so excited about the impact Shopper Marketing could bring to the table and was willing to go all in. Natalie is also a very professional, fun to work with and overall just a pleasure to be around with. I would work with Natalie anytime in any capacity!" and "I was a Category Management Analyst for Unilever when I teamed up with Natalie on the Seventh Generation brand. She was tasked with growing the Seventh Generation business over various Grocery Retailers. Her excitement for the company and love of the product was infectious, which added to the dynamic relationship she brought to the table. Natalie championed for the company and effortlessly gained the favor of each buyer she worked with. Of the teams I assisted Natalie was the most knowledgeable and by far the best communicator. We worked together to form strategies not only to gain distribution and add innovation, but to fight for the retailers to increase their fair share of the shopper dollar. Her instincts and ability to maneuver any situation/personality made her stand out. I enjoyed her expertise and mentorship very much and hope to work alongside her again someday!"

Natalie Carson's Current Company Details
Ferrara

Ferrara

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Key Account Manager - Meijer and SpartanNash
Glenview, IL, US
Website:
careersatkc.com
Employees:
29404
Natalie Carson Work Experience Details
  • Ferrara
    Key Account Manager - Meijer And Spartannash
    Ferrara
    Glenview, Il, Us
  • Kimberly-Clark
    Customer Business Manager
    Kimberly-Clark Oct 2018 - Present
    Manage all aspects of Kimberly Clark paper business supporting Safeway Albertsons.
  • Unilever
    Customer Business Manager Seventh Generation - Meijer And Heb
    Unilever May 2017 - May 2018
    Greater Chicago Area
  • The Kraft Heinz Company
    National Account Manager - Walgreens
    The Kraft Heinz Company Jul 2016 - Mar 2017
    Chicago, Il
    •Managed the Kraft Heinz Coffee and Meals categories at Walgreens worth $42 million in annual revenue and $10 million in trade. •Led all aspects of category responsibility including trade, promotional planning, trend analysis, and forecasting.•Presented monthly customer JBP reviews with performance recaps and action plans year to go.•Participated in Walgreens annual category reviews and successfully sold in 4 incremental meals items for 2017.
  • The Kraft Heinz Company
    Category Account Lead - Costco
    The Kraft Heinz Company Jul 2015 - Jul 2016
    Chicago, Il
    • Responsible for forecasting and estimating beverage and snack nuts annual gross revenue of $170MM.• Develop budget, analyze spends and maintain trade balance for team. • Provide brand strategies and directives to field sales and collaborate to implement programs at Costco and BJ's. • Weekly communication with marketing, finance, customer service and demand planning to ensure field sales delivers objectives.
  • Kraft Foods Group
    Shopper Marketing Process Manager
    Kraft Foods Group Oct 2013 - Aug 2015
    Northfield, Il
    • Communicate and design shopper marketing program proposals, executions and tracking for Midwest customers including Meijer, Roundy's, Jewel and SpartanNash.• Managed Meijer shopper budget inclusive of trade and merchandising. • Oversee Meijer program execution from planning to implementation at stores. • Collaborated with marketing agencies on strategies and tactics to deliver digital marketing programs at Meijer and Roundy's.
  • Kraft Foods Group
    Sales Analyst
    Kraft Foods Group May 2011 - Sep 2013
    Northfield, Il
    • Responsible for in-depth sales analysis for Central Area team.• Developed and delivered weekly and monthly syndicated data reports to support sales team. • Conducted SKU rationalization analyses and collaborated with Category Managers on merchandising and assortment recommendations. • Worked collaboratively with National Account Managers to prepare and deliver sales presentations during account calls.
  • Kraft Foods Group
    Consumer Information Analyst
    Kraft Foods Group Aug 2008 - May 2011
    Glenview, Il
    • Conduct monthly meetings with business team and provide high quality consumer contact reports with meaningful insights. • Review social media trends and provide recommendations to business team. • Analyze new products and prepare monthly review report for Quality and Marketing team.
  • Walgreens
    Business Planning Analyst
    Walgreens 2007 - 2008
    Deerfield, Il
    • Collaborate with Category Manager to develop fiscal gross profit and sales plans for a $4.4B Beauty/Fashion Department.• Meet with vendors to develop gross profit and sales plans that ensure key initiatives are met.• Utilize Nielsen, category management, and marketing to develop fact based presentations to achieve corporate objectives.• Develop and deliver category reviews to Walgreen’s buyers and management in Beauty/Fashion Department.• Prepare weekly, monthly and seasonal reports on business (trends, sales, inventories). • Analyze inventory and consumption data through Walgreen’s systems to identify opportunities and trends.
  • Unilever
    Sales Analyst
    Unilever 2005 - 2007
    Greater Minneapolis-St. Paul Area
    • Developed strong relationships and collaborated with Target Business Analyst during bi-weekly meetings to ensure accurate forecasting and inventory flows. • Performed weekly analysis of Target point of sale results, promotional activity, item, and sales trends; published weekly recaps for Unilever internal brand teams.• Conducted in depth analysis of Target on-shelf and circular promotions. Communicated the performance of each event to Target Team, Buyers, and Senior Management.• Instrumental in increasing store distribution for several Lipton Tea items.• Successfully managed the deduction process and maintained files in compliance with audit policy.• Working knowledge of Target’s Partners On Line and Info Retriever systems, Solys, Merlin, and Nielsen.

Natalie Carson Skills

Customer Insight Forecasting Management Shopper Marketing Ac Nielsen Nielsen Consumer Products Categorization Sales Marketing Strategy Analysis Budgets Marketing Business Planning Cross Functional Team Leadership Budgeting Competitive Analysis Retail Pricing Trade Marketing Leadership Category Management Category Insights

Natalie Carson Education Details

Frequently Asked Questions about Natalie Carson

What company does Natalie Carson work for?

Natalie Carson works for Ferrara

What is Natalie Carson's role at the current company?

Natalie Carson's current role is Key Account Manager - Meijer and SpartanNash.

What is Natalie Carson's email address?

Natalie Carson's email address is na****@****ods.com

What is Natalie Carson's direct phone number?

Natalie Carson's direct phone number is +184764*****

What schools did Natalie Carson attend?

Natalie Carson attended Eastern Michigan University.

What skills is Natalie Carson known for?

Natalie Carson has skills like Customer Insight, Forecasting, Management, Shopper Marketing, Ac Nielsen, Nielsen, Consumer Products, Categorization, Sales, Marketing Strategy, Analysis, Budgets.

Who are Natalie Carson's colleagues?

Natalie Carson's colleagues are Bren Little, Nicolas Cardozo, Jan Vít, Abdul Rashid, Mark Sistrunk, Baby Aloysius, Rosa María Hernández Cortez.

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