Research Manager
CurrentSpearhead comprehensive market research initiatives focused on brand engagement, package and concept testing, and digital media insights, ensuring alignment with client objectives and industry best practices.Collaborate with cross-functional teams to design and execute research projects that provide in-depth analysis of consumer behavior and preferences in the digital landscape.Lead the development of innovative methodologies to measure brand impact across various digital platforms, delivering actionable recommendations to enhance client strategies.Guide junior researchers to enhance their understanding of market research methodologies and foster a culture of continuous learning and development within the team.