Natalie Monetta Email & Phone Number

Holmdel, New Jersey, Us

Developed and executed comprehensive marketing strategies for Vonage Business Communications, driving awareness, adoption, and revenue growth ($10M). Played a pivotal role in crafting compelling messaging, positioning, and value propositions for Vonage Business Communications, ensuring alignment with the needs of target customers. Presented product strategy to leading industry analysts, including Gartner, IDC, Forrester, Frost & Sullivan, Metrigy, and Cavell. Created thought leadership, marketing collateral, and content that effectively communicated the value of Vonage’s products and solutions. Collaborated with product management and ensured alignment on product features, benefits, and competitive differentiators, helping to refine GTM strategiesEstablished a structured GTM process that successfully integrated product management and marketing teams, formalizing the product development governance process. Built and mentored a high-performing product marketing direct reports to ensure continued success and execution of strategic goals.

Walldorf, Bw, De

Led the go-to-market strategy and execution for new product releases at Gigya, creating compelling messaging and positioning for marketing materials, the website, and collateral. Collaborated with SAP product and corporate marketing teams to align messaging, branding, and go-to-market strategies for SAP Customer Experience. Worked with integrated marketing to develop content and strategies for conferences, trade shows, webcasts, and field events, ensuring consistent and impactful communication across all touchpoints.

Portland, Or, Us

Led the go-to-market strategy and execution for new product releases and worked product management to develop and refine product launches and GTM strategies. Created compelling messaging and positioning that resonated with target audiences, ensuring consistency across marketing materials, the company website, and collateral. Partnered with the demand generation team to design and execute marketing campaigns that drove pipeline growth, leveraging a data-driven approach to optimize performance and maximize reach.

Oakland, California, Us

Globally recognized leader in designing and implementing energy efficiency products that help 12 million residential, commercial and industrial customers manage their energy usage.Improved product development’s governance process by introducing a new standardized go-to-market/launch strategy. Trained 150 product managers, corporate marketers and other cross-functional team leads to effectively launch and sunset energy efficiency products.

Emeryville, California, Us

Responsible for launching Lyris HQ, a SaaS-based online marketing and CRM solution that integrates with search, social, web analytics, and mobile platforms. Conducted extensive market research, segmentation analysis, and live field tests to identify unmet customer needs and support the development team with product roadmap prioritization. Led analyst briefings, webcasts, and PR media briefings to effectively communicate the product's value proposition and market impact. Owned product positioning for creating compelling content for customer-facing marketing materials, website, and email campaigns, ensuring a consistent and engaging message across all channels.

Introduced a standardized product launch process to engage the executive team and to effectively manage cross functional teams towards launch readiness. Launched MindManager 7 and had a record day sale of $1M and a record first quarter in revenues.Developed new branding and business relevant positioning for MindManager 7.

San Francisco, Ca, Us

Managed a $1.7M marketing budget for the development of Autodesk Inventor’s marketing communication strategy.Led a cohesive, aligned and integrated marketing campaign strategy in support of a $61M revenue goal.Conducted monthly marketing webinars to 300+ partners (resellers, VARs and distributors). Generated 1200 sales leads per quarter using targeted customer and prospect lists.

Marketing consulting firm that advises companies on strategic marketing initiatives to build leadership positioning and drive top-line revenue in new and existing markets. Provide strategic marketing professional services for software, hardware, legal, healthcare, telecom, and utility industries. Clients include PG&E, Gymant Paris Law, Eyes in Disguise, Cinterim, Cisco, Burstorm, Tiburon, Human Concepts, Communigate Systems, Stereographics, Quantumshift and Riverdeep.

Built and managed the first product marketing, channel management and marketing communication team.Developed business relevant product messaging and positioning to support demand generation programs (e-marketing, telemarketing, seminars and trade shows).Managed the PR agency for analyst briefings, media tours, press releases and speaking engagements.

Dallas, Tx, Us

Led the integration of Pacific Bell, SBC and Ameritech’s disparate network management platforms to create a unified offering in 12 states. Managed three product managers charged with overall lifecycle management of LAN/WAN Network Management offerings. Led SBC’s nationwide Network Management Customer Advisory Board.

Managed $1.5M annual revenue for Major Accounts.