Responsible for development and implementation of marketing strategy, authoring creative briefsand executing full funnel acquisition, promotional and brand campaigns• Work to drive new Stylist enrollment through the creation of sponsoring materials, email and socialcampaigns as well as site updates• Own Stylist experience end to end to increase productivity and sponsoring activity• Aid in the planning and execution of promotional calendars to meet yearly revenue comps• Lead heavily cross-functional processes with key internal partners including Creative, Merchandising,Site Operations, Comms, and CMS teams• Manage execution, planning and maintenance of customer loyalty program• Collect competitive insights and closely monitored competitors training, marketing andcommunications efforts• Lead the launch of first ever charity boutique partnership with Dress for Success

• Managed the production of all paid editorial content in collaboration with brand partners• Created and managed custom timelines for each project ensuring that all internal teams involved completed their part on time and accurately• Brainstormed native ad solutions for brands driven by reader insights, story telling and client’s campaign objectives• Led client facing creative photo treatment calls and collected feedback in real time• Worked closely with art director, editors, photo studio and design team to manage creativework flow and ensure all creative feedback was being applied to the content• Established a network of freelance writers in which I managed sourcing, briefing, paymentand deliverables as well as built all the posts in the CMS platform• Identified and solved any roadblocks in the production process while always aiming topreemptively recognize any potential risks and issues

• Strategized with Account Executives to develop new business and grow existing customerbase in response to RFPs• Maintained and built client relationships in pre and post sale production processes, actingas the day to day point of contact• Successfully built media plans with budgets of up to 2MM• Communicated all aspects of campaign components to relevant internal stakeholders• Collaborated with internal teams to produce custom video, editorial and photography forcustom campaigns• Conducted regular scheduled conference calls to communicate contracted deliverablesand progress of campaign goals

Managing ad campaigns in all stages of the sale process and collaborating with marketing and editorial teams to create inovative and successful campaigs for major brands