Natasha Burns Email and Phone Number

-Managed the content calendar, ensuring brand integrity and messaging consistency across platforms; resulted in a 20% increase in overall customer engagement. -Strategically planned and flawlessly executed email campaigns, leading to an outstanding YoY traffic growth of +139% and an impressive sales hike of +60%.-Led the strategic planning and management of all push notifications, resulting in an outstanding +300% year-over-year growth in both website traffic and sales performance… Show more -Managed the content calendar, ensuring brand integrity and messaging consistency across platforms; resulted in a 20% increase in overall customer engagement. -Strategically planned and flawlessly executed email campaigns, leading to an outstanding YoY traffic growth of +139% and an impressive sales hike of +60%.-Led the strategic planning and management of all push notifications, resulting in an outstanding +300% year-over-year growth in both website traffic and sales performance, amplifying revenue generation and market competitiveness for the company.-Orchestrated the development and implementation of targeted monthly campaigns to deliver personalized content, resulting in a substantial 212% surge in website traffic and engagement metrics across diverse customer segments.-Led a partnership with the brand partnership team to strategize and implement a high-value $1M+ in paid partner content strategy.-Leveraged data analysis to tailor content strategies, resulting in a 180% increase in revenue. Show less

-Directed the evolution of homepage content strategy, launching a men's homepage and pioneering new editorial components like visual navigation and magazine rail, leading to $294M in revenue for FY22 and -significant upticks in key metrics: +11% revenue, +9% conversion rate, +26% AOV.-Drove a 40% improvement in engagement metrics by spearheading content planning and optimization initiatives across desktop and mobile websites; utilized analytical tools to assess user behavior and optimize… Show more -Directed the evolution of homepage content strategy, launching a men's homepage and pioneering new editorial components like visual navigation and magazine rail, leading to $294M in revenue for FY22 and -significant upticks in key metrics: +11% revenue, +9% conversion rate, +26% AOV.-Drove a 40% improvement in engagement metrics by spearheading content planning and optimization initiatives across desktop and mobile websites; utilized analytical tools to assess user behavior and optimize content placement for increased interaction.-Spearheaded the conception and implementation of innovative strategies for multi-category email marketing, resulting in a remarkable 31% surge in Click-Through Rate (CTR) and a 30% boost in conversion rates.-Owned end-to-end management of NM app content and homepage personalization initiatives, optimizing user experience and driving a 30% increase in conversion rates; utilized data analysis to continuously refine strategies and achieve KPIs.-Coordinated the launch of digital campaigns across multiple categories, leveraging seasonal trends and holiday gifting data; drove a 20% increase in online sales revenue during peak holiday season.Initiated a cross-functional partnership with merchant and creative teams to ensure unified platform messaging; efforts led to a 17% rise in average order value.-Headed a strategic collaboration with the marketing solutions team to drive cooperative objectives, leading to the successful launch of $4M in prominent brand homepage placements and $9M in highly visible branded magazine placements. Show less

-Led successful projects by planning and executing email campaigns and content for NeimanMarcus.com, increasing online sales revenue by 30% and boosting customer engagement metrics.-Pulled data analytics to identify key pain points in the shopping experience and implemented improved solutions, leading to a 20% conversion rate uplift.-Crafted and rolled out a groundbreaking strategy for Midday Dashes, propelling a 100% surge in flash sales buying office, achieving a remarkable revenue… Show more -Led successful projects by planning and executing email campaigns and content for NeimanMarcus.com, increasing online sales revenue by 30% and boosting customer engagement metrics.-Pulled data analytics to identify key pain points in the shopping experience and implemented improved solutions, leading to a 20% conversion rate uplift.-Crafted and rolled out a groundbreaking strategy for Midday Dashes, propelling a 100% surge in flash sales buying office, achieving a remarkable revenue growth of $600,000.-Trained and mentored a 3-person team to enhance efficiency, re sulting in a 15% reduction in project delivery time and exceeding quarterly goals by 20%.-Enhanced operational efficiency by revamping dash processes for merchants and buying offices, leading to a 30% decrease in turnaround time and a 15% increase in productivity. Show less